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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Big Ideas
Cannes Lions 2025: The Unhinged Humour Opportunity
Can brands use humour to heal a world in permacrisis? According to the biggest names at Cannes Lions 2025, they can, but only if they fully commit ...
Advertising
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Technology
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Pop Culture & Media
Big Ideas
Viva Tech 2025: Five Sustainable Fashion Start-ups
From algorithmic upcycling to traceability tools, LS:N Global spotlights five fashion tech start-ups reshaping the future of sustainable production.
Fashion
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Technology
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Sustainability
Big Ideas
SXSW London 2025: Gaming and Brand Strategy
From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best insights on gaming from the inaugural e...
Technology
:
Pop Culture & Media
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Youth
Markets
Next-gen Spirits Market
While established markets face headwinds, growth opportunities in the global spirits sector are emerging through the booming no-alcohol movement, I...
Food & Drink
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Alcohol
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Spirits
Big Ideas
Viva Technology 2025: Decoding a Decisive Moment for Tech
At VivaTech 2025, AI took centre stage – but conversations about climate, care and connection revealed where the future of tech must lead: human-fi...
Technology
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Artificial Intelligence
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Retail
Big Ideas
Localise to Survive
The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...
Retail
:
Sustainability
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Luxury
Big Ideas
Future Days 2025: Designing Inclusive Futures
From nature-driven governance models to decolonised AI models, Lisbon’s Future Days mapped out radical responses to an increasingly unpredictable w...
Design
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Sustainability
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Future Spaces
Big Ideas
SXSW London 2025: The Pursuit of AI Optimism
From AI co-workers to optimising brands for LLM attention, LS:N Global unpacks the best insights on artificial intelligence from the inaugural edit...
Technology
:
Global Events
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AI
Markets
Tattoo Tourism Market
With tattoos reaching mainstream status, hotel groups are offering tattoo happy hours, local artist packages and educational inking sessions.
Tattoos
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Travel & Hospitality
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Body Art
Markets
Social Wellness Market
Health is becoming social, and social life is getting healthier. As digital fatigue proliferates, a new care culture is emerging, grounded in inten...
Health & Wellness
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Society
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Sports & Leisure
Markets
Halal Food Futures
A growing Muslim population, fast-expanding retail ranges and interest in ethical food alternatives are driving growth and innovation in the halal ...
Food & Drink
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Retail
:
Travel & Hospitality
Big Ideas
FT Business of Luxury 2025: The New Shape of Global Luxury
Luxury is evolving through post-purchase care, storytelling in resale and digital product passports, all in service of building deeper connections ...
Luxury
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Retail
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Fashion
Markets
Public Transport Futures
A new era of public transport is taking shape. From AI-powered networks to free travel trials and zero-emission fleets, the future of mobility is s...
Transport
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Public Transport
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Travel
Markets
Urban Transport Futures
Self-driving taxis, MaaS platforms and electric aircrafts are reshaping urban mobility, promising passengers seamless, efficient and AI-optimised t...
Mobility
:
Transport
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Urban Spaces
Big Ideas
Brand Innovation Debrief: Hyrox
Move over Pilates princesses, Hyrox athletes are the new consumer group every business should have on their radar. These fitness-fanatics are disru...
Health & Wellness
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Hyrox
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Sports & Leisure
Big Ideas
World Retail Congress 2025: Trust as the Ultimate Currency
As the retail industry navigates economic uncertainty and cultural transformation, trust, technology and adaptability transpire as key drivers of s...
Retail
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Global Event
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Luxury
Big Ideas
Branding in the Age of Elasticity
As the US enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.
Branding
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Advertising
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Design
Big Ideas
Time as Luxury: Walpole British Luxury Summit 2025
In an era when time is the ultimate luxury, brands are rethinking what it means to feel, create and care in more human-centric ways. LS:N Global un...
Luxury
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Health & Wellness
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Hospitality
Big Ideas
Arabian Travel Market 2025: Five Trends to Watch
Global travel preferences are undergoing a major transformation. From the UAE’s rise as a next-generation entertainment hub to offering more inclus...
Tourism
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Travel & Hospitality
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Entertainment
Markets
Premium Desserts
Not just for after dinner, desserts and sweet treats are becoming cultural markers that are reshaping rituals, redefining indulgence and influencin...
Dessert
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Food & Drink
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Hospitality
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