LS:N Global is a division of: The Future Laboratory
Generation Z are turning emotions into actions and challenging existing societal structures.

design directions

How consumer trends are being translated and communicated through design.

Amid growing consumer demand for transparency in food, designers are approaching visual communication in new ways and challenging traditional notions of authenticity.
Creative practitioners are looking at men more expansively, and are advocating an aesthetic free from restrictive male stereotypes.
Designers are recognising the needs of disabled consumers, creating assistive products that are reduced to their most essential elements.


The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Advances in material science are driving a new wave of performance wear that protects the body during physical activity.
Spirituality and folk religion are gaining cult online followings, allowing Generation Z to regain control.
Intelligent storage solutions in food safety detection are helping consumers to reduce waste and track food’s edibility with confidence.