Advertising & Branding

Campaign calls for outdoor sports enthusiasts to prioritise sun safety

News

Campaign calls for outdoor sports enthusiasts to prioritise sun safety

Neverland and the Melanoma Fund have introduced the Silhouettes campaign, shedding light on the critical need for sun protection during outdoo...

Health & Wellness : Advertising & Branding : Sports & Leisure

News

Peroni Nastro Azzurro 0.0% taps F1 driver Charles Leclerc as first brand ambassador

Peroni Nastro Azzurro 0.0% unveiled a new campaign titled ‘0.0% to 100%’, starring F1 driver Charles Leclerc and offering a glimpse of his life off...

Food & Drink : Advertising & Branding : Sports & Leisure

News

Toys R Us and Native Foreign use AI to bring the toy brand’s origin story to life

Toys R Us Studios, the global toy brand’s entertainment production arm, has partnered with creative agency Native Foreign to create the first ever ...

Technology : Advertising & Branding : Youth

Liquid Death promotes electrolyte drink mix with Ozzy Osbourne ad

News

Liquid Death promotes electrolyte drink mix with Ozzy Osbourne ad

Rock legend Ozzy Osbourne cautions fans against misusing Liquid Death’s latest product.

Food & Drink : Advertising & Branding : Pop-culture & Media

MAD//Fest 2024 daily recap: Passion points, purpose and design through storytelling

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MAD//Fest 2024 daily recap: Passion points, purpose and design through storytelling

The second day of MAD//Fest focused on culture, connection and creative storytelling, with talks from brands including PepsiCo, Who Gives a Crap, D...

Advertising & Branding : MAD Fest : Mad//Fest

MAD//Fest 2024 daily recap: Be bold, not beige

News

MAD//Fest 2024 daily recap: Be bold, not beige

East London welcomed more than 12,000 attendees to the annual MAD//Fest on Tuesday 2 July for a jam-packed agenda of talks from brands including To...

Advertising & Branding : MAD Fest : MAD Festival

Walmart celebrates Black fathers as superheroes in Father’s Day campaign

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Walmart celebrates Black fathers as superheroes in Father’s Day campaign

Walmart, in collaboration with culture-first advertising agency Contender, has unveiled the latest ad for its Black and Unlimited initiative.

Retail : Advertising & Branding : Society

Kopparberg launches UPF40 football shirts to promote sun safety during Euros

News

Kopparberg launches UPF40 football shirts to promote sun safety during Euros

As the UEFA European Football Championship approaches, Kopparberg is tackling sun safety with the launch of UPF40 football shirts.

SPF : Advertising & Branding : Alcohol

Heinz and Kappa honour Italy’s game day sandwich-makers

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Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...

Advertising & Branding : Food : Sports & Leisure

Minor Figures launches Dairy Disloyalty campaign

News

Minor Figures launches Dairy Disloyalty campaign

Dairy alternative milk brand Minor Figures has launched Dairy Disloyalty, a campaign encouraging coffee-lovers to try plant-based milk.

Food & Drink : Retail : Advertising & Branding

Fluz rebrands to empower a new generation of savvy spenders

News

Fluz rebrands to empower a new generation of savvy spenders

Creative agency and digital studio Koto has unveiled a maximalist rebranding for collaborative earning app Fluz.

Finance : Advertising & Branding : Youth

Hong Kong Ballet’s 45th-anniversary transforms ballet for the masses

News

Hong Kong Ballet’s 45th-anniversary transforms ballet for the masses

Hong Kong Ballet is celebrating its 45th anniversary with an innovative campaign by Design Army and Dean Alexander Productions.

Advertising & Branding : Youth : Sport & Leisure

Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

News

Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

Saatchi & Saatchi has unveiled its latest creative initiative Voting is Hot AF, aimed at motivating young people to participate in the upc...

Design : Advertising & Branding : Youth

Erewhon launches sunscreen-inspired smoothie with Vacation

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Erewhon launches sunscreen-inspired smoothie with Vacation

Erewhon has introduced a new addition to its smoothie line-up, but this time it’s in collaboration with skincare brand Vacation.

Advertising & Branding : Beauty : Food & Drink

Pulse eCommerce Summit: personalisation in the AI age

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Pulse eCommerce Summit: personalisation in the AI age

Yesterday marked the third edition of the Pulse eCommerce Summit, an event from London-based e-commerce consultancy Vervaunt.

Retail : Advertising & Branding : Technology

World Retail Congress 2024: Community Commerce

Big Ideas

World Retail Congress 2024: Community Commerce

From Claire’s to Sporty & Rich, innovative retailers are reshaping the landscape by fostering community engagement, inclusivity and social impact.

Retail : Advertising & Branding : Youth

Elf Cosmetics and Billie Jean King campaign against lack of diversity in the boardroom

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Elf Cosmetics and Billie Jean King campaign against lack of diversity in the boardroom

Billie Jean King and Elf Beauty are partnering to serve facts in their new Board Game campaign.

Beauty : Advertising & Branding : Society

Decoding the North American beauty market with BeautyMatter and British Beauty Council

News

Decoding the North American beauty market with BeautyMatter and British Beauty Council

BeautyMatter and the British Beauty Council brought together industry experts and brand representatives for an event exploring the key to success i...

Beauty : Advertising & Branding : Retail

Uncommon’s latest ad showcases the ease of collecting Avios loyalty points

News

Uncommon’s latest ad showcases the ease of collecting Avios loyalty points

In advertising agency Uncommon's latest campaign for IAG Loyalty, Avios loyalty points take centre stage as the solution to financing your holiday ...

Travel & Hospitality : Finance : Advertising & Branding

Andrex demystifies ‘office poo’ anxiety in new satirical campaign

News

Andrex demystifies ‘office poo’ anxiety in new satirical campaign

Toilet roll specialist Andrex, in collaboration with FCB London and director Andreas Nilsson, is spearheading a bold campaign entitled Get Comforta...

Health & Wellness : Society : Advertising & Branding

Seen Studios celebrates Nike Air Max Day with car boot sale

News

Seen Studios celebrates Nike Air Max Day with car boot sale

Nike AirMax Day is held annually on 26 March, a tradition going back to 2014. And for 2024's edition the brand turned to London-based Seen Studios ...

Advertising & Branding : Fashion : Sports & Leisure

CoorDown’s campaign challenges assumptions about Down syndrome

News

CoorDown’s campaign challenges assumptions about Down syndrome

CoorDown, a non-profit organisation raising awareness about people with Down syndrome, has launched its latest campaign, Assume I Can, which challe...

Advertising & Branding : Society : Health & Wellness

Impossible Foods introduces new branding

News

Impossible Foods introduces new branding

Impossible Foods, fulfilling a promise made in 2023 to overhaul its marketing, has revealed new branding and packaging for its meat alternatives in...

Design : Advertising & Branding : Food

Practical Paths to Planet-Positive Luxury

Viewpoints

Practical Paths to Planet-Positive Luxury

Diana Verde Nieto tells LS:N Global about Reimagining Luxury, her latest book on how to build a positive and sustainable future for brands.

Luxury : Advertising & Branding : Sustainability

Coach unveils Find Your Courage campaign set in a virtual universe

News

Coach unveils Find Your Courage campaign set in a virtual universe

Luxury fashion brand Coach has launched its latest campaign, Find Your Courage, featuring a virtual universe.

Luxury : Advertising & Branding : Fashion

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