In the digital world, we are used to thinking about three channels: physical, desktop and mobile. Now a range of virtual technologies is creating new touchpoints for luxury consumers.
Say goodbye to the tokenistic tropes of charity, a new wave of brands is using altruism as a catalyst for innovation and high design.
A wave of creatives are examining aesthetic concepts where nature is entwined with human activities and implanted with man-made materials.
A film-making collective is racing to create shorts in just 24 hours in London’s disused spaces before their sets are lost for ever.
As the human impact on the environment intensifies, we are moving towards a world in which human innovation and nature will be integrated and hybridised.

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A comprehensive, coherent and global breakdown of the key consumer trends for the coming year

Artists and designers are exploring the way we live now by thinking from the perspective of the future.
As we pin, post and preen our way to an ideal identity online, these personality fragments are forming the new components of a Sharded Self.
Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and the most efficient that we can be.
Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?
Beyond the farm-to-table concept, restaurateurs are overhauling the dining out experience that reflects the whole agricultural system.

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Created by The Future Laboratory, LS:N Global is a trends and insight network that plugs you into what is new, next and innovative in consumer needs and lifestyle behaviour.

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