Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Markets
Gen Z Wellness Rebellion
Cigarettes, cocktails and control: Gen Z are rebelling against MAHA (Make America Healthy Again) rhetoric, self-optimisation and the wellness manda...
Food & Drink
:
Youth
:
Travel & Hospitality
Markets
Collaboration Culture
Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating with audiences, creators and peers to shap...
Fashion
:
Sports & Leisure
:
Beauty
Big Ideas
MAD//Fest 2025: The Formula for Fixing Boring Brands
At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to explore how businesses can be less boring an...
Advertising
:
Marketing
:
Global Events
Big Ideas
Cannes Lions 2025: Branding in the Trust Recession
As public trust in institutions plummets, brands are stepping up with bold action, scientific rigour and substance.
Global Events
:
Branding
:
Pop Culture & Media
Markets
Chronodiets
In a world that runs against our natural rhythms, a new movement in nutrition is synchronising meals and supplements with our biological clocks.
Health & Wellness
:
Food
:
Drink
Markets
Bougie Basics
Household activities and hygiene routines are being transformed into moments of everyday opulence driven by self-care rituals and social hangouts i...
Beauty
:
Luxury
:
Design
Big Ideas
Cannes Lions 2025: The Unhinged Humour Opportunity
Can brands use humour to heal a world in permacrisis? According to the biggest names at Cannes Lions 2025, they can, but only if they fully commit ...
Advertising
:
Technology
:
Pop Culture & Media
Big Ideas
Viva Tech 2025: Five Sustainable Fashion Start-ups
From algorithmic upcycling to traceability tools, LS:N Global spotlights five fashion tech start-ups reshaping the future of sustainable production.
Fashion
:
Technology
:
Sustainability
Big Ideas
SXSW London 2025: Gaming and Brand Strategy
From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best insights on gaming from the inaugural e...
Technology
:
Pop Culture & Media
:
Youth
Markets
Next-gen Spirits Market
While established markets face headwinds, growth opportunities in the global spirits sector are emerging through the booming no-alcohol movement, I...
Food & Drink
:
Alcohol
:
Spirits
Big Ideas
Viva Technology 2025: Decoding a Decisive Moment for Tech
At VivaTech 2025, AI took centre stage – but conversations about climate, care and connection revealed where the future of tech must lead: human-fi...
Technology
:
Artificial Intelligence
:
Retail
Big Ideas
Localise to Survive
The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...
Retail
:
Sustainability
:
Luxury
Big Ideas
Future Days 2025: Designing Inclusive Futures
From nature-driven governance models to decolonised AI models, Lisbon’s Future Days mapped out radical responses to an increasingly unpredictable w...
Design
:
Sustainability
:
Future Spaces
Big Ideas
SXSW London 2025: The Pursuit of AI Optimism
From AI co-workers to optimising brands for LLM attention, LS:N Global unpacks the best insights on artificial intelligence from the inaugural edit...
Technology
:
Global Events
:
AI
Markets
Tattoo Tourism Market
With tattoos reaching mainstream status, hotel groups are offering tattoo happy hours, local artist packages and educational inking sessions.
Tattoos
:
Travel & Hospitality
:
Body Art
Markets
Social Wellness Market
Health is becoming social, and social life is getting healthier. As digital fatigue proliferates, a new care culture is emerging, grounded in inten...
Health & Wellness
:
Society
:
Sports & Leisure
Markets
Halal Food Futures
A growing Muslim population, fast-expanding retail ranges and interest in ethical food alternatives are driving growth and innovation in the halal ...
Food & Drink
:
Retail
:
Travel & Hospitality
Big Ideas
FT Business of Luxury 2025: The New Shape of Global Luxury
Luxury is evolving through post-purchase care, storytelling in resale and digital product passports, all in service of building deeper connections ...
Luxury
:
Retail
:
Fashion
Markets
Public Transport Futures
A new era of public transport is taking shape. From AI-powered networks to free travel trials and zero-emission fleets, the future of mobility is s...
Transport
:
Public Transport
:
Travel
Markets
Urban Transport Futures
Self-driving taxis, MaaS platforms and electric aircrafts are reshaping urban mobility, promising passengers seamless, efficient and AI-optimised t...
Mobility
:
Transport
:
Urban Spaces
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/125616/m114-24-fa1-gg-of-screen-grabs-1-0094-wb.jpg)
:strip_exif():strip_icc()/filestorage/images/125692/im8-davidbeckham-03.png)
:strip_exif():strip_icc()/filestorage/images/125394/img-6529.JPG)
:strip_exif():strip_icc()/filestorage/images/126471/pexels-marlonretratos-2915216.jpg)
:strip_exif():strip_icc()/filestorage/images/125304/19-oura-ring-lifestyle.png)
:strip_exif():strip_icc()/filestorage/images/127145/4-1.jpg)
:strip_exif():strip_icc()/filestorage/images/127299/dazed-maxx-shot-8-feb-3-2025.jpg)
:strip_exif():strip_icc()/filestorage/images/127263/54537234919-d4ea18a3bb-k.jpg)
:strip_exif():strip_icc()/filestorage/images/127254/sas-1703.jpg)
:strip_exif():strip_icc()/filestorage/images/127203/13-oura-ring-lifestyle.jpg)
:strip_exif():strip_icc()/filestorage/images/126003/8-saintly-device-dispenser-hero.jpg)
:strip_exif():strip_icc()/filestorage/images/127118/3x-7966.jpg)
:strip_exif():strip_icc()/filestorage/images/127043/thefuturelaboratory-httpss-mj-run-cumkffitmy-httpss-mj-run62-h9-64c2087c-dfe3-4e21-9ff8-72498ccf3008.png)
:strip_exif():strip_icc()/filestorage/images/127004/rv-6493-227ev7k3-20250605041308.jpeg)
:strip_exif():strip_icc()/filestorage/images/127057/thefuturelaboratory-httpss-mj-rung3dpl1zpekw-whisky-glass-with-515635a3-bec7-4d3b-a5c8-9e13dbe72799.png)
:strip_exif():strip_icc()/filestorage/images/127034/video-thumbnail-template.png)
:strip_exif():strip_icc()/filestorage/images/127050/sustainability-rebranded-localise-to-survive-800x450.gif)
:strip_exif():strip_icc()/filestorage/images/126919/dsc02712.jpg)
:strip_exif():strip_icc()/filestorage/images/126947/ant-2315-js3gew1c-20250604042951.jpeg)
:strip_exif():strip_icc()/filestorage/images/126938/ee-002.jpeg)
:strip_exif():strip_icc()/filestorage/images/126970/daybreaker-nyc-2025-05-21-sashabianca-0376.png)
:strip_exif():strip_icc()/filestorage/images/126700/dsc07161.jpg)
:strip_exif():strip_icc()/filestorage/images/126855/54535729045-d64af59f2a-o.jpg)
:strip_exif():strip_icc()/filestorage/images/124920/13-zha-kafd-metro-station-hufton-crow.jpg)
:strip_exif():strip_icc()/filestorage/images/126683/ymo2065.jpg)