Body Temples

Athena athletes

News

Athena athletes

Middle East – Nike continues to be a driver of change in the Arab world with its new advertising campaign that focuses on female athletes.

Nike : Middle East : The Athena Woman

Facial gymnastics

News

Facial gymnastics

London – Non-invasive facial workout company FaceGym has opened its first permanent bricks-and-mortar store.

FaceGym : Total Beauty : Retail

Preview: Active Recovery

News

Preview: Active Recovery

Global – Recovery is an increasingly essential part of consumers’ exercise regimes as their interest in Pro-formance Training gathers pace.

Active Recovery : Snapbac : Precovery

The Optimised Self

Trend Tracker

The Optimised Self

Identified by LS:N Global in 2015, The Optimised Self charts a widespread consumer quest for personal optimisation.

The Optimised Self : Wellness : Health

Holistic retail

News

Holistic retail

UK – Selfridges has launched The Body Studio, a new holistic fashion and accessories destination for women.

The Body Studio : Selfridges : Holistic

News

Beauty workout

Canada – WILL is a new beauty brand that caters for different stages of physical activity by optimising the workout experience both in and out of t...

WILL : Sport : Body Temples

Micro Trends

The XXX Factor

Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.

Diesel : Vivienne Westwood : JW Anderson

News

Brain power

San Francisco – Halo Sport is a pair of headphones that promises to make your brain work better.

Athletes : Brain Training : Neuroscience

News

Up and running

London – Adidas has launched a shoe that takes the specific needs of female runners into consideration.

Body Temples : The Athena Woman : Adidas

News

Rest room

Singapore – Design duo Rachel Wingfeld and Mathias Gmachl from Loop.pH have created an immersive Chronarium Sleep Lab.

Sleeping : Loop.pH : The New Sublimity

News

Sports culture

Beijing – Nike recently invited Coordination Asia to create a one-off Nike Studio in an art gallery to coincide with the World Athletics Cham...

Nike Studio : Coordination Asia : Body Temples

Big Ideas

Feel-good fit

Canada – Sportswear brand Lululemon is marketing its new range of leggings to emphasise how women feel wearing them, rather than how they look.

Lululemon : Engineered Sensation : The Optimised Self

Preview: Alco-health

News

Preview: Alco-health

Global – Consumers seeking to balance their healthy lifestyles with a dose of hedonism are looking to alcoholic drinks with nutritional benefits.

Alco-health : Alcohol : Neo-Detox

Design Directions

Nike+ 45 Grand

Invitation-only health club 45 Grand takes the Nike+ brand into luxury territory, serving as an aspirational flagship for other Nike+ Studios and ...

Nike : 45 Grand : Nike+

Preview: Run Stations

News

Preview: Run Stations

Tokyo – Brands are responding to consumers’ desire for convivial fitness and a holistic approach to a healthy lifestyle.

Tokyo : Body Temples : Convivality Culture

Micro Trends

Run Stations

Tokyo’s running stations are evolving beyond basic shower and locker rooms as brands respond to the Body Temples desire for convivial fitness.

Tokyo : Body Temples : Community Retail

Tradition is cool

News

Tradition is cool

Cleveland, Ohio – The hijab has been given a 21st-century makeover thanks to clothing start-up Veil.

Veil : Cool Dry : Hijab

World-class workout

News

World-class workout

New York – Forget working out, the biggest challenge at Nike’s 45 Grand fitness hub is getting in.

Nike : 45 Grand : Luxury

Big Ideas

On the run

Stockholm, Sweden – Spotify has announced the launch of Running, a new feature that regulates music based on a listener’s movements.

Sweden : Spotify : Running

Frédéric Walter : Mirror Strategies

Viewpoints

Frédéric Walter : Mirror Strategies

Customers don’t want to shop with big suppliers, says Frédéric Walter, creative marketing director at Givaudan

Givaudan : Fragrance : China

Big Ideas

Fitness hotel

New York – Upscale fitness brand Equinox has announced plans to open a chain of luxury hotels.

Equinox : Luxury Hotels : Body Temples

News

Pump it up

South Korea – A new advert from Reebok is getting commuters on their feet in an underground battle.

Reebok : ZPump : Body Temples

The Optimised Self

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...

Optimisation : Health : Wellbeing

Kellogg’s Origins brings cereals into the Body Temples age

Big Ideas

Kellogg’s Origins brings cereals into the Body Temples age

Kellogg Company has announced Origins, a new range of cereals, mueslis and granolas that will emphasise simplicity of ingredients and wellness ab...

Kellogg : Breakfast Cereal : Body Temples

Design Directions

Be More Human

Evoking a holistic approach to health, Reebok has unveiled a campaign hinging on reaching the human pinnacle through optimisation of self.

Reebok : Be More Human : Optimised Self

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