LS:N Global is a division of: The Future Laboratory
 
Tonic water has evolved from an afterthought to an essential part of a mixed drink, as challenger brands create products with more nuances in flavour and offering.
Listening clubs offer new spaces for consumers who want a meditative, considered approach to music appreciation.
The move towards a cashless society is inspiring a new visual language around financial values, transactions and the appearance of money.
A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.
The new Dr Jart+ flagship store in Seoul offers customers a refuge from the worst of the city’s pollution.

Trends

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The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand and choose what type of future they want to create.
LS:N Global’s Future Forecast highlights the key trends set to make your business more profitable, innovative and attuned to consumers’ needs in 2017 and beyond.
A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.
Brands are encouraging consumers to reset, restore and rejuvenate.
Listening clubs offer new spaces for consumers who want a meditative, considered approach to music appreciation.