Marketing

Safe Hate Spaces

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...

Content Creator : Youth Culture : Dark Humour

News

Toys R Us and Native Foreign use AI to bring the toy brand’s origin story to life

Toys R Us Studios, the global toy brand’s entertainment production arm, has partnered with creative agency Native Foreign to create the first ever ...

Technology : Advertising & Branding : Youth

Cracking the Algorithm Code

Viewpoints

Cracking the Algorithm Code

As the seemingly omnipresent power of global tech giants reaches new levels, a revaluation of individual liberty and agency is underway.  

Algorithms : Big Data : Technology

MAD//Fest 2024 daily recap: Be bold, not beige

News

MAD//Fest 2024 daily recap: Be bold, not beige

East London welcomed more than 12,000 attendees to the annual MAD//Fest on Tuesday 2 July for a jam-packed agenda of talks from brands including To...

Advertising & Branding : MAD Fest : MAD Festival

Cannes Lions 2024: Three Key Conversations

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...

Cannes Lions : Creativity : Community

Bentley Motors launches How do you Bentley? campaign for Gen B

News

Bentley Motors launches How do you Bentley? campaign for Gen B

Bentley Motors has unveiled its new brand campaign How do you Bentley?, developed by luxury custom agency IPG-X.

Luxury : Mobility : Travel

Cannes Lions 2024 daily recap: Reddit’s recipe for authenticity

News

Cannes Lions 2024 daily recap: Reddit’s recipe for authenticity

Cannes Lions, the premier advertising and marketing festival, has returned to Le Palais des Festivals et des Congrès for its 71st edition.

Cannes Lions 2024 : Advertising : Creativity

The Big Meat Up

Micro Trends

The Big Meat Up

Following the popularity of vegetarian, vegan, flexitarian and alternative diets in recent years, US consumers are re-evaluating their relationship...

Food : Meat : Health

Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

News

Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

Saatchi & Saatchi has unveiled its latest creative initiative Voting is Hot AF, aimed at motivating young people to participate in the upc...

Design : Advertising & Branding : Youth

Pulse eCommerce Summit: personalisation in the AI age

News

Pulse eCommerce Summit: personalisation in the AI age

Yesterday marked the third edition of the Pulse eCommerce Summit, an event from London-based e-commerce consultancy Vervaunt.

Retail : Advertising & Branding : Technology

Skims launches star-studded campaign to celebrate WNBA partnership

News

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...

Sport : Fashion : Beauty

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

News

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

In a bid to harmonise the past with the present, McDonald’s Canada has unveiled the Menu Song Remix, a modern take on a classic jingle that has res...

Nostalgia : McDonald's : Food & Drink

Stat: Influencer marketing brings greater ROI than traditional digital ads

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...

Advertising : Content Creator : Influencers

Colgate champions smile diversity with The Beauty of Gaps campaign

News

Colgate champions smile diversity with The Beauty of Gaps campaign

Colgate is challenging beauty standards and celebrating smile diversity with its latest campaign, My Smile is My Superpower.

Gen Z : Colgate : Advertising

Curated Clutter

Micro Trends

Curated Clutter

Culture is experiencing a move from clean to cluttered, but this consumer shift is not just about aesthetics.

Fashion : Pop Culture : Marketing

SXSW 2024 Debrief: A Transformative Era

Big Ideas

SXSW 2024 Debrief: A Transformative Era

Abundant innovation is on the horizon, but individuals face the challenge of adapting to rapid change. As SXSW showcases pioneers eager to advance,...

Technology : Marketing : Media

News

SXSW 2024 daily recap: Brand-building 101 for cultural relevance

With numerous superbrands present at SXSW, discussions revolved around the intricacies and insights of brand establishment, ranging from the identi...

SXSW 2024 : Marketing : Creator Economy

Stat: The marketing industry has an ageism problem

News

Stat: The marketing industry has an ageism problem

Marketing has a youth bias problem. Data from Marketing Week’s 2024 Career and Salary Survey of more than 3,000 UK marketers reveals that 70.2% are...

Workplace : Youth : Marketing

News

Fashion brand Alohas turns bad publicity into viral video

Fashion brand Alohas has cleverly turned what started as a PR mishap into a viral marketing campaign.

Fashion : Marketing : Viral Videos

Web Summit Lisbon 2023: AI Futures

Big Ideas

Web Summit Lisbon 2023: AI Futures

As the world’s biggest tech conference, Web Summit Lisbon 2023 had no choice but to dedicate much of its schedule to artificial intelligence – incl...

AI : Technology : Football

Ikea’s Life is not a Catalogue campaign is keeping it real

News

Ikea’s Life is not a Catalogue campaign is keeping it real

Ikea is showing life without a filter in a brutally honest series of commercials that aim to prove that good design can live outside of staged show...

Advertising : Society : Design

Stat: Nearly half of American adults support TikTok ban

News

Stat: Nearly half of American adults support TikTok ban

According to a recent Reuters/Ipsos survey conducted over two days, some 47% of American adults express at least partial support for banning the Ch...

Media : Entertainment : TikTok

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

News

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.

Generation Alpha : Generation Zalpha : Gen Zalpha

Palace Skateboards joins forces with McDonald’s on cinematic universe

News

Palace Skateboards joins forces with McDonald’s on cinematic universe

British streetwear brand Palace Skateboards has once again shown its flair for unexpected collaborations, teaming up with fast food giant McDonald’...

Food & Drink : Fashion : Mcdonadls

NASA enters streaming space with NASA+

News

NASA enters streaming space with NASA+

NASA has stepped into the entertainment arena with the announcement of its new on-demand streaming service, NASA+.

Space Travel : Media & Entertainment : Space Tourism

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