Gen Zalpha

Stat: Pinterest charts a revival of hosting and tea parties

News

Stat: Pinterest charts a revival of hosting and tea parties

Pinterest predicts a summer of elegant tea parties and dazzling dinner soirées, based on shifts in searches on the image-sharing platform.
Hospitality : Food & Drink : Society
World Retail Congress 2024: Community Commerce

Big Ideas

World Retail Congress 2024: Community Commerce

From Claire’s to Sporty & Rich, innovative retailers are reshaping the landscape by fostering community engagement, inclusivity and social impact.
Retail : Advertising & Branding : Youth
Stat: Gen Z news consumption is mostly through social media video

News

Stat: Gen Z news consumption is mostly through social media video

In a stark shift from traditional news consumption, a January 2024 Morning Consult study in the US reveals that nearly three in five members of Gen...
Youth : Education : Content
The Campaign: Edu-verse

News

The Campaign: Edu-verse

Elf Cosmetics has taken a leap into the metaverse with its inaugural Roblox experience Elf Up!, strategically addressing Gen Z’s entrepreneurial in...
Technology : Gaming : Metaverse
The Trend: Danse Macabre

News

The Trend: Danse Macabre

Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.
Pop Culture : Media : Gen Zalpha
Stat: TikTok ads have a positive impact on consumer trust

News

Stat: TikTok ads have a positive impact on consumer trust

Despite TikTok’s chokehold on younger consumers, many brands remain wary about marketing on the platform. But a recent of poll of TikTok users show...
Social Media : Pop Culture : Retail
Hinge launches One More Hour to warn of Gen Z loneliness

News

Hinge launches One More Hour to warn of Gen Z loneliness

Dating app Hinge is taking a bold step with its new social impact initiative One More Hour, aimed at combatting the growing issue of loneliness amo...
Society : Youth : Technology
Gen Z Activism

Micro Trends

Gen Z Activism

As polarisation deepens in the US, Gen Z are using their voice online, and in office, to create change.
Society : Youth : US
Elf launches educational Roblox experience to nurture Gen Z entrepreneurs

News

Elf launches educational Roblox experience to nurture Gen Z entrepreneurs

Elf Cosmetics has taken a leap into the metaverse with its inaugural Roblox experience Elf Up!, strategically addressing Gen Z’s entrepreneurial in...
Workplace : Youth : Beauty
Kids’ Snack Market

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle.
Youth : Food&Drink : Indulgence
Emerging Youth: China

Behaviours

Emerging Youth: China

Gen Z are the first generation in China’s history to demand work-life balance, access to global culture through the internet and patriotic luxury g...
China : Youth : Gen Zalpha
Modern Marriage

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, su...
Marriage : Sustainability : Youth
Roblox launches virtual career centre for in-game job interviews

News

Roblox launches virtual career centre for in-game job interviews

Roblox, the metaverse game hub, has introduced a virtual company career centre on its platform, allowing prospective job candidates to participate ...
Gaming : Workplace : Employment
Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

News

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.
Generation Alpha : Generation Zalpha : Gen Zalpha
Tim Tam Tummy introduces kombucha for kids

News

Tim Tam Tummy introduces kombucha for kids

Functional beverages are a flourishing market, yet few are geared towards children. Enter Tim Tam Tummy, the first kombucha drink crafted for littl...
Youth : Food & Drink : Gen Alpha
Video Dating Futures

Micro Trends

Video Dating Futures

As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.
Youth : Media & Entertainment : Technology
Four Tween Skincare Brands Prioritising Self-Care

Big Ideas

Four Tween Skincare Brands Prioritising Self-Care

Skincare brands have refocused their attention on Gen Alpha, releasing tween skincare lines that are gentle on skin and educate on building simple ...
Youth : Health & Wellness : Beauty
Beauty brand WYOS inspires self-compassion with streamlined care routines

News

Beauty brand WYOS inspires self-compassion with streamlined care routines

The beauty and skincare landscape can be overwhelming to navigate. As a response, newly launched WYOS has created easy-to-use and convenient skinca...
Health & Wellness : Beauty : Youth
Pliable Playscapes

Design Directions

Pliable Playscapes

Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...
Youth : Branding : Media
Tagg is a social branding app for Gen Z workers

News

Tagg is a social branding app for Gen Z workers

The platform is responding to the online behaviours of Generation Z, offering young people a social media app with in-built career opportunities.
Messaging : Gen Zalpha : Messaging App
The Zalpha Reckoning

Macro Trends

The Zalpha Reckoning

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...
Youth : Media : Technology
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