Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short-term
Restaurants and food brands are turning their carbon-offsetting efforts into campaigns that flaunt their sustainability credentials.
As car ownership dwindles, luxury consumers with a passion for rare vehicles are turning to hyper-exclusive car clubs to find their tribe.
Grocery retailers are assuming a new role as dietary advisers, providing personalised health and nutrition guidance.
