Gen Z

Gen Z in Singapore

Behaviours

Gen Z in Singapore

Singaporean Gen Z are facing burnout, driven by economic pressures and climate change anxiety, but beware of their national pride and willingness t...

Singapore : Emerging Youth : Gen Z

Safe Hate Spaces

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...

Content Creator : Youth Culture : Dark Humour

Gen Z in Australia

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...

Australia : Gen Z : Loneliness

News

Peroni Nastro Azzurro 0.0% taps F1 driver Charles Leclerc as first brand ambassador

Peroni Nastro Azzurro 0.0% unveiled a new campaign titled ‘0.0% to 100%’, starring F1 driver Charles Leclerc and offering a glimpse of his life off...

Food & Drink : Advertising & Branding : Sports & Leisure

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...

Walmart : Retail Strategy : Gen Z

Stat: US women disillusioned with dating apps

News

Stat: US women disillusioned with dating apps

A new study by Morning Consult released in June 2024 highlights growing dissatisfaction among American women with online dating platforms.

Youth : Pop-culture & Media : Society

Cannes Lions 2024: Three Key Conversations

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...

Cannes Lions : Creativity : Community

Stat: Young Americans are prioritising fun and travel over financial stability this summer

News

Stat: Young Americans are prioritising fun and travel over financial stability this summer

A new study by Credit Karma, conducted by Qualtrics, has revealed that Gen Z and Millennial consumers in the US plan to prioritise travel over fina...

Travel : Youth : Finance

Big Ideas

Brand Innovation Debrief:  Alo Yoga

Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand, using aspirational luxury, the rise of sporty lifestyles a...

Fashion : Sports & Leisure : Retail

Stat: Young investors favour crypto and collectables over stocks and bonds

News

Stat: Young investors favour crypto and collectables over stocks and bonds

High-net-worth (HNW) Gen Z and Millennials in the US are increasingly looking beyond the traditional stock and bonds markets to build their wealth,...

Luxury : Society : Gen Z

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

News

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the ...

Cannes Lions 2024 : Cannes Lions : Advertising

Foresight Friday: Seyi Oduwole, intern

News

Foresight Friday: Seyi Oduwole, intern

This week, intern Seyi Oduwole discusses IT girl initiatives, the ad-hoc accessories beauty trend and Fenty Hair’s entrance into the haircare market.

Society : Pop-culture & Media : Technology

Hong Kong Ballet’s 45th-anniversary transforms ballet for the masses

News

Hong Kong Ballet’s 45th-anniversary transforms ballet for the masses

Hong Kong Ballet is celebrating its 45th anniversary with an innovative campaign by Design Army and Dean Alexander Productions.

Advertising & Branding : Youth : Sport & Leisure

Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

News

Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

Saatchi & Saatchi has unveiled its latest creative initiative Voting is Hot AF, aimed at motivating young people to participate in the upc...

Design : Advertising & Branding : Youth

Strava launches new initiatives to boost female participation in sports

News

Strava launches new initiatives to boost female participation in sports

Strava, a fitness app, is intensifying its efforts to promote female participation in sports through a series of new features.

Running : Womenhood : Sport

Stat: Gen Z employees more likely to bend workplace rules

News

Stat: Gen Z employees more likely to bend workplace rules

A new report by ethics and compliance firm LRN Corporation reveals that Gen Z employees are more inclined to break workplace rules compared to thei...

Workplace : Youth : Gen Z

Stat: Digital ghosts are multiplying in the US

News

Stat: Digital ghosts are multiplying in the US

A May 2024 Socure study highlights that 35% of Gen Z and nearly a third of legal immigrants in the US are ‘digital ghosts’, lacking sufficient fina...

Technology : Data : Globalisation

World Retail Congress 2024: The Value Contradiction

Big Ideas

World Retail Congress 2024: The Value Contradiction

As the cost-of-living crisis continues, the equation between price point, value for money and consumers’ own values and ethics has never been so co...

Retail : Sustainability : Youth

Walmart unveils 3D e-commerce platform for Gen Z shoppers

News

Walmart unveils 3D e-commerce platform for Gen Z shoppers

Walmart has launched a new e-commerce platform, Walmart Realm, featuring digital doubles of selected products available in real-life stores.

Retail : Technology : Gaming

Most US teens engage in video gaming but face mixed experiences

News

Most US teens engage in video gaming but face mixed experiences

A May 2024 survey by the Pew Research Center reveals that 85% of US teenagers play video games, with 41% engaging daily.

Youth : Gaming : Health

Rebranding Nature

Design Directions

Rebranding Nature

To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding.

Design : Sports & Leisure : Sustainability

World Retail Congress 2024: Community Commerce

Big Ideas

World Retail Congress 2024: Community Commerce

From Claire’s to Sporty & Rich, innovative retailers are reshaping the landscape by fostering community engagement, inclusivity and social impact.

Retail : Advertising & Branding : Youth

Photoroom and OkCupid launch AI ex-termination editing tool

News

Photoroom and OkCupid launch AI ex-termination editing tool

AI-powered photo editor Photoroom and dating platform OkCupid have joined forces to launch a new feature called Erase Your Ex.

AI : Youth : Technology

Stat: US Gen Z’s bold early retirement plans clash with realities

News

Stat: US Gen Z’s bold early retirement plans clash with realities

A 2024 YouGov survey has uncovered a stark disparity between the early retirement aspirations of American Gen Z and the sobering realities they may...

Youth : Workplace : Finance

Heineken and Bodega unveil The Boring Phone to encourage offline social connections

News

Heineken and Bodega unveil The Boring Phone to encourage offline social connections

In response to smartphones’ growing dominance and impact on real-life interactions, beer specialist Heineken and Bodega, a conceptual retail space ...

Technology : Youth : Design

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