Behaviours

Everything you need to face your future consumer with confidence, including the latest market reports, ethnographic research and expert interviews.

Has the craft beer market gone sour?
Innovators are looking to new flavour profiles and territories to power growth.

Stimulating streaming
Alternative entertainment platforms are appearing online, rooted in anti-establishment ideals.

When is chocolate not chocolate?
We spoke to founder Stephanie Seege about how she is challenging EU food labelling laws.
How fashion is giving female inmates a future Big Ideas

How fashion is giving female inmates a future:

Fashion brand Carcel works with female prisoners to produce premium clothing. Founder Veronica D’Souza...
Fashion : Female Futures : Carcel
Do smart cities have an accessibility problem? Opinion

Do smart cities have an accessibility problem?:

Those with designs on the future metropolis rarely consider the perspective of disabled consumers.

Smart Cities : Retail : Architecture
Smart tech that helps you train like a pro
Video
Big Ideas

Smart tech that helps you train like a pro:

From smart sports apparel to AI fitness instructors, the next generation of smart tools is emerging to help...
Health : Wellness : Technology
Is this digital mind gym the future of wellbeing? Big Ideas

Is this digital mind gym the future of wellbeing?:

Poppy Jamie, founder of mental wellbeing app Happy Not Perfect, discusses how a combination of neuroscience...
Mental Health : Mental Wellbeing : Apps
Chinese Fitness Market Markets

Chinese Fitness Market :

Fuelled by a growing interest in healthy living among China’s middle classes, the country’s health, wellness...
Wellness : Health : Fitness
A modelling agency that champions people with disabilities Big Ideas

A modelling agency that champions people with disabilities :

Laura Johnson and Zoe Proctor, co-founders of Zebedee Management, on their mission to increase the...
Fashion : Retail : Inclusivity
The notion of luxury has become meaningless Opinion

The notion of luxury has become meaningless:

The very concept of luxury is losing its rarity and desirability due to overuse by ordinary brands and...
Luxury : Campaigns : Luxury Campaigns
Why peer-to-peer lending is the future of interiors Big Ideas

Why peer-to-peer lending is the future of interiors:

Harth co-founder Ed Padmore explains how the furniture sharing platform will benefit both designers and owners.

Hospitality : Retail : Furniture
It’s time to design packaging for everyone Opinion

It’s time to design packaging for everyone:

By differentiating between consumers with different mobility needs, retailers are re-enforcing separation,...
Packaging : Inclusive : Retail
Money Market: Millennials
Video
Markets

Money Market: Millennials:

While Millennials are anxious to ensure their future financial stability, fear of missing out (FOMO)...
FinTech : Millennials : Youth
Why creative campaigns will win women’s luxury spend Opinion

Why creative campaigns will win women’s luxury spend:

When it comes to the allure of luxury, self-purchasing females are being drawn in through video marketing,...
Luxury Retail : Advertising : Campaigns
Could transhumanism be available on the NHS? Big Ideas

Could transhumanism be available on the NHS?:

Steve Fuller, a sociologist and author of Humanity 2.0, discusses society’s aversion to taking biological...
Far Futures : Technology : Health
The State of Luxury: UK
Video
Markets

The State of Luxury: UK:

Brexit has left the UK luxury sector divided – but can a Millennial state of mind redress the balance...
Luxury : Brexit : Tourism
How The Restory is making luxury repairs an essential retail service Big Ideas

How The Restory is making luxury repairs an essential retail service:

Vanessa Jacobs, founder of the accessories restoration company, on the growing demand for luxury goods...
Luxury : Fashion : Retail
What does Facebook’s music licensing mean for brands? Opinion

What does Facebook’s music licensing mean for brands?:

UK music lawyer Alex Brammer says brands must tread carefully when it comes to using music in their social...
Music : Branding : Facebook
Should cities commoditise their fashion culture? Opinion

Should cities commoditise their fashion culture?:

Local governments must work with citizens to create positive, future-facing visions of cities that work for...
Fashion : Branded Cities : Communities
The dangers of tech brands usurping government Big Ideas

The dangers of tech brands usurping government:

Lucie Greene, the worldwide director of the Innovation Group at J Walter Thompson, outlines the consequences...
Technology : Retail : Mobility
Future Trust Marks
Video
Big Ideas

Future Trust Marks:

From space-mined minerals to income-adjusted goods and branded cities, the labels that will help consumers...
Retail : Artificial Intelligence : Food And Drink
What’s wrong with toxic masculinity? Opinion

What’s wrong with toxic masculinity?:

Sociologist Michael Kimmel says it’s time for father figures to help young men find their inner voice, so...
New Masculinity : Boyhood : Manhood
The rise of young female health-preneurs Big Ideas

The rise of young female health-preneurs:

These young feminists are empowering the next generation of girls with practical tools that improve their...
Youth : Health : Wellness
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