Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short-term
Affluent consumers are swapping safaris and skiing for extreme outdoor experiences, turning to brands to boost their resilience.
Personal care brands are upgrading the eco-friendly element of refillable packaging to be a little more luxurious.
Agricultural practices are undergoing a seismic shift as farmers and start-ups contend with feeding an ever-growing urban population.
