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Insight

Everything you need to face your future consumer with confidence, including the latest market reports, ethnographic research and expert interviews.

 

Behaviours
 

Markets
 

Shows
 

Tribes
 

Opinion

The latest industry news that signals a change in consumer behaviour and brand strategy

Turning pollution into protein Behaviours

Turning pollution into protein:

As the amount of carbon dioxide in the atmosphere increases, it is having a detrimental effect on the...
Food & Drink : Wellness : Superfoods
Will future smart homes enforce ethical consumption?
Video
Behaviours

Will future smart homes enforce ethical consumption?:

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts...
AI : Retail : Service
Joseph Pine II on the future of experience Behaviours

Joseph Pine II on the future of experience:

The next stage in the evolution of brand experiences will be about offering transformation.
Retail : Hospitality : Service
Self-healing Materials Behaviours

Self-healing Materials:

Self-healing materials will soon offer brands the opportunity to make their products far more resilient.

R&D : Material Futures : Apparel
How brands can use augmented reality to drive engagement
Video
Behaviours

How brands can use augmented reality to drive engagement:

With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for...
Retail : Digital : Advertising
Nicole Pike on how brands should approach e-sports sponsorship Behaviours

Nicole Pike on how brands should approach e-sports sponsorship:

The vice-president of Nielsen Games on the need for brands to understand the diversity of the gaming...
Sports : Entertainment : Media
Vector Newman on consumers outsmarting the system
Video
Behaviours

Vector Newman on consumers outsmarting the system:

The founder of private social network New Life explains why we need to stop living in a pre-internet world.
Youth Culture : Fashion : Retail
Gaming as therapy
Video
Behaviours

Gaming as therapy:

With an estimated global audience of between 2.2bn and 2.6bn people, the gaming industry presents a golden...
Gaming : Digital : Tech
This wearable circuit is fully biodegradable Behaviours

This wearable circuit is fully biodegradable:

US – In a bid to tackle the rise of electronic waste (e-waste), Stanford University researchers have...
Technology : Digital : Materials
Pornhub launches interactive video content category Behaviours

Pornhub launches interactive video content category:

Global – Users will now be able to synchronise porn with sex toys in order to simulate sex.
Technology : Digital : Media
Berry-based juice could help to diminish the effects of air pollution Behaviours

Berry-based juice could help to diminish the effects of air pollution:

China – BerriQi contains boysenberries, which have been proven to reduce inflammation of the airways in...
Wellness : Food : Drink
The ASA is clamping down on sexist ads Behaviours

The ASA is clamping down on sexist ads:

UK – The proposals will strengthen rules that represent activities appropriate for one gender, or those...
Advertising : Media : Culture
Fino Paytech launches personable banking branches Behaviours

Fino Paytech launches personable banking branches:

India – The financial technology company has joined forces with Bharat Petroleum Corporation Limited to...
Finance : Banking : Culture
Workers are increasingly postponing their retirement Behaviours

Workers are increasingly postponing their retirement:

US – According to the US jobs report, almost 19% of people aged 65 or over were working in the second...
Workplace : Culture : Finance
The US is funding brain-computer interfaces Behaviours

The US is funding brain-computer interfaces:

US – The Defense Advanced Research Projects Agency (DARPA) is investing $65m in the technology.
Technology : Digital : Health
Retailers should focus on womenswear to cut carbon emissions Behaviours

Retailers should focus on womenswear to cut carbon emissions:

UK – Women’s dresses and jumpers have the most profound environmental impact because of the way they are...
Fashion : Retail : Sustainability
Time travel banking app is ahead of the Curve Behaviours

Time travel banking app is ahead of the Curve:

US -– The Curve app enables users to switch the account that payments are made from retrospectively.

Finance : Digital : Technology
China cycles towards a cleaner future Behaviours

China cycles towards a cleaner future:

China – Daan Roosegaarde has worked with bicycle-sharing start-up OFO to introduce his Smog Free Bike to...
Technology : Design : Pollution
Muji announces plans to open a hotel in 2019 Behaviours

Muji announces plans to open a hotel in 2019:

Tokyo – The hotel will be situated above a new flagship Muji store.

Hospitality : Retail : Travel
Ticketmaster pioneers ultrasonic smartphone tickets Behaviours

Ticketmaster pioneers ultrasonic smartphone tickets:

US – The initiative enables concert-goers to verify their mobile ticket using their smartphone’s ultrasonic...
Technology : Entertainment : Digital
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