Coach unveils Find Your Courage campaign set in a virtual universe

Global – Luxury fashion brand Coach has launched its latest campaign, Find Your Courage, featuring a virtual universe where model and digital creator imma embarks on a journey alongside Coach ambassadors Lil Nas X, Camila Mendes, Youngji Lee, Kōki and Wu Jinyan.

The campaign, set against a virtual landscape, showcases Coach’s spring collection while emphasising the theme of The Courage to Be Real. Through a series of chapters, starting with Lil Nas X, the campaign aims to inspire individuals to embrace their authentic selves and blur the boundaries between the physical and virtual realms.

Directed by Vallée Duhamel and photographed by Charlie Engman, Find Your Courage uses CGI to bring the virtual world to life, providing consumers with a unique and immersive experience. Sandeep Seth, Coach’s global chief marketing officer and North America president, said in a statement: 'Find Your Courage is meant to inspire our consumers to seek out all possibilities for who they can be, despite the tensions and expectations in life they might feel.'

Embracing the digital and gaming worlds offers brands the opportunity to better build and engage a loyal fan base, a topic we explored in Why Gaming is Your Next Brand Touchpoint.