LS:N Global is a division of: The Future Laboratory
Generation Z are turning emotions into actions and challenging existing societal structures.

design directions

How consumer trends are being translated and communicated through design.

Amid growing consumer demand for transparency in food, designers are approaching visual communication in new ways and challenging traditional notions of authenticity.
Creative practitioners are looking at men more expansively, and are advocating an aesthetic free from restrictive male stereotypes.
Designers are recognising the needs of disabled consumers, creating assistive products that are reduced to their most essential elements.


The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Personal care brands are upgrading the eco-friendly element of refillable packaging to be a little more luxurious.
As car ownership dwindles, luxury consumers are turning to hyper-exclusive car clubs to find their tribe.
The once distinctly separate worlds of health and wellness are converging.