Nike

Nike struggles to retain market share amid competition from challenger brands

News

Nike struggles to retain market share amid competition from challenger brands

Nike is bracing itself for a further revenue slump in 2025, as it faces intensifying competition from brands such as On and Hoka.

Retail : Sports & Leisure : Finance

Nike and Hyperice launch high-tech shoes for athlete recovery

News

Nike and Hyperice launch high-tech shoes for athlete recovery

Nike has teamed up with health tech company Hyperice to introduce innovative wearables designed to aid athletes’ recovery

Technology : Sports & Leisure : Fashion

Nike House of Innovation transformed into breath-focused experience

News

Nike House of Innovation transformed into breath-focused experience

Random Studio, in collaboration with Nike House of Innovation, has re-imagined the Paris-based store as an embodiment of the brand’s Holistic Fitne...

Retail : Wellness : Design

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

News

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.

Generation Alpha : Generation Zalpha : Gen Zalpha

Wild Swimming Market

Markets

Wild Swimming Market

As wild swimming gains popularity, brands are seizing the opportunity to make it more approachable – from wellbeing advice to retail innovations.

Sports & Leisure : Nature : Education

Meta-phygital Retail Market

Markets

Meta-phygital Retail Market

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...

Web3 : Metaverse : Retail

Nike is extending the lifespan of its sneakers

News

Nike is extending the lifespan of its sneakers

Bringing the principles of the Right to Repair movement to the fashion industry, Nike has partnered with creative engineering studio PCH Innovation...

Retail : Technology : Sustainability

Nike finds sporting glory in everyday chores

News

Nike finds sporting glory in everyday chores

The latest back-to-school campaign from the sportswear giant taps into the imaginations of children and their Millennial parents, transforming hous...

Youth : Advertising & Branding : Health And Wellness

A gentle workout programme for post-partum parents

News

A gentle workout programme for post-partum parents

Nike may be famous for its ‘Just Do It’ slogan, but with its (M)ove Like a Mother campaign, the sportswear company is encouraging a gentler attitud...

Health And Wellness : Society : Pregnancy

Nike Style courts South Korea’s local creators

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Nike Style courts South Korea’s local creators

Recognising the growing importance of localism and community-building in many global regions, sportswear giant Nike has unveiled a neighbourhood-re...

Retail : Nike : Micro-living

Nike’s Rebel Girls tie-up empowers young sportswomen

News

Nike’s Rebel Girls tie-up empowers young sportswomen

In a bid to amplify women in sports, the sportswear giant is partnering with storytelling platform Rebel Girls to produce a limited-edition book in...

Sports & Leisure : Society : Advertising & Branding

Nike brings extreme climates to stores

News

Nike brings extreme climates to stores

Allowing consumers to experience extreme weather conditions in a contained setting, Nike is teaming up with design studio Modem to create an immers...

Fashion : Retail : Retail Experience

Nike PLAYlab brings kids’ imaginary sports to life

News

Nike PLAYlab brings kids’ imaginary sports to life

The sportswear giant is unveiling an experiential pop-up installation to encourage children to think creatively about sports.

Retail : Design : Youth

Trippin and Nike map out London’s cultural creatives

News

Trippin and Nike map out London’s cultural creatives

The sports brand and Generation Z travel platform are spotlighting the people and places that help make London the cultural capital it’s famed to be.

Travel & Hospitality : Youth : Media & Entertainment

Nike makes investments in the metaverse

News

Nike makes investments in the metaverse

Sportswear behemoth Nike has acquired digital collectibles platform RTFKT.

Retail : Media & Entertainment : Youth

Serena Williams spotlights her apprentices for Nike

News

Serena Williams spotlights her apprentices for Nike

US – In her inaugural partnership with sportswear giant Nike, the tennis player is championing the diverse design apprentices who worked on the col...

Fashion : Design : Diversity & Inclusion

Nike Tokyo unites global audiences through radio

News

Nike Tokyo unites global audiences through radio

The sports and lifestyle retailer is connecting its global fan base through a branded radio show.

Media & Entertainment : Technology : Retail

Nike’s hinged trainers let wearers go hands-free

News

Nike’s hinged trainers let wearers go hands-free

Nike is launching its first hands-free shoe, the Nike Go FlyEase, in a bid to create a more accessible product for wearers.

Fashion : Retail : Design

Nike’s latest sneaker is for ‘doing nothing’

News

Nike’s latest sneaker is for ‘doing nothing’

The Nike Offline mule subverts the brand’s iconic ‘Just Do It’ slogan in favour of active deceleration.

Shoes : Trainers : Advertising

Nike Rise is a data-powered retail playground

News

Nike Rise is a data-powered retail playground

Nike’s latest concept store Nike Rise has opened in Guangzhou, providing members with a data-driven shopping playground.

Retail : Community-led Retail : Personalised Experiences

Nike’s AR zine puts fans in its designers’ shoes

News

Nike’s AR zine puts fans in its designers’ shoes

Nike Japan has released Create with Air Max, an augmented reality (AR) zine to encourage fans to create their own sneaker designs.

Retail : Fashion : Technology

Covid-19: Nike recognises healthcare professionals as athletes

News

Covid-19: Nike recognises healthcare professionals as athletes

Nike has teamed up with US non-profit-making Good360 on an initiative to donate more than 140,000 pieces of footwear, apparel and equipment globally.

Covid-19 : Coronavirus : Frontline

Nike gets transparent about athleisure

News

Nike gets transparent about athleisure

Nike has launched a new online programme that makes it easier to search, shop and learn about the sustainable credentials of its products.

Fashion : Sustainability : Retail

Augmenting isolation with virtual homeware

News

Augmenting isolation with virtual homeware

Crosby Studios has created an augmented reality sofa for people to experience during social isolation.

Retail : Technology : Augmented Reality

Nike’s lowest-ever carbon footprint shoes

News

Nike’s lowest-ever carbon footprint shoes

Nike has created an experimental footwear collection with scraps from factory floors, in an expression of circular design.

Fashion : Sustainability : Design

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