LS:N Global is a division of: The Future Laboratory
 

Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

 

Macro Trends
 

Micro Trends
 

Trend Tracker

Specific shifts in consumer behaviour that are changing the business environment in the short-term

Safety in Sound
Video
Micro Trends

Safety in Sound:

From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands...
Auto : Product Design : Technology
Conscious Aftercare Micro Trends

Conscious Aftercare:

In a bid to address the widespread use of dated and damaging laundry habits, eco-conscious luxury brands are...
Sustainability : Luxury : Fashion
Upstream Eating Micro Trends

Upstream Eating:

Fuelled by the backlash against clean eating, digitally adept consumers are turning to reputable, medically...
Food : Wellness : Healthcare
At-home Analysis Micro Trends

At-home Analysis:

Beauty brands are looking beyond tools that provide a one-off diagnosis to those that offer ongoing analysis.
At-home Analysis : Beauty : Tech
Self-care Spaces Micro Trends

Self-care Spaces:

New community and co-working spaces are emerging that provide a nuanced approach to self-care.
Wellness : Workplace : Community
Virtual Reality Arcades Micro Trends

Virtual Reality Arcades:

The key to virtual reality’s success may lie in the renaissance of the video game arcade.

Technology : Media : Design
The Vagina Reconsidered Micro Trends

The Vagina Reconsidered:

A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine...
Beauty : Wellness : Branding
American Values Marketing
Video
Micro Trends

American Values Marketing:

Growing income disparity in the US has left a large segment of the American population turning...
Advertising : Marketing : Branding
Honest Products Micro Trends

Honest Products:

In today’s beauty landscape, where consumers can Google the benefits of any ingredient in seconds, a new...
Beauty : Skincare : Cosmetics
Veritas Media
Video
Micro Trends

Veritas Media:

With the rise of fake news, post-truth politics and alternative facts, consumers are hungry for media...
Civic Brands : Media : Fake News
Friend Bots
Video
Micro Trends

Friend Bots:

Brands are combining artificial intelligence with anthropomorphic design to create robots that offer...
Neo-Kinship : Kuri : Gatebox 
Courtship Crisis
Video
Micro Trends

Courtship Crisis:

As online dating becomes the norm, consumers are looking for services to augment their failing courtship...
Tinder : Neo-Kinship : Social Anxiety
Civic Placemakers Micro Trends

Civic Placemakers:

Brands are taking a more proactive role in shaping their cities by leading urban regeneration initiatives...
Civic Brands : Placemaking : Brandstanding
Work Zones Micro Trends

Work Zones:

Concentration is the new concern for designers of open-plan offices, as playful features and vibrant...
Workplace Futures : Focus : Co-working
Brand Parents Micro Trends

Brand Parents:

Parents are looking for technology to help them achieve a better balance between the stresses of work and...
Parenting : Snoo : Future Family
Post-ownership Products
Video
Micro Trends

Post-ownership Products:

Brands are responding to the continued growth of collaborative consumption by designing products that appeal...
Civic Brands : Collaborative Consumption : MINI
Affirmative Fractions
Video
Micro Trends

Affirmative Fractions:

Brands are using price segmentation to make high-quality products and services available at a fair price.
Civic Brands : The Just Nots : Retail
Sleep Eats Micro Trends

Sleep Eats:

Sleep is the new frontier in wellness, and brands are developing new foods, drinks and supplements that...
Functional Foods : Sleep : Wellness
Telepresence Tech
Video
Micro Trends

Telepresence Tech:

The Skype generation is coming of age as people across the world connect via telepresence technology.
Technology : Neo-Kinship : Family
Intelligent Gaming
Video
Micro Trends

Intelligent Gaming:

Content creators are looking to different forms of media as a way to contextualise and intellectualise video...
Gaming : Ubisoft : Video Games
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