LS:N Global is a division of: The Future Laboratory
 

Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

 

Macro Trends
 

Micro Trends
 

Trend Tracker

Specific shifts in consumer behaviour that are changing the business environment in the short-term

Automated Commerce Micro Trends

Automated Commerce:

In the age of convenience, Automated Commerce is re-inventing grocery shopping.
Food : Retail : Technology
Downtime On Demand Micro Trends

Downtime On Demand:

As people spend more time in transit, there is a growing need for on-demand spaces in cities that enable...
Hospitality : Workplace : Travel
Adulting Ads
Video
Micro Trends

Adulting Ads:

Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that...
Advertising : Luxury : Millennials
Smartphone Therapies Micro Trends

Smartphone Therapies:

Why consumers are swapping synthetic drugs for smartphone-based treatments.
Health : Digital : Wellness
Serene Hospitality Micro Trends

Serene Hospitality:

Silence is emerging as a new signifier of luxury in high-end hospitality.

Hospitality : Luxury : Travel
Terroir Spirits Micro Trends

Terroir Spirits:

As the spirits market becomes increasingly crowded, new launches are moving away from traditional...
Drinks : Spirits : Alcohol
Virtual Sanctuaries Micro Trends

Virtual Sanctuaries:

The growth of the wellness industry can probably be linked to our increasingly digital lives. But while many...
Virtual Sancturies : Digital Wellness : Wellness
Safety in Sound
Video
Micro Trends

Safety in Sound:

From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands...
Auto : Product Design : Technology
Conscious Aftercare Micro Trends

Conscious Aftercare:

In a bid to address the widespread use of dated and damaging laundry habits, eco-conscious luxury brands are...
Sustainability : Luxury : Fashion
Upstream Eating Micro Trends

Upstream Eating:

Fuelled by the backlash against clean eating, digitally adept consumers are turning to reputable, medically...
Food : Wellness : Healthcare
At-home Analysis Micro Trends

At-home Analysis:

Beauty brands are looking beyond tools that provide a one-off diagnosis to those that offer ongoing analysis.
At-home Analysis : Beauty : Tech
Self-care Spaces Micro Trends

Self-care Spaces:

New community and co-working spaces are emerging that provide a nuanced approach to self-care.
Wellness : Workplace : Community
Virtual Reality Arcades Micro Trends

Virtual Reality Arcades:

The key to virtual reality’s success may lie in the renaissance of the video game arcade.

Technology : Media : Design
The Vagina Reconsidered Micro Trends

The Vagina Reconsidered:

A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine...
Beauty : Wellness : Branding
American Values Marketing
Video
Micro Trends

American Values Marketing:

Growing income disparity in the US has left a large segment of the American population turning...
Advertising : Marketing : Branding
Honest Products Micro Trends

Honest Products:

In today’s beauty landscape, where consumers can Google the benefits of any ingredient in seconds, a new...
Beauty : Skincare : Cosmetics
Veritas Media
Video
Micro Trends

Veritas Media:

With the rise of fake news, post-truth politics and alternative facts, consumers are hungry for media...
Civic Brands : Media : Fake News
Friend Bots
Video
Micro Trends

Friend Bots:

Brands are combining artificial intelligence with anthropomorphic design to create robots that offer...
Neo-Kinship : Kuri : Gatebox 
Courtship Crisis
Video
Micro Trends

Courtship Crisis:

As online dating becomes the norm, consumers are looking for services to augment their failing courtship...
Tinder : Neo-Kinship : Social Anxiety
Civic Placemakers Micro Trends

Civic Placemakers:

Brands are taking a more proactive role in shaping their cities by leading urban regeneration initiatives...
Civic Brands : Placemaking : Brandstanding
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