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The category is evolving to target everyday men through inclusivity, efficacy and bold branding.

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Responsible Data

As consumers start to gain a deeper understanding of complex data, they are taking control of the personal information they reveal.

A new visual language is helping to demystify algorithms and AI-driven systems by communicating them as visible and tangible entities.
As digital privacy and data breaches become pertinent issues, physical tools and devices are being designed to shield citizens’ identities.
Brands are playing an increasingly supportive role to parents and children to help them approach their digital lives more mindfully.

Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Gen Z are swapping self-promotion for heightened self-awareness, using the digital world to enrich their offline selves.
Restaurateurs are creating slowed-down, elevated experiences that combine global flavours and entertainment.
Plant-based products are being boldly redefined, showing desire without compromise.
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