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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Micro Trends
Repair Renaissance
Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.
Webinars
What’s New on LS:N Global?
From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.
Micro Trends
Heritage Brand-umentaries
Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.
Micro Trends
Sober Social Fix
As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.
Micro Trends
Content Commerce
Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.
Micro Trends
Innovation Debrief 2025: Nature’s New Language
As the climate crisis intensifies, innovators are using design, data and sensory storytelling to give nature a voice. From glowing rivers to talkin...
Design
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Sustainability
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Technology
Micro Trends
Innovation Debrief 2025: Certified in Space
Tested in space' is fast becoming the ultimate badge of innovation – a signal of exceptional quality and in-house expertise. If a product can survi...
Luxury
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Food & Drink
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Fashion
Micro Trends
Innovation Debrief 2025: Mischief Marketing
Roasting competitors in public? Serving kegs to pregnant women? To cut through the noise, marketers are leaning into ‘doing the wrong thing’ to sho...
Advertising & Branding
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Food & Drink
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Pop-culture & Media
Micro Trends
Innovation Debrief 2025: The New Age of Discovery
Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology
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Pop-culture & Media
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Retail
Micro Trends
Innovation Debrief 2025: Craftsmanship Safeguards
As forecast in our Luxury Recrafted and New Codes of Luxury macrotrend reports, brands are becoming taste-makers and patrons of the arts by investi...
Luxury
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Fashion
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Design
Micro Trends
Innovation Debrief 2025: Automated Accessibility
Although calls to defund diversity, equity and inclusion (DEI) initiatives across the US are growing louder, tech innovators continue to develop cu...
Beauty
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Technology
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Wearables
Micro Trends
Innovation Debrief 2025: Sober Socials
Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are...
Society
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Sports & Leisure
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Youth
Micro Trends
Innovation Debrief 2025: Collagen’s New Frontiers
Growing alongside collagen’s strong foothold in the beauty, health and supplements categories, a new wave of collagen-infused products is making a ...
Food & Drink
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Beauty
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Health & Wellness
Micro Trends
Innovation Debrief 2025: Resilient Appetites
In our Adaptive Appetites macrotrend report, we forecast that climate change and resource scarcity would drive the food and drink industry to re-in...
Technology
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Food & Drink
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Luxury
Micro Trends
Innovation Debrief 2025: The Augmented Human
We’ve entered The Synthocene Era, a new chapter in which human intelligence is enhanced, not replaced, by machine intelligence. The next frontier i...
Technology
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Health & Wellness
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Fashion
Micro Trends
Masculinity Reset Retreats
The wellness industry is shedding old stereotypes through men’s mental wellbeing retreats that reframe masculinity around mindfulness, movement and...
Health & Wellness
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Society
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Travel & Hospitality
Micro Trends
Repair Renaissance
Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.
Fashion
:
Sustainability
:
Luxury
Micro Trends
EQ-Beauty
AI is redefining personalised beauty, shifting from data-driven logic to emotionally intelligent tools that bring empathy, intuition and expert car...
Beauty
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Technology
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AI
Micro Trends
Soft Sports
Brands are leaning into a softer approach to sports that prioritises ritual, community and holistic wellbeing over performance culture.
Sports & Leisure
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Society
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Health & Wellness
Micro Trends
Adaptive Arenas
As sports fandom grows stronger, sports bodies and clubs are introducing new technologies to make live events accessible to spectators with impaire...
Sports & Leisure
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Technology
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Health & Wellness
Micro Trends
EQ-homes
From calming kettles to mood-sensing fridges, brands are embedding emotional intelligence into everyday appliances, signalling a shift from smart t...
Technology
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Health & Wellness
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Design
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