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Insight

Everything you need to face your future consumer with confidence, including the latest market reports, ethnographic research and expert interviews.

 

Behaviours
 

Markets
 

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Tribes
 

Opinion

The latest industry news that signals a change in consumer behaviour and brand strategy

This wearable circuit is fully biodegradable Behaviours

This wearable circuit is fully biodegradable:

US – In a bid to tackle the rise of electronic waste (e-waste), Stanford University researchers have...
Technology : Digital : Materials
Pornhub launches interactive video content category Behaviours

Pornhub launches interactive video content category:

Global – Users will now be able to synchronise porn with sex toys in order to simulate sex.
Technology : Digital : Media
Berry-based juice could help to diminish the effects of air pollution Behaviours

Berry-based juice could help to diminish the effects of air pollution:

China – BerriQi contains boysenberries, which have been proven to reduce inflammation of the airways in...
Wellness : Food : Drink
The ASA is clamping down on sexist ads Behaviours

The ASA is clamping down on sexist ads:

UK – The proposals will strengthen rules that represent activities appropriate for one gender, or those...
Advertising : Media : Culture
Fino Paytech launches personable banking branches Behaviours

Fino Paytech launches personable banking branches:

India – The financial technology company has joined forces with Bharat Petroleum Corporation Limited to...
Finance : Banking : Culture
Workers are increasingly postponing their retirement Behaviours

Workers are increasingly postponing their retirement:

US – According to the US jobs report, almost 19% of people aged 65 or over were working in the second...
Workplace : Culture : Finance
The US is funding brain-computer interfaces Behaviours

The US is funding brain-computer interfaces:

US – The Defense Advanced Research Projects Agency (DARPA) is investing $65m in the technology.
Technology : Digital : Health
Retailers should focus on womenswear to cut carbon emissions Behaviours

Retailers should focus on womenswear to cut carbon emissions:

UK – Women’s dresses and jumpers have the most profound environmental impact because of the way they are...
Fashion : Retail : Sustainability
Time travel banking app is ahead of the Curve Behaviours

Time travel banking app is ahead of the Curve:

US -– The Curve app enables users to switch the account that payments are made from retrospectively.

Finance : Digital : Technology
China cycles towards a cleaner future Behaviours

China cycles towards a cleaner future:

China – Daan Roosegaarde has worked with bicycle-sharing start-up OFO to introduce his Smog Free Bike to...
Technology : Design : Pollution
Muji announces plans to open a hotel in 2019 Behaviours

Muji announces plans to open a hotel in 2019:

Tokyo – The hotel will be situated above a new flagship Muji store.

Hospitality : Retail : Travel
Ticketmaster pioneers ultrasonic smartphone tickets Behaviours

Ticketmaster pioneers ultrasonic smartphone tickets:

US – The initiative enables concert-goers to verify their mobile ticket using their smartphone’s ultrasonic...
Technology : Entertainment : Digital
Google wants to improve human-machine relations Behaviours

Google wants to improve human-machine relations:

US – The mega-system’s People + AI Research initiative is designed to help people to better understand...
Technology : Digital : AI
Solar paint turns water vapour into energy
Video
Behaviours

Solar paint turns water vapour into energy:

Australia – Developed by researchers at the Royal Melbourne Institute of Technology, the paint absorbs...
Architecture : Design : Technology
Sugar-averse consumers melt ice cream sales Behaviours

Sugar-averse consumers melt ice cream sales:

Global – Sales of the frozen dessert have plummeted globally, according to research by Mintel.

Food : Luxury : Wellness
Tencent restricts children’s gaming sessions Behaviours

Tencent restricts children’s gaming sessions:

China – The internet and social media giant wants to curb addiction to its most popular game.

Media : Digital : Technology
Uber remains Millennials’ favourite brand Behaviours

Uber remains Millennials’ favourite brand:

Global – Despite a backlash against the company, Uber’s customer base is growing, according to the YouGov...
Advertising : Branding : Automotive
European Parliament calls for easier product repairs Behaviours

European Parliament calls for easier product repairs:

Global – The European Parliament is calling for measures to ensure longer product lifespans and make repairs...
Technology : Design : Digital
Pollution capitals: Paris Behaviours

Pollution capitals: Paris:

Paris – With around 48,000 premature deaths a year attributed to air pollution by France’s public health...
Technology : Digital : Health
How to build a smog-free city Behaviours

How to build a smog-free city:

We catalogue five brands developing new technologies, devices and materials to help build a cleaner urban...
Sustainability : Urbanism : Architecture
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