Ageing

The Future of Work is Inter-Generational

Viewpoints

The Future of Work is Inter-Generational

Commercial director of 55/Redefined, Andy Simpson, explains why companies that radically change the way they employ over-50s and embrace an inter-g...

Workplace : Generations : Accesibility

The Future Laboratory at Drapers Future of Fashion 2024

News

The Future Laboratory at Drapers Future of Fashion 2024

The four Is of EQ-Commerce – Intuitive, Intimate, Intuitive, Individualised – were explored at the Drapers Future of Fashion conference in London o...

Longevity : Food : Society

Embracing True-Age Beauty in China

Viewpoints

Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...

Beauty : Ageing : China

New research alerts on healthspan gender gap

News

New research alerts on healthspan gender gap

Women live longer than men but experience more years in declining health, a gap that researcher Maddy Dychtwald explores in her book Ageless Aging:...

Longevity : Gender Gap : Wellness

Beiersdorf introduces Glycostop to combat sugar-induced skin ageing

News

Beiersdorf introduces Glycostop to combat sugar-induced skin ageing

Beiersdorf, the German health and beauty giant renowned for brands like Nivea and Eucerin, has unveiled a ground-breaking solution in the fight aga...

Beauty : Health : Food

Boomers Now and Next: From Ageing to Becoming

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...

Generations : Boomers : Demographics

Longevity takes centre stage in the Living Looonger exhibition

News

Longevity takes centre stage in the Living Looonger exhibition

Living Looonger, the new exhibition presented in the Studio of Nemo Science Museum, explores mortality, ageing and longevity and how far we are wil...

Longevity : Health : Wellness

Augmenting Beauty with Generation Z

Viewpoints

Augmenting Beauty with Generation Z

Alternating between unapologetic body acceptance and inherited oppressive ideals, Gen Z consumers have grown desensitised to surgical alterations w...

Beauty : Ageing : Generation Z

Longevity Lifestyles

Macro Trends

Longevity Lifestyles

The health, beauty and wellbeing sectors are embracing longevity as consumers awaken to the possibility of living not only longer, but healthier li...

Health : Wellness : Beauty

New Ageing Market

Markets

New Ageing Market

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.

Beauty : Health : Wellness

Stat: Beauty consumers reject the anti-ageing narrative

News

Stat: Beauty consumers reject the anti-ageing narrative

The beauty landscape has significantly shifted, according to research from global beauty brand, Avon. Its Future of Beauty report considers why the...

Beauty : Health & Wellness : Post-Covid

Tena promotes ageless sexual exploration

News

Tena promotes ageless sexual exploration

Incontinence brand Tena has joined forces with femtech sex toy brand Je Joue with the aim to destigmatise attitudes to age and sexual exploration.

Health & Wellness : Seuxal Wellness : The Flat Age Society

A retirement home redefined for Flat Agers

News

A retirement home redefined for Flat Agers

Tel Aviv-based Amit Studio has designed a chain of private, upscale retirement complexes that uplift traditional ideals around being elderly.

Design : Society : Ageing

R/GA Tokyo simulates ageing experience for Shiseido

News

R/GA Tokyo simulates ageing experience for Shiseido

The innovation company and beauty brand have collaborated on a virtual time travel project to allow customers to experience the impact of ageing.

Beauty : Technology : Ageing

Thought-starter: Will age be the next frontier for inclusivity?

News

Thought-starter: Will age be the next frontier for inclusivity?

It's time for brands to get informed of the nuances of ageing, writes Sarah Douglas, director of The Liminal Space.

Society : Diversity : Ageing

Better Not Younger addresses the needs of mature hair

News

Better Not Younger addresses the needs of mature hair

The new haircare brand targets both the signs and the root causes of ageing hair.

Beauty : Hair Care : Ageing

Perennial promotes gut, brain and bone health in older consumers

News

Perennial promotes gut, brain and bone health in older consumers

The new plant-based brand has been launched a non-dairy drink that targets healthy ageing.

Food : Health : Wellness

This beauty ingredient could reverse hair ageing

News

This beauty ingredient could reverse hair ageing

Bangkok – A new product by Givaudan features Darkenyl, a hair re-pigmenting ingredient to counteract the hair whitening process.

Beauty : Haircare : Ageing

Stat: Over-50s are frustrated by young advertisers

News

Stat: Over-50s are frustrated by young advertisers

A majority (78%) of of consumers over 50 feel under-represented in advertising, with technology and gadget, fashion and entertainment brands being ...

Advertising : Ageing : Festival Of Marketing 2018

Older consumers are offended by ageing advertisements

News

Older consumers are offended by ageing advertisements

Despite efforts from brands to eradicate the stigma often associated with ageing, a sizeable majority (68%) of those aged over 65 still believe adv...

Culture : Media : Advertising

Digital disconnect

News

Digital disconnect

Los Angeles – Murad has launched a new campaign that aims to educate consumers about the negative effects of digital technology on their health.

Beauty : Stress : Digital Disorders

The beauty of age

News

The beauty of age

Global – Renaissance is a new print magazine that uses contemporary language to appeal to an older female demographic.

Renaissance : Magazine : The Flat Age Society

News

Light therapy

UK – The ZeroFat iR1 exercise system uses light therapy to promote weight loss and boost collagen levels.

ZeroFat IR1 : The Optimised Self : Wellness

News

Age-old design

London – The Amazin Apartment installation envisages how the connected home of the future will cater for the growing ageing population.

The Flat Age Society : Design Museum : Jeremy Myerson

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