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Insight

Everything you need to face your future consumer with confidence, including the latest market reports, ethnographic research and expert interviews.

 

Behaviours
 

Markets
 

Shows
 

Tribes
 

Opinion

The latest industry news that signals a change in consumer behaviour and brand strategy

Italy offers historic sites to brands for renovation Behaviours

Italy offers historic sites to brands for renovation:

Italy – The Cammini e Percorsi (Paths and Tracks) programme will donate disused castles and villas to brands...
Travel : Retail : Hospitality
Use of chemicals is a key concern for nailcare consumers Behaviours

Use of chemicals is a key concern for nailcare consumers:

UK – Natural ingredients and UV protection are on the rise, according to Mintel.

Beauty : Wellness : Retail
OpenAI teaches robots tasks in virtual reality Behaviours

OpenAI teaches robots tasks in virtual reality:

San Francisco – Researchers are pioneering one-shot imitation learning at the Elon Musk-backed foundation.
Technology : Digital : Design
Photo-verification start-up provides peace of mind Behaviours

Photo-verification start-up provides peace of mind:

US – Some 93% of Americans suspect images they view online have been edited, according to a survey...
Digital : Technology : Media
Digital video consumption is on the rise Behaviours

Digital video consumption is on the rise:

Global – Several new studies show how digital video and live streaming are gaining in popularity with consumers.
Digital : Technology : Media
Disney unites its media brands in one big network Behaviours

Disney unites its media brands in one big network:

Global – The entertainment brand aims to help advertisers engage with its audiences.

Media : Branding : Entertainment
Trump fuels change in Hispanic spending Behaviours

Trump fuels change in Hispanic spending:

US ­– The presidential stance on immigration has led to a reluctance to spend among Hispanic consumers.
Finance : Retail : Food
New project combines essence of wine and tea Behaviours

New project combines essence of wine and tea:

Georgia – The project, Wine Tea, was recently named the winner of the state programme Startup Georgia.

Drink : Wellness : Food
What if ADHD was recategorised as a skill set? Behaviours

What if ADHD was recategorised as a skill set?:

Global – Yahoo has announced the creation of its Neurodiversity Employee Resource Group (ERG).
Culture : Branding : Media
Hero connects online shoppers to experts on the shop floor Behaviours

Hero connects online shoppers to experts on the shop floor:

London – Showroom staff at Made are using the system to assist online shoppers in real time.
Retail : Digital : Technology
Amazon constructs a permanent homeless shelter Behaviours

Amazon constructs a permanent homeless shelter:

Seattle – The e-commerce giant is demonstrating its commitment to philanthropic endeavours.
Culture : Architecture : Digital
Subscription emails are thriving Behaviours

Subscription emails are thriving:

Global – Contrary to popular belief, consumers are actively engaging with subscription emails from brands,...
Advertising : Digital : Media
Artificial Intelligence bots are to confront video game bullies Behaviours

Artificial Intelligence bots are to confront video game bullies:

Global – Spirit AI has developed virtual entities that confront troublemakers in real time during gameplay.
Digital : Technology : Gaming
Google launches a jobs search engine Behaviours

Google launches a jobs search engine:

San Francisco – Machine learning and artificial intelligence will be at the forefront of the new initiative.
Technology : Design : Digital
Voice-activated devices boost radio listening Behaviours

Voice-activated devices boost radio listening:

UK – A report from Radiocentre shows this is also re-energising audio advertising.
Media : Advertising : Technology
The Just Design certificate recognises ethical architecture firms Behaviours

The Just Design certificate recognises ethical architecture firms:

US – The initiative endorses firms that provide good working conditions, treat staff with respect and...
Architecture : Design : Finance
Programmable credit card Root aims to transform the financial technology sector Behaviours

Programmable credit card Root aims to transform the financial technology sector:

South Africa – The card enables developers to fully customise their bank account.
Finance : Digital : Technology
MIT explores the future of manufacturing through machine learning Behaviours

MIT explores the future of manufacturing through machine learning:

US – Researchers from the university have created a system that enables robots to learn from each other with...
Technology : Design : Auto
New study highlights the negative aspects of fast fashion Behaviours

New study highlights the negative aspects of fast fashion:

Hamburg – The research, released by Greenpeace, says that we are caught in a ‘global virus of...
Fashion : Retail : Digital
Affluent consumers in developing nations are positive about the future Behaviours

Affluent consumers in developing nations are positive about the future:

Global – Affluent consumers in developing countries are more optimistic than those in developed nations,...
Finance : Luxury : Culture
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