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Travel and hospitality brands are levelling up their services to embrace the thrills, sights and sounds of competitive gaming.

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design directions

How consumer trends are being translated and communicated through design.

A new visual language is helping to demystify algorithms and AI-driven systems by communicating them as visible and tangible entities.
As businesses apply long-term thinking, a vibrant visual landscape is emerging that inspires action and optimism.
A visual aesthetic is emerging that reflects the artificiality of the virtual world alongside our everyday interactions.

Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Our new health and wellness macrotrend examines the new metrics of wellness that take a more measured, long term approach.
As we move towards a screenless future, brands will use sound as both an identifier and a way to stand out from the crowd.
The traditional aperitif is being re-invented, tapping into moderation mindsets and a flavour-led style of drinking.
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