LS:N Global is a division of: The Future Laboratory
 
Cut through the noise and get a clear understanding of how the key consumer shifts will affect your brand with our most comprehensive Future Forecast yet.
A combination of AI and hyper-realistic avatar design is enabling human workers to maximise their output.
A new generation of haircare tools are actively working to improve hair quality and health.
New multi-brand retail formats are emerging that bridge the gap between digital-first products and physical spaces.
Designer Clara Ormières explores how AR will change the way in which we interpret and experience the news in her Unreal Plots project

New Masculinity

An exploration of what it means to be a man in an increasingly genderless future.

Arman Motlagh on how new attitudes to masculinity are creating fresh opportunities for fashion brands and retailers.
Retail brands are allowing women to literally wear their emotions on their sleeve. So why aren’t they doing the same for men?
Michael Sheridan says the men’s beauty sector is ripe for growth, but first it must address the everyday man.

Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Luxury home-owners are looking to reclaim serenity with solutions that block out the bustle of urban living.
Threatened supply chains, shortened food miles and a demand for more positive action from brands are changing what we eat and where it comes from.
The wedding industry is responding to changing attitudes in society about who should marry and what type of ceremony they should have.