Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Singapore

Behaviours

Gen Z in Singapore

Singaporean Gen Z are facing burnout, driven by economic pressures and climate change anxiety, but beware of their national pride and willingness t...
Singapore : Emerging Youth : Gen Z
Imbibe Live 2024: Five Drink Brands to Watch

Big Ideas

Imbibe Live 2024: Five Drink Brands to Watch

Functional flavours, alcohol-free mixology and redefined wine took centre stage at Imbibe Live 2024 (1–2 July), the UK’s leading drinks trade show.
Drink : Imbibe Live 2024 : Food And Drink Futures
Singapore: The Gateway to Asia-Pacific

Big Ideas

Singapore: The Gateway to Asia-Pacific

While Singapore may be small, it can pack a huge punch for brands looking to expand in the Asia-Pacific region
Singapore : APAC Luxury : Retail
Gen Z in Australia

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...
Australia : Gen Z : Loneliness
Brand Innovation Debrief: Walmart

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...
Walmart : Retail Strategy : Gen Z
Modern Burglary

Big Ideas

Modern Burglary

The cost of living crisis, surging inflation rates and a hacker mindset are turning theft into the next big retail turmoil.
Data Security : Retail Crime : Security
Cruise Retail’s Mega-Opportunity

Markets

Cruise Retail’s Mega-Opportunity

Cruise retail is growing in line with the latest class of mega-ships. Brands are now exploring more seamless experiences for guests where culture a...
Retail : Travel : Hospitality
Cannes Lions 2024: Three Key Conversations

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...
Cannes Lions : Creativity : Community
Cosmoprof Bangkok 2024: Eight Key Takeaways

Big Ideas

Cosmoprof Bangkok 2024: Eight Key Takeaways

Cosmoprof CBE ASEAN 2024 (13-15 June) highlighted the tremendous growth potential of the region’s beauty market and its potential for leading produ...
Beauty : Asia : Cosmoprof
Brand Innovation Debrief:  Alo Yoga

Big Ideas

Brand Innovation Debrief:  Alo Yoga

Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand, using aspirational luxury, the rise of sporty lifestyles a...
Fashion : Sports & Leisure : Retail
Redefining Travel Loyalty

Markets

Redefining Travel Loyalty

Airlines and hotels are shifting their loyalty strategies, embracing flexibility, personalisation and gamification to stay relevant to next-generat...
Travel : Loyalty : Airlines
Teens, Tech and Tapping Out

Markets

Teens, Tech and Tapping Out

The unprecedented teen mental health crisis, coupled with the toxic and addictive nature of social media, may be inspiring a grassroots movement of...
Technology : Identities : Youth
Is Cocoa Past Its Sell-By Date?

Markets

Is Cocoa Past Its Sell-By Date?

Cocoa-free chocolate brands are in the spotlight as soaring cocoa prices and shortages lead to mounting challenges for the mainstream industry. 
Chocolate : Cocoa : Chocolate Market 
TFWA Asia Pacific 2024: Ritualising Beauty Retail

Big Ideas

TFWA Asia Pacific 2024: Ritualising Beauty Retail

As the biggest driver for global travel retail sales, the Asia-Pacific region dictates how skincare and fragrance brands behave in the rest of the ...
Beauty : Retail : Travel
Brand Innovation Debrief: Ssense

Big Ideas

Brand Innovation Debrief: Ssense

Amid a challenging landscape for multi-brand luxury e-tailers, Ssense is playing its cards right by seamlessly merging new talents, legacy brands, ...
Fashion : Media : Luxury
Global Fashion Summit 2024: Fashion’s Tipping Point?

Big Ideas

Global Fashion Summit 2024: Fashion’s Tipping Point?

Despite 15 years of discussions on sustainability since the Global Fashion Summit’s inception in 2009, the event deplored the lack of real progress...
Fashion : Sustainability : Global Fashion Summit
VivaTech 2024: Accessibility, Climate Tech and AI in Healthcare

Big Ideas

VivaTech 2024: Accessibility, Climate Tech and AI in Healthcare

AI took centre stage once again at the ever-growing Parisian start-up and tech summit VivaTech with ground-breaking advances in climate, health and...
Technology : Artificial Intelligence : VivaTech
Crafting Singapore’s Well-Nation

Big Ideas

Crafting Singapore’s Well-Nation

Singapore is emerging as the epicentre of health in Southeast Asia, with an ever-evolving proactive strategy ensuring its citizens are living longe...
Singapore : Wellness : Longevity
Five Brands Shaping the Future of Voice-Activated AI Wearables

Big Ideas

Five Brands Shaping the Future of Voice-Activated AI Wearables

Meet the innovators harnessing voice-activated AI to seamlessly integrate wearable tech into our everyday lives
AI : Technology : Wearable
TFWA Asia-Pacific 2024: Distillation Stories

Big Ideas

TFWA Asia-Pacific 2024: Distillation Stories

From Glenfiddich and Jack Daniel’s to House of Suntory, spirits brands are shifting focus to engage emerging market travellers with interactive ret...
Travel Retail : APAC : Alcohol
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