LS:N Global is a division of: The Future Laboratory
 
The aesthetic of masculinity is changing and creative practitioners are looking at men more expansively.
As the fashion industry grapples with existential questions about overconsumption, digitisation offers an alternative solution.
Female consumers are turning to marijuana as their favoured approach to wellness.
Technology is elevating and personalising the in-store beauty experience, but is it enough?
Lesley Gracie, master distiller at Hendrick’s, and Ally Martin, its global brand ambassador, outline the brand’s approach to innovation.

Generation Z

The surprising habits of the world’s largest demographic.

This generation have a conservative approach to spending that is offset by a progressive view of financial technology.
The teenagers redefining masculinity through streetwear, meme culture and fresh representations of heritage and identity.
Fuelled by young people’s spending power and the circular economy, the market for reselling fashion is on the rise.

Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers.
With alcohol losing favour, cannabis-infused drinks are offering an alternative form of intoxication.
The doctor’s surgery and the beauty spa are converging to offer both aesthetic and medical treatments in one place.