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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Communities
New Codes of Value: Future:Poll
Published as part of our Communities report, The Value Vanguard, our latest Future:Poll research reveals how shifting consumer priorities around qu...
Communities
:
Value
:
Finance
Communities
The Value Vanguard
Meet the consumers redefining value through imperfect sustainability, emotional spending and radical pragmatism, offering brands a glimpse into the...
Value
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Finance
:
Society
Big Ideas
Brand Innovation Debrief: Aman
Aman stands at the pinnacle of ultra-luxury, marrying other-worldly natural beauty, bespoke hospitality and unrivalled rare experiences perfe...
Luxury
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Travel
:
Hospitality
Markets
AI Fragrance Market
AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...
Beauty
:
Technology
:
Retail
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Youth
:
Technology
:
Gen Z
Big Ideas
Milan Design Week 2025: Transformative Touchpoints
Grand marketing statements, conversational installations and archival classics took centre stage at Milan Design Week 2025.
Design
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Exhibition
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Technology
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations ...
Travel & Hospitality
:
Society
:
Wellness
Markets
Pimp My Ride
The automotive world is revving up the in-car experience by integrating gaming, entertainment and smart technology, transforming how passengers eng...
Technology
:
Automotive
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Design
Big Ideas
SXSW 2025: Designing AI With Intent
At SXSW 2025, the focus was on AI designed with intention and empathy rather than defaulted into systems shaped by control and efficiency.
SXSW 2025
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AI
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Intentional AI
Big Ideas
Designing for Extinction
Some things are meant to last. Others are meant to disappear. As industries phase out wasteful systems, extinction becomes an innovation opportunit...
Sustainability
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Design
:
Technology
Big Ideas
Six Storified Retail Environments
Storified retail crosses entertainment with hospitality, offering brand experiences that immerse visitors in emotive, local and cultural moments wh...
Retail
:
Luxury
:
Fashion
Big Ideas
IFE 2025: Balancing Health and Hedonism
The International Food & Drink Event focused on key topics such as health, self-optimisation, transparency and indulgence, highlighting the con...
Food & Drink
:
Technology
:
Health & Wellness
Big Ideas
The Download: Fashion Month A/W 2025–2026
From Y2K nostalgia to scripted drama and robots – everything new and notable from the autumn/winter 2025–2026 fashion month in one easy download.
Fashion
:
Fashion Month AW25-26
:
Fashion Month
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, ...
Retail
:
Youth
:
Gen Z
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fue...
Health & Wellness
:
Identities
:
Sports & Leisure
Big Ideas
ITB Berlin 2025: Six Trends to Watch
From the rise of the Indian traveller to the influence of TikTok on destination discovery, LS:N Global explores the key trends from ITB Berlin 2025.
Travel & Hospitality
:
ITB Berlin 2025
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Gen Z
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised ...
Society
:
Media
:
Technology
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to i...
Youth
:
Generation Z
:
Indonesia
Big Ideas
Sustainability is Dead
Sustainability as we know it is dead. Long live sustainability. A new approach is needed that reflects today’s world of increasingly blended physic...
Sustainability
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Climate Crisis
:
Environment
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Health & Wellness
:
Men's Sexual Wellness
:
AI
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