Behaviours

Everything you need to face your future consumer with confidence, including the latest market reports, ethnographic research and expert interviews.

Ageless Activists
Baby Boomer women are creating a new lexicon around ageing that is focused on positivity.

Beyond the hijab
Fashion brands are winning over modern Muslim customers with new iterations of modest clothing.

Space-age apparel
Michael Markesbery on how material innovation and NASA technology are merging to create boundary-pushing clothing.
Meet the Generation Z anti-tourists changing travel Big Ideas

Meet the Generation Z anti-tourists changing travel:

Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin, explains why brands must shape a new...
Youth : Travel : Hospitality
Mainstream media must be more inclusive of asexual people Opinion

Mainstream media must be more inclusive of asexual people:

At a time of greater inclusivity, asexual people remain invisible within Western culture, argues Michael...
Media : Identity : Entertainment
Rob Wood on why music is essential to brand experiences Big Ideas

Rob Wood on why music is essential to brand experiences:

The creative director of Music Concierge explains how, by creating distinct audio identities for brands and...
Retail : Leisure : Hospitality
Hair Removal Market Markets

Hair Removal Market:

The conversation on hair removal is changing, from the aesthetics of men’s shaving to the way people achieve...
Beauty : Wellness : Design
Key luxury themes from Walpole Summit 2019 Big Ideas

Key luxury themes from Walpole Summit 2019:

From the political influences shaping luxury to China’s unstoppable rise and the opportunities in overlooked...
Luxury : Retail : Youth
Why SPF alone will no longer cut it Big Ideas

Why SPF alone will no longer cut it:

SPF product sales are rising, but so are cases of skin cancer. Sylvie Giret, founder of Skinergies, explains...
Beauty : Skinergies : SPF
African E-commerce Market Markets

African E-commerce Market:

Increased internet access and a booming youth population are driving the continent’s unique and burgeoning...
E-Commerce : Africa : Retail
Why have luxurians become Doomsday fanatics? Opinion

Why have luxurians become Doomsday fanatics?:

The rich are spending billions of dollars preparing for disaster. Why aren’t they using their wealth to make...
Luxury : Hospitality : Far Futures
Are head office staff the new retail influencers? Big Ideas

Are head office staff the new retail influencers?:

To help build consumer trust and product authenticity, brands are starting to focus more on insider...
Retail : Fashion : Social Media
Is retailtainment the future of e-commerce? Big Ideas

Is retailtainment the future of e-commerce?:

NTWRK is shaking up retail with its pop culture-powered video commerce app. Its CEO, Aaron Levant, discusses...
Retail : E-commerce : Media
Should coffee chains ask teens for ID? Opinion

Should coffee chains ask teens for ID?:

With a major UK brand refusing to serve coffee to some teens, could the high street welcome a...
Drinks : Youth : Leisure
How micro-learning will transform workplaces Big Ideas

How micro-learning will transform workplaces:

Jacob Waern, founder and CEO of EduMe, on how the new generation of micro-learning platforms will evolve to...
Technology : Workplace : Microlearning
The State of Luxury: Russia Markets

The State of Luxury: Russia:

Post-recession Russia’s luxury market is showing signs of recovery, bolstered by a boom in East Asian...
Luxury : Fashion : Retail
Should brands be allowed to commodify space? Big Ideas

Should brands be allowed to commodify space?:

Vlad Sitnikov, project leader of StartRocket, discusses its controversial plans to fill the sky with...
Scenario : Advertising : Far Futures
How EQ is transforming Crowne Plaza’s services Big Ideas

How EQ is transforming Crowne Plaza’s services:

Natalia Perez, brand director at Crowne Plaza, discusses the company’s quest to boost colleagues’ emotional...
Hospitality : Luxury : Emotional Intelligence
Should we be sceptical about superfoods? Big Ideas

Should we be sceptical about superfoods?:

Author and professor of nutrition Marion Nestle sheds light on the manipulative marketing techniques that...
Food : Marketing : Health
Four key themes from CES 2019 Big Ideas

Four key themes from CES 2019:

Key talking points from this year’s Consumer Electronics Show in Las Vegas included the next generation of...
CES 2019 : Technology : Artificial Intelligence
Can precision medicine be transformed into an everyday pursuit? Big Ideas

Can precision medicine be transformed into an everyday pursuit?:

Roy Smythe, the former CEO for Health Informatics at Philips, on why AI and crowdsourcing data tools are...
Wellness : Healthcare : AI
Immigrant populations will drive the future of tech Big Ideas

Immigrant populations will drive the future of tech:

Anne Kjaer Riechert, co-founder of the ReDI School of Digital Integration, on rethinking the narrative...
Technology : Digital : Integration
LGBT+ Travel Market Markets

LGBT+ Travel Market:

With the growing acceptance of the LGBT+ community around the world, travel and hospitality brands are...
Travel : Hospitality : LGBT
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