From luxury product drops to new revenue streams and youth activism, discover how gaming and play are becoming tools to reach the masses.

A new generation are viewing the gaming world as a utopian medium to explore and express their social, ethical and political values.
Countering our hyper-emotional online existence, gaming platforms are turning mundane daily activities into a form of escapism.
Travel and hospitality brands are levelling up their services to embrace the thrills, sights and sounds of competitive gaming.

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