content

Stat: Influencer marketing brings greater ROI than traditional digital ads

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...

Advertising : Content Creator : Influencers

Stat: Gen Z news consumption is mostly through social media video

News

Stat: Gen Z news consumption is mostly through social media video

In a stark shift from traditional news consumption, a January 2024 Morning Consult study in the US reveals that nearly three in five members of Gen...

Youth : Education : Content

Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

News

Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

A new study from OnePoll commissioned by Vizrt on Gen Z as sports fans shows that the young generation are engaging with sport content in new ways.

Sports : Sport : Social Media Communities

What’s new on LS:N Global in Q3?

News

What’s new on LS:N Global in Q3?

The Future Laboratory continues to offer LS:N Global members new benefits and features to improve the usability of the platform, as well as market-...

Trends : LS:N Global : Content

Stat: Global film and tv content piracy soars after Covid decline

News

Stat: Global film and tv content piracy soars after Covid decline

The use of illegal streaming sites hosting copyrighted film and television content rose by 18% year on year in 2022, according to a new study by Muso.

Media & Entertainment : Technology : Media

Does Escapex herald the future of social media?

Viewpoints

Does Escapex herald the future of social media?

Shamik Talukder, chief business officer at Escapex, on the need to create a platform that puts engagement back at the heart of social interaction.

Technology : Social Media : Entertainment

Big Ideas

Video currency

New York – Media conglomerate Time Inc has launched a new video-first brand that focuses on money and personal finance.

Time Inc. : Finance : Branded Content

News

Hard grafters

Bristol – Elbow Grease is a new magazine that celebrates the plight of entrepreneurs.

Elbow Grease : Media : The Just Nots

Adapt or desist

News

Adapt or desist

London – Speakers at the latest Future Artefacts talk urged the media business to adapt to consumer behaviour rather than use copyright claims.

Future Artefacts : Media Futures : Copyright & Piracy

The Spotify show

Big Ideas

The Spotify show

Global – Spotify is aiming to broaden its consumer base by expanding its video services with the release of 12 original series.

Spotify : Netflix : YouTube

Top of the pods

Big Ideas

Top of the pods

Global – MTV News has launched a series of podcasts aimed at young audiences.

MTV News : Gen Viz : Podcasts

Watch and learn

Big Ideas

Watch and learn

UK – The BBC has launched iPlayer Kids, a new app available to download on tablets and smartphones.

BBC : Gen Viz : iPlayer Kids

Big Ideas

Muslim buzz

Global – Media company BuzzFeed dedicated a day to Muslim content on social media platform Snapchat Discover.

BuzzFeed : Snapchat Discover : Islamophobia

Preview: Semaine

News

Preview: Semaine

Semaine is an online magazine that meets a luxury concept store where, once a week, a different tastemaker takes over and visitors can shop their...

Semaine : E-commerce : Curation

Media meltdown: What does Facebook Instant Articles mean for publishers?

Viewpoints

Media meltdown: What does Facebook Instant Articles mean for publishers?

Could Facebook Instant Articles spell the end for the current publishing model?

Facebook : Facebook Instant Articles : Mobile

News

Tweet to win

New York – NARS recently launched a tweet to win competition with a twist.

NARS : Social Media : Creative Phy-gital

Native advertising

Big Ideas

Native advertising

US – Native adverts are far more effective in drawing visual focus than banner adverts, according to a new study from consumer research f...

Nielsen : Sharethrough : EEG

BBC begins crowdsourced feedback to guide productions before they are broadcast

Big Ideas

BBC begins crowdsourced feedback to guide productions before they are broadcast

London – A new platform from the BBC enables viewers to become involved in television programming at the development stage.

BBC : Taster : Transmedia Futures

Snapchat launches Discover platform for editorial content

Big Ideas

Snapchat launches Discover platform for editorial content

Los Angeles – Self-destructing social media app Snapchat has launched Discover, a new service for users to explore editorial content.

SnapChat : Snapchat Marketing : Discover

Pew study looks at readers' paths to online news sites

Big Ideas

Pew study looks at readers' paths to online news sites

Readers of online news sites spend more time on sites if they go there directly

Online News : Pew Research Center : Digital

Viewpoints

Arlyn Davich

The person: Arlyn Davich The idea: Rewards for lower-income consumers Words: Shepherd Laughlin Visuals: James Maiki

PayPerks : Credit Card : Rewards Programme

Burberry’s latest store taps into beauty hotspot

Big Ideas

Burberry’s latest store taps into beauty hotspot

Burberry’s latest store taps into beauty hotspot

Phygital : Burberry : Covent Garden

Mobile magazine aims to put writers first

Big Ideas

Mobile magazine aims to put writers first

Mobile magazine aims to put writers first

Content : Ideas : Audio

Kering launches luxury digital magazine

Big Ideas

Kering launches luxury digital magazine

Kering launches luxury digital magazine.

Luxury : Kering Group : Kering

Visual aid: Augmented reality magazine for the deaf

News

Visual aid: Augmented reality magazine for the deaf

Düsseldorf – DEAF magazine, by German design collective Morphoria, is a glossy publication aimed at the hearing-impaired that includes an augmented...

Germany : Morphoria : Transmedia Futures

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