Behaviours

Everything you need to face your future consumer with confidence, including the latest market reports, ethnographic research and expert interviews.

The importance of community
The founder of at-home hairstyling service Yeluchi addresses the politics of black hair.

Should we stop drinking?
Jim Meehan discusses the moral responsibilities of the bartender.

Meet Nigeria's optimistic youth
Young Nigerians are reclaiming a sense of national pride.
Christina Agapakis on the beauty to be found in biotech design Big Ideas

Christina Agapakis on the beauty to be found in biotech design:

Ginkgo Bioworks’ creative director explains how bacteria can be genetically engineered to create sustainable...
Fashion : Biotechnology : Product Design
Why kombucha is more than just a functional drink Behaviours

Why kombucha is more than just a functional drink:

Adam Elabd, co-founder of Yesfolk Tonics, discusses repositioning kombucha as a craft beverage and the...
Food And Drink : Hospitality : Health And Wellness
Yes, gaming can be good for mental health Opinion

Yes, gaming can be good for mental health:

The World Health Organization has officially recognised gaming as an addictive disorder, but it fails to...
Gaming : Mental Health : Mental Wellbeing
Wearables of the future could be made of biosmart materials
Video
Big Ideas

Wearables of the future could be made of biosmart materials:

Puma’s global director of innovation Charles Johnson on the brand’s recent collaboration with MIT Design Lab...
Puma : Wellbeing : Biodesign
Can a smart bracelet combat sexual assault on campus? Opinion

Can a smart bracelet combat sexual assault on campus?:

Buzz is a new device that alerts the wearer the more they drink. But does it demonstrate greater social...
Relationships : Sexual Health : Wearables
Could fare-free public transport reduce cities’ pollution? Opinion

Could fare-free public transport reduce cities’ pollution? :

To combat toxic air, local and national governments are exploring ways to encourage citizens to leave their...
Pollution : Smog LIfe : Cities
Joao Reginatto on how blockchain will shape the global economy Big Ideas

Joao Reginatto on how blockchain will shape the global economy:

Joao Reginatto, European director of product and operations at cryptofinance company Circle, explains how...
Finance : Cryptocurrency : Blockchain
Is the future of corner shops socially conscious retail? Big Ideas

Is the future of corner shops socially conscious retail?:

Rachel Krupa, founder of The Goods Mart, on curating a new type of socially conscious convenience store that...
Convenience : Retail : Community
What’s next for fermented food and drink? Big Ideas

What’s next for fermented food and drink?:

With consumer interest in fermented food and drink growing exponentially, we identify five new product...
Food And Drink : Hospitality : Health And Wellness
How can supermarkets cut down on plastic waste? Big Ideas

How can supermarkets cut down on plastic waste?:

The strategies food and drink retailers can use to reduce their reliance on the material.
Retail : Food And Drink : Packaging
Inspiration per square foot Big Ideas

Inspiration per square foot:

The success of bricks-and-mortar retail is no longer determined by sales per square foot but the benefits of...
Storefront Salvation : Retail
Why brands must demystify children’s meal times Opinion

Why brands must demystify children’s meal times:

Beth Bentley, global vice-president of strategy at Virtue Worldwide, on why brands play a crucial role in...
Food : Parenting : Baby Food
These brands are future-proofing dadvertising
Video
Big Ideas

These brands are future-proofing dadvertising:

With the Advertising Standards Authority’s new guidelines on gender stereotyping coming into play,...
Dadvertising : Advertising : New Masculinity
The campaigns debunking male marketing myths
Video
Big Ideas

The campaigns debunking male marketing myths:

Brands are defying stereotypes by demonstrating a more intimate approach to modern...
New Masculinity : Advertising : Fashion
Fernando Desouches breaks down the new macho Big Ideas

Fernando Desouches breaks down the new macho:

Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help...
Branding : Marketing : New Masculinity
Can technology save the bank as we know it? Opinion

Can technology save the bank as we know it?:

Consumers’ on-the-go lifestyles have driven demand for convenience in all aspects of daily life, but as...
Finance : China : Banking
Why it’s time for luxury fragrance to slow down Big Ideas

Why it’s time for luxury fragrance to slow down:

Joshua Woods, founder of online fragrance platform The Olfactive, on why a more immersive, personal approach...
Luxury : Beauty : Retail
Hirotaka Tako on how home technology can enrich our everyday experiences Big Ideas

Hirotaka Tako on how home technology can enrich our everyday experiences:

Sony’s chief art director imagines the future of smart products and explains the vision presented at the...
Design : Product Design : Interiors
How AI inspectors could safeguard consumer expectations Big Ideas

How AI inspectors could safeguard consumer expectations:

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural...
Customer Experience : Far Futures : Scenario
Luxury Student Market
Video
Markets

Luxury Student Market:

As international students migrate to the world’s wealthiest cities in pursuit of a superior education and...
Luxury : Retail : Youth
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