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Covid-driven concerns about hygiene and immunity will drive new directions in beauty and wellness focused on phygital rehabilitation
Amid a tourism drought, hotels are repurposing their rooms to cater to consumers seeking safety
Innovative applications of technologies are creating multi-layered, mixed-reality retail experiences

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Activism Futures

Discover how young people are using the mediums of gaming and entertainment to pioneer a new breed of social activism

Generation Z are viewing the gaming world as a new medium to explore and express their values
In partnership with 31st State, our new series unearths insights on the biggest Gen Z mindset shifts
Pluc TV on how a ‘generation of misfits’ is driving more purposeful social media storytelling

Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Affluent consumers will pay a premium for travel and dining services that promise total seclusion
Communications between brands and consumers are becoming more circular and conversational
Brands are doubling down on the ways supply chains and logistics can enhance their identities
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