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Communications between brands and consumers are becoming more circular and conversational
Consumers are getting creative with their clothing and opting for DIY fashion over brand new items
As a result of the pandemic designers are shifting focus to deadstock and agile new waste strategies
Most Recent
1
Edu-packaging heralds a new direction for phygital play:
From chocolate to home deliveries, packaging is fast becoming a canvas on...
2
How beauty is being refined for Generation Z:
New brands are targeting teens by re-inventing coming-of-age skincare...
3
Brightseed maps the dark matter of nutrition:
Emma Cooper-Mullin, director of brand marketing at biotech start-up...
4
Heritage Refashioned:
At a time of greater brand transparency, the luxury sector is looking...
5
Graphic Activism:
Activism narratives are being reframed through the lens of one-world,...
6
Off-price Retail Strategies:
To counteract the surplus stock resulting from Covid-19 closures and slower...
7
What’s next for Millennial family travel?:
Sara Clemence, co-founder of family travel network The Expedition,...
8
Inclusive exclusivity is the new retail experience:
With retail experiences limited by the pandemic, brands are driving desire...
9
Asian Urban Farming Market:
Concerns about food security, climate change and loss of livelihood are...
10
Gen Z Perspectives: US:
Yale graduate Tarek Ziad unpacks the phenomenon of cottagecore and what’s...
11
Digital Twin Cities:
From Silicon Valley to Stuttgart, digital twins of the built environment are...
12
China Luxury Retail Market:
As its economy bounces back, China is becoming the global gauge for luxury...
13
Sensory Destinations:
As tourism emerges from a period of adversity, marketers are selling the...
14
Deadstock Designers:
As the pandemic leaves fashion brands with a glut of unsold apparel,...
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