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Trends

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The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Designers are using biomorphic forms to create a more seamless and intuitive understanding of hard information through shape, colour and movement.
As the nuclear family disappears, more fluid and complex forms of kinship are taking its place.
A wave of straight-talking and design-savvy brands are challenging the taboo around feminine hygiene.
The American middle class, once the aspirational ideal, is becoming a myth.
A new hyper-educated shopper is emerging in today’s beauty landscape.