LS:N Global is a division of: The Future Laboratory
 

Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

 

Macro Trends
 

Micro Trends
 

Trend Tracker

Specific shifts in consumer behaviour that are changing the business environment in the short-term

Elite Athletes
Video
Micro Trends

Elite Athletes:

New elite training camps are catering for aspiring amateur athletes who want to invest in self-improvement...
Luxury : Travel : Wellness
Experience-collectors
Video
Micro Trends

Experience-collectors:

Luxury travel experiences are becoming the new collectors’ items – and the less accessible they are the more...
Luxury : Travel : Hospitality
Digital Store Fronts
Video
Micro Trends

Digital Store Fronts:

The future of online shopping is being shaped by visual-first digital experiences
Retail : Youth : Digital
Safe Spaces
Video
Micro Trends

Safe Spaces:

Generation Z are creating safe spaces out of a frustration at a lack of representation of women, people of...
Youth : Identity : Belonging
No-bar bars Micro Trends

No-bar bars:

While the branded back bar will never fully disappear, recent openings are experimenting with interiors that...
Drink : Alcohol : Bars
Anti-intuitive Cooking Micro Trends

Anti-intuitive Cooking:

New packaged food products and at-home appliances are making it easier to cook gourmet food at home.
Food : Technology : Convenience
Pollution Apparel Micro Trends

Pollution Apparel:

Leading creatives are using water pollution as a resource to highlight unsustainable production practices in...
Fashion : Apparel : Sustainability
Countering Counterfeits
Video
Micro Trends

Countering Counterfeits:

As fashion counterfeiters become smarter and more relentless in their approach, brands and consumers are...
Fashion : Apparel : Technology
Immersive Interfaces Micro Trends

Immersive Interfaces:

New phygital interfaces are reshaping branded spaces and our personal environments.
Technology : Design : Retail
Beyond Product Placement
Video
Micro Trends

Beyond Product Placement:

From offering creative control to bypassing consumer skip culture, music videos are offering brands new...
Branding : Fashion : Media
Healthy Baby Bites Micro Trends

Healthy Baby Bites:

The baby food aisle now reflects wider eating shifts towards healthy options.
Food : Wellness : Baby Food
Chat Fiction
Video
Micro Trends

Chat Fiction:

Our smartphone addiction is informing a new way of reading.

Digital : Youth : Media
Sustainable Spending
Video
Micro Trends

Sustainable Spending:

New digital tools are helping shoppers evaluate the sustainability of their purchases and providing more...
Finance : Retail : Sustainability
Automated Commerce Micro Trends

Automated Commerce:

In the age of convenience, Automated Commerce is re-inventing grocery shopping.
Food : Retail : Technology
Downtime On Demand Micro Trends

Downtime On Demand:

As people spend more time in transit, there is a growing need for on-demand spaces in cities that enable...
Hospitality : Workplace : Travel
Adulting Ads
Video
Micro Trends

Adulting Ads:

Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that...
Advertising : Luxury : Millennials
Smartphone Therapies Micro Trends

Smartphone Therapies:

Why consumers are swapping synthetic drugs for smartphone-based treatments.
Health : Digital : Wellness
Serene Hospitality Micro Trends

Serene Hospitality:

Silence is emerging as a new signifier of luxury in high-end hospitality.

Hospitality : Luxury : Travel
Terroir Spirits Micro Trends

Terroir Spirits:

As the spirits market becomes increasingly crowded, new launches are moving away from traditional...
Drinks : Spirits : Alcohol
Virtual Sanctuaries Micro Trends

Virtual Sanctuaries:

The growth of the wellness industry can probably be linked to our increasingly digital lives. But while many...
Virtual Sancturies : Digital Wellness : Wellness
Load More