Sport

Asics subverts weight loss content with body positivity campaign

News

Asics subverts weight loss content with body positivity campaign

Asics has launched a satirical new campaign in response to rising demand for weight loss content on social media.

Health : Advertising : Technology

Louis Vuitton sends football boots down the runway for 2025

News

Louis Vuitton sends football boots down the runway for 2025

Louis Vuitton has found inspiration in the football world for its spring/summer 2025 collection.

Fashion : Football : Louis Vuitton

Strava launches new initiatives to boost female participation in sports

News

Strava launches new initiatives to boost female participation in sports

Strava, a fitness app, is intensifying its efforts to promote female participation in sports through a series of new features.

Running : Womenhood : Sport

Christofle serves humour and elegance at French Open

News

Christofle serves humour and elegance at French Open

French silversmith Christofle is injecting humour into its latest campaign to promote a limited-edition collection in partnership with the French O...

Luxury : Sport : Food & Drink

Stat: Football fandom has finally crossed the Atlantic

News

Stat: Football fandom has finally crossed the Atlantic

Private equity firm The Chernin Group (TCG) has invested £30.2m ($38.5m, €35.5m) in Classic Football Shirts, a British company selling authentic fo...

Sport : Fashion : Retail

Skims launches star-studded campaign to celebrate WNBA partnership

News

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...

Sport : Fashion : Beauty

Equinox launches new luxurious longevity scheme

News

Equinox launches new luxurious longevity scheme

Equinox Fitness has introduced Optimize by Equinox, a personalised longevity programme.

Health : Wellness : Sport

Speedo reclaims its spot in swimwear with new campaign

News

Speedo reclaims its spot in swimwear with new campaign

Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.

Sport : Heritage : Fashion

The Louvre museum celebrates the Olympics by hosting fitness classes

News

The Louvre museum celebrates the Olympics by hosting fitness classes

Run in the Louvre is not your average running club. As Paris prepares to host the Olympics, the museum is hosting fitness experiences.

Sport : Wellness : Spaces

Hyatt partners with Peloton to reward guests for working out

News

Hyatt partners with Peloton to reward guests for working out

Hotel chain Hyatt has partnered with Peloton to introduce the fitness company’s bikes at every one of its properties across the US, Canada, Britain...

Hospitality : Wellness : Sport

Decathlon unveils new branding and campaign

News

Decathlon unveils new branding and campaign

Decathlon, the French sports giant founded in 1976, has undergone a significant brand transformation.

Sports : Design : Wellness

Skiing’s New Frontiers

Big Ideas

Skiing’s New Frontiers

Amid shifting snowfall patterns, the next generation of global ski destinations is emerging in unexpected locations, challenging traditional alpine...

Skiing : Climate Crisis : Travel

Stat: Cost of living crisis hinders physical activity for English adults

News

Stat: Cost of living crisis hinders physical activity for English adults

A January 2024 Sport England report indicates that over 36% of adults in England are struggling to stay active due to the ongoing cost of living cr...

Health : Sports : Cost Of Living

Adidas and Jerry Lorenzo team up to create Fear of God Athletics

News

Adidas and Jerry Lorenzo team up to create Fear of God Athletics

On 3 December 2023, Fear of God Athletics, the collaboration between Fear of God founder Jerry Lorenzo and Adidas that was three years in the makin...

Fashion : Sport : Design

Web Summit Lisbon 2023: AI Futures

Big Ideas

Web Summit Lisbon 2023: AI Futures

As the world’s biggest tech conference, Web Summit Lisbon 2023 had no choice but to dedicate much of its schedule to artificial intelligence – incl...

AI : Technology : Football

Foresight Friday: Olivia Houghton, deputy creative foresight editor

News

Foresight Friday: Olivia Houghton, deputy creative foresight editor

Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. Here, deputy...

Foresight Friday : Culture : Sport

Study reveals football boots are not designed for women

News

Study reveals football boots are not designed for women

The European Club Association (ECA) unveiled a pioneering research project in June 2023 to develop football boots specifically designed for women.

Sport : Football Boot : Football

Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

News

Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

A new study from OnePoll commissioned by Vizrt on Gen Z as sports fans shows that the young generation are engaging with sport content in new ways.

Sports : Sport : Social Media Communities

Riding the Wave of Surfing Futures

Markets

Riding the Wave of Surfing Futures

A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment and apparel.

Travel & Hospitality : Surfing : Sport & Leisure

Sports Rebranded

Micro Trends

Sports Rebranded

Sporting bodies and brands are cementing appeal among Gen Z with rebranding campaigns that celebrate inclusivity and the joy of participation.

Youth : Sports & Leisure : Branding

Gamer Wellness Market

Markets

Gamer Wellness Market

As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical and mental ...

Health & Wellness : Gaming : Sport

A nootropic drink for next-gen sports

News

A nootropic drink for next-gen sports

Local Weather is a nootropic beverage developed by NFL football player Russel Wilson and Web3 entrepreneur AJ Vaynerchuck that aims to expand the c...

Food : Drink : Health And Wellness

Stat: TV shows are fuelling sports fandom

News

Stat: TV shows are fuelling sports fandom

Thanks to Netflix programme Drive to Survive, Formula 1 is attracting more support in the US than ever before.

Media & Entertainment : Society : Sports & Leisure

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