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Slacker culture will be celebrated and our collective guilt about solitude will be alleviated.
Explorations of self and identity will take priority over shallow social media spectacles.
Pushing back against purpose-washing, brands will embrace imperfection and focus on betterment.
Our free Trend Tracker maps out the macrotrends that we have been identifying across two decades.

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Navigating Coronavirus

Learn how brands can embrace resilience and new homebody opportunities in the face of global uncertainty

Learn the immediate impacts of Covid-19, and discover best-in-class case studies and future considerations for your organisation.
Society is toughening up: are you ready to relearn, reboot and recalibrate?
Businesses need to quickly recalibrate, using fear as a positive catalyst to create future-fit strategies.

Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Delivery platforms are partnering with media companies to combine food with entertainment.
Bio-technology is challenging beauty brands and consumers to forge new definitions of natural.
Brands are targeting conscious hedonists with functional drinks created for sober social occasions.
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