Phygital

Harrods is opening a multi-sensory virtual reality cinema

News

Harrods is opening a multi-sensory virtual reality cinema

Harrods has teamed up with VR cinema company xydrobe to launch a multi-sensory virtual reality cinema experience in the Knightsbridge department st...
Retail : Technology : Luxury
Mobile World Congress 2024: The Future of Connectivity

Big Ideas

Mobile World Congress 2024: The Future of Connectivity

Industry leaders, emerging start-ups and tech giants gathered at Mobile World Congress 2024 in Barcelona to explore the future of connectivity in a...
Technology : Pop-culture & Media : Design
Phygital theme park start-up HyperSpace is revitalising retail spaces

News

Phygital theme park start-up HyperSpace is revitalising retail spaces

Saudi Arabia has invested millions in digital theme park start-up HyperSpace, in the Gulf Kingdom’s latest attempt to reduce reliance on oil profit...
Entertaintment : Technology : Youth
Future Airport Commerce

Viewpoints

Future Airport Commerce

A new report by Kinetic Consultancy explores how digital enhancements and new concept developments can improve the airport customer journey.
Airports : Commerce : Retail
Future Forecast 2023: Retail

Big Ideas

Future Forecast 2023: Retail

From the growth of Web3 retail to expanding phygital opportunities, hyperphysical spaces and exclusive spaces for VICs, we look ahead to retail in ...
Retail : Ecommerce : Design
Meta-phygital Retail Market

Markets

Meta-phygital Retail Market

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...
Web3 : Metaverse : Retail
Nike Style courts South Korea’s local creators

News

Nike Style courts South Korea’s local creators

Recognising the growing importance of localism and community-building in many global regions, sportswear giant Nike has unveiled a neighbourhood-re...
Retail : Nike : Micro-living
PlayStation takes dishes from play to plate

News

PlayStation takes dishes from play to plate

Tapping into demands for phygital gaming experiences, the gaming brand is working with Australian restaurants and delivery platform Deliveroo to br...
Food & Drink : Media & Entertainment : Technology
The Zalpha Reckoning

Macro Trends

The Zalpha Reckoning

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...
Youth : Media : Technology
Giphy’s phygital book captures Gen Viz aesthetics

News

Giphy’s phygital book captures Gen Viz aesthetics

Recognising the ongoing popularity of digital artworks, GIF database Giphy has translated moving images into a physical book format.
Media And Entertainment : Technology : Design
Why a hybrid approach is the future of events

Viewpoints

Why a hybrid approach is the future of events

As some regions re-open, the virtual spaces that provided a lifeline for brands are going nowhere. Instead, get ready for a future of immersive, hy...
Events : Fashion : Marketing
An AR video game improving real-life biodiversity

News

An AR video game improving real-life biodiversity

Graduate designer Christoph Dichmann is using an augmented reality (AR) video game format to improve the biodiversity of urban spaces.
Technology : Graduate : Ar
Browns’ tech-driven store augments luxury retail

News

Browns’ tech-driven store augments luxury retail

The luxury department store's technology-enhanced retail destination promises to enhance high-end shopping experiences.
Retail : Technology : Luxury
Stat: Online shoppers are craving spontaneous experiences

News

Stat: Online shoppers are craving spontaneous experiences

Many online shoppers are becoming dissatisfied with e-commerce experiences, according to a study by Westfield UK.
Stat : Retail : Phygital
IKEA sounds out its catalogue in audio format

News

IKEA sounds out its catalogue in audio format

The furniture retailer is offering its 2021 catalogue as a non-visual audio format, providing an alternative to its traditional paper-based design.
Shopping : Audio : Media
The Big Idea: How retail is becoming a phygital playground

News

The Big Idea: How retail is becoming a phygital playground

With bricks-and-mortar retail facing new challenges amid Covid-19, retailers looked to innovate with new experiences that invite shoppers to intera...
Retail : Phygital : Fashion
This phygital food festival gamifies happy hour

News

This phygital food festival gamifies happy hour

Alcohol brand Tiger Beer’s month-long food fiesta is an immersive online experience that aims to digitise street food for the Covid-19 consumer.
Food : Drink : Technology
Adecco’s centre for gamified career training

News

Adecco’s centre for gamified career training

PHYD, the digital venture of recruitment specialist The Adecco Group, is opening an innovative digitally enhanced training centre to boost employab...
Workplace : Architecture : Learning
Four ways retail is becoming a phygital playground

Big Ideas

Four ways retail is becoming a phygital playground

Innovative applications of established technologies are creating multi-layered, mixed-reality retail experiences that merge digital and physical to...
Retail : Phygital : Fashion
Diving into Lush’s phygital experiments

Viewpoints

Diving into Lush’s phygital experiments

Charlotte Nisbet talks about the brand’s phygital retail experiments, from packaging-free stores and recyclable shop fit-outs to machine learning r...
Retail : Beauty : Technology
Selfridges imagines the phygital future of fashion

News

Selfridges imagines the phygital future of fashion

The department store has invited a group of digital-first creatives to envision the future of fashion for its AW19 campaign.
Retail : Luxury : Fashion
How to future-proof the physical store

Big Ideas

How to future-proof the physical store

Natalie Berg, retail analyst and founder of NBK Retail, on why stores should be seen as assets rather than liabilities.
Retail : E-commerce : Phygital
The best of phygital retail in 2017

Big Ideas

The best of phygital retail in 2017

Retail operating systems, transportable stores and Instagram-powered inventory are some of the most inventive phygital concepts of 2017.
Retail : Automation : Phygital
Can silence help brands sell?

Viewpoints

Can silence help brands sell?

With silence increasingly a luxury commodity, how can retail brands augment their offer by playing with this idea in-store?
Retail : Silence : New York Times
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