LS:N Global is a division of: The Future Laboratory
Joshua Woods on why a more immersive, personal approach will drive customer loyalty.
The strategies food and drink retailers can use to reduce their reliance on the material.
Corner stores are moving away from sugary snacks to offer fresh, organic and vegan alternatives.
What happens when artificial intelligence becomes the moral guardian for consumers?

New Masculinity

An exploration of what it means to be a man in an increasingly genderless future.

Brands are defying stereotypes by demonstrating a more intimate approach to modern male identity.
Gaming has the potential to build positive, meaningful relationships between boys and men.


The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Media and brands must provide examples of manhood that go beyond restrictive and outdated stereotypes.
Consumers are deferring choice in favour of convenience.
Retailers are reconsidering the purpose of bricks-and-mortar stores.