Behaviours

Everything you need to face your future consumer with confidence, including the latest market reports, ethnographic research and expert interviews.

2030 FASHION FUTURES
Future-gazing to 2030 an era when fast fashion is not only traced but rationed

Virtual Vendors
MetaFactory discusses how cryptoculture and decentralised brand economies are redefining retail

DATA DRINKING
Bespoken Spirits is merging data analytics and science to upend the sprits sector
Will NFT luxury assets transform consumer values? Opinion

Will NFT luxury assets transform consumer values?:

Artist Sebastian ErraZuriz and his studio have created Digital Diamonds, the world’s first crypto gems. But...
Luxury : Technology : NFTs
It’s time sexual wellness got real Opinion

It’s time sexual wellness got real:

The most interesting part of sexual wellness R&D is how it’s helping us to better understand human sexuality...
Health & Wellness : Seuxal Wellness : Intersectionality
Five design responses to the climate crisis Big Ideas

Five design responses to the climate crisis:

Brands are using design mechanisms to communicate environmental issues, aiming to increase awareness and...
Design : Eco Design And Sustainability : Sustainability
Brynn Wallner on future-proofing luxury marketing Big Ideas

Brynn Wallner on future-proofing luxury marketing:

The founder of Dimepiece, a platform educating women about luxury watches, says brands are failing to...
Luxury : Youth : Branding
Black History Travel Market Markets

Black History Travel Market:

Around the world, Black people are using travel experiences as a way to heal from recent traumas and gain...
Travel : Tourism : Hospitality
Reading Market Markets

Reading Market:

Innovators are harnessing pandemic behaviours to re-imagine books for a new generation of escapist,...
Media : Entertainment : Youth
How NFTs could elevate brand loyalty Big Ideas

How NFTs could elevate brand loyalty:

Artist Sarah Friend on how digital currencies and NFTs are challenging our financial assumptions and...
Finance : Society : Cryptocurrency
Five future voices of community-first travel Big Ideas

Five future voices of community-first travel:

From Malaysia to Mexico, these innovators are re-establishing the meaning of community and placemaking in an...
Travel : Hospitality : Luxury
Evrythng’s quest to make a trillion products traceable Big Ideas

Evrythng’s quest to make a trillion products traceable:

Niall Murphy, CEO and co-founder of Evrythng, is on a mission to give every item manufactured each year a...
Retail : Technology : Traceability
Exertainment Market Markets

Exertainment Market:

As consumers look for new ways to inject fun into fitness, brands are introducing a range of platforms and...
Fitness : Entertainment : Wellness
Stream our Inter-Covid Roadmap Webinar Big Ideas

Stream our Inter-Covid Roadmap Webinar:

One year on from the first European lockdowns, this webinar looks at what new opportunities await global...
Society : Covid-19 : Webinar
Five innovators modernising food and drink Big Ideas

Five innovators modernising food and drink:

From chef collectives to innovative designers, discover the next generation of talent digitising,...
Food : Drinks : Media
The future according to: Azeema magazine Big Ideas

The future according to: Azeema magazine:

From creating a magazine for MENASA womxn to offering agency services, Azeema’s founders discuss the...
Youth : Media : Advertising
How joy scrolling can uplift brand storytelling Big Ideas

How joy scrolling can uplift brand storytelling:

A news cycle of global trauma is driving an interest in more uplifting storytelling and positive headlines...
Health & Wellness : Technology : Media
The State of Luxury: Australia Markets

The State of Luxury: Australia:

Emerging from the pandemic relatively unscathed, Australia’s luxury market is being shaped by a community...
Luxury : Fashion : Real Estate
Five pioneers promoting cause-driven retail Big Ideas

Five pioneers promoting cause-driven retail:

In 2021, retail is about much more than acquisition and profit – for these five innovators, it’s a chance to...
Retail : Society : Sustainability
Hacking the senses will redefine self-care Big Ideas

Hacking the senses will redefine self-care:

Charles Spence, a world expert in multi-sensory perception, highlights how knowledge of our senses can have...
Health : Wellness : Sensory Experience
Gen Z audiences are rewriting entertainment Big Ideas

Gen Z audiences are rewriting entertainment:

Aron Levitz, head of Wattpad Studios, explains how the storytelling app is creating an entertainment...
Youth : Media : Entertainment
Adaptive Fashion Market Markets

Adaptive Fashion Market:

Fashion brands are addressing the sector’s ableist design history, tackling representation, wearability and...
Fashion : Retail : Inclusivity
The Urgent Company accelerates sustainability Big Ideas

The Urgent Company accelerates sustainability:

Industrialised food systems are broken. Paul Kollesoff, co-founder of The Urgent Company, explains how a...
Food : Sustainability : Drink
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