LS:N Global is a division of: The Future Laboratory
 
Brands are increasingly recognising that idealised visions of family and marriage are no longer effective marketing tools, and choosing to depict a more nuanced range of personal relationships.
A new type of fragrance is emerging that draws on neuroscience to invoke a physical reaction in the wearer.
The year 2017 will be a tipping point. Machine learning, artificially intelligent (AI) chatbots and virtual reality experiences are just some of the technologies that are expanding into the mainstream.
Art director Leta Sobierajski uses the body as an abstract and inanimate prop to create surprising and subversive scenography.
Virtual reality is transformed into a social experience in Parisian cinema chain MK2’s new space..

Trends

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The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand and choose what type of future they want to create.
LS:N Global’s Future Forecast highlights the key trends set to make your business more profitable, innovative and attuned to consumers’ needs in 2017 and beyond.
A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.
Brands are encouraging consumers to reset, restore and rejuvenate.
Listening clubs offer new spaces for consumers who want a meditative, considered approach to music appreciation.