Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Markets

Social Wellness Market

Health is becoming social, and social life is getting healthier. As digital fatigue proliferates, a new care culture is emerging, grounded in inten...

Health & Wellness : Society : Sports & Leisure

Markets

Halal Food Futures

A growing Muslim population, fast-expanding retail ranges and interest in ethical food alternatives are driving growth and innovation in the halal ...

Food & Drink : Retail : Travel & Hospitality

Big Ideas

FT Business of Luxury 2025: The New Shape of Global Luxury

Luxury is evolving through post-purchase care, storytelling in resale and digital product passports, all in service of building deeper connections ...

Luxury : Retail : Fashion

Markets

Public Transport Futures

A new era of public transport is taking shape. From AI-powered networks to free travel trials and zero-emission fleets, the future of mobility is s...

Transport : Public Transport : Travel

Markets

Urban Transport Futures

Self-driving taxis, MaaS platforms and electric aircrafts are reshaping urban mobility, promising passengers seamless, efficient and AI-optimised t...

Mobility : Transport : Urban Spaces

Big Ideas

Brand Innovation Debrief: Hyrox

Move over Pilates princesses, Hyrox athletes are the new consumer group every business should have on their radar. These fitness-fanatics are disru...

Health & Wellness : Hyrox : Sports & Leisure

Big Ideas

World Retail Congress 2025: Trust as the Ultimate Currency

As the retail industry navigates economic uncertainty and cultural transformation, trust, technology and adaptability transpire as key drivers of s...

Retail : Global Event : Luxury

Big Ideas

Branding in the Age of Elasticity

As the US enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root. 

Branding : Advertising : Design

Big Ideas

Time as Luxury: Walpole British Luxury Summit 2025

In an era when time is the ultimate luxury, brands are rethinking what it means to feel, create and care in more human-centric ways. LS:N Global un...

Luxury : Health & Wellness : Hospitality

Big Ideas

Arabian Travel Market 2025: Five Trends to Watch

Global travel preferences are undergoing a major transformation. From the UAE’s rise as a next-generation entertainment hub to offering more inclus...

Tourism : Travel & Hospitality : Entertainment

Markets

Premium Desserts

Not just for after dinner, desserts and sweet treats are becoming cultural markers that are reshaping rituals, redefining indulgence and influencin...

Dessert : Food & Drink : Hospitality

Communities

New Codes of Value: Future:Poll

Published as part of our Communities report, The Value Vanguard, our latest Future:Poll research reveals how shifting consumer priorities around qu...

Communities : Value : Finance

Communities

The Value Vanguard

Meet the consumers redefining value through imperfect sustainability, emotional spending and radical pragmatism, offering brands a glimpse into the...

Value : Finance : Society

Big Ideas

Brand Innovation Debrief: Aman

Aman stands at the pinnacle of ultra-luxury, marrying other-worldly natural beauty, bespoke hospitality and unrivalled rare experiences perfe...

Luxury : Travel : Hospitality

Markets

AI Fragrance Market

AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...

Beauty : Technology : Retail

Markets

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Youth : Technology : Gen Z

Big Ideas

Milan Design Week 2025: Transformative Touchpoints

Grand marketing statements, conversational installations and archival classics took centre stage at Milan Design Week 2025.

Design : Exhibition : Technology

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations ...

Travel & Hospitality : Society : Wellness

Markets

Pimp My Ride

The automotive world is revving up the in-car experience by integrating gaming, entertainment and smart technology, transforming how passengers eng...

Technology : Automotive : Design

Big Ideas

SXSW 2025: Designing AI With Intent

At SXSW 2025, the focus was on AI designed with intention and empathy rather than defaulted into systems shaped by control and efficiency.

SXSW 2025 : AI : Intentional AI