Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Can carbs be good?
The Co-founder of Modern Baker explains how consumers can navigate confusing nutritional information.

Hyperlocal liquors
The co-founder of Blood and Sand explains why The Hide no longer stocks international spirits.

The gamified workplace
Javier Chan Ruiz on how customised gaming simulations will help to sharpen skills in the future workforce.
Meet the fashion designers exploring Brave New Worlds Big Ideas

Meet the fashion designers exploring Brave New Worlds:

These award-winning international talents aim to change the landscape of fashion through designs that...
Fashion : Youth : Sustainability
Meet the Generation Z anti-tourists changing travel Big Ideas

Meet the Generation Z anti-tourists changing travel:

Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin, explains why brands must shape a new...
Youth : Travel : Hospitality
Rob Wood on why music is essential to brand experiences Big Ideas

Rob Wood on why music is essential to brand experiences:

The creative director of Music Concierge explains how, by creating distinct audio identities for brands and...
Retail : Leisure : Hospitality
Key luxury themes from Walpole Summit 2019 Big Ideas

Key luxury themes from Walpole Summit 2019:

From the political influences shaping luxury to China’s unstoppable rise and the opportunities in overlooked...
Luxury : Retail : Youth
Why SPF alone will no longer cut it Big Ideas

Why SPF alone will no longer cut it:

SPF product sales are rising, but so are cases of skin cancer. Sylvie Giret, founder of Skinergies, explains...
Beauty : Skinergies : SPF
Are head office staff the new retail influencers? Big Ideas

Are head office staff the new retail influencers?:

To help build consumer trust and product authenticity, brands are starting to focus more on insider...
Retail : Fashion : Social Media
Is retailtainment the future of e-commerce? Big Ideas

Is retailtainment the future of e-commerce?:

NTWRK is shaking up retail with its pop culture-powered video commerce app. Its CEO, Aaron Levant, discusses...
Retail : E-commerce : Media
How micro-learning will transform workplaces Big Ideas

How micro-learning will transform workplaces:

Jacob Waern, founder and CEO of EduMe, on how the new generation of micro-learning platforms will evolve to...
Technology : Workplace : Microlearning
Should brands be allowed to commodify space? Big Ideas

Should brands be allowed to commodify space?:

Vlad Sitnikov, project leader of StartRocket, discusses its controversial plans to fill the sky with...
Scenario : Advertising : Far Futures
How EQ is transforming Crowne Plaza’s services Big Ideas

How EQ is transforming Crowne Plaza’s services:

Natalia Perez, brand director at Crowne Plaza, discusses the company’s quest to boost colleagues’ emotional...
Hospitality : Luxury : Emotional Intelligence
Should we be sceptical about superfoods? Big Ideas

Should we be sceptical about superfoods?:

Author and professor of nutrition Marion Nestle sheds light on the manipulative marketing techniques that...
Food : Marketing : Health
Four key themes from CES 2019 Big Ideas

Four key themes from CES 2019:

Key talking points from this year’s Consumer Electronics Show in Las Vegas included the next generation of...
CES 2019 : Technology : Artificial Intelligence
Can precision medicine be transformed into an everyday pursuit? Big Ideas

Can precision medicine be transformed into an everyday pursuit?:

Roy Smythe, the former CEO for Health Informatics at Philips, on why AI and crowdsourcing data tools are...
Wellness : Healthcare : AI
Immigrant populations will drive the future of tech Big Ideas

Immigrant populations will drive the future of tech:

Anne Kjaer Riechert, co-founder of the ReDI School of Digital Integration, on rethinking the narrative...
Technology : Digital : Integration
Are inner-city air taxis the future of clean mobility? Big Ideas

Are inner-city air taxis the future of clean mobility?:

Remo Gerber, chief commercial officer of Lilium, on democratising air travel and the solutions that flying...
Mobility : Technology : Far Futures
Four ways Generation Z are transforming Instagram Big Ideas

Four ways Generation Z are transforming Instagram:

From finstas to meme therapy, Generation Z are turning away from selfies and using Instagram to learn,...
Youth : Social Media : Instagram
Is screen-based schooling driving a new class divide? Big Ideas

Is screen-based schooling driving a new class divide?:

Psychologist Richard Freed, who studies the effects of technology on children, on what happens when...
Youth : Digital : Education
What will next-generation sleep technology look like? Big Ideas

What will next-generation sleep technology look like?:

Meeta Singh, a sleep doctor at Henry Ford Health System, on the complexities of sleep health and how...
Wellness : Health : Sleep
Paul Mathew on why cocktails are going hyperlocal Big Ideas

Paul Mathew on why cocktails are going hyperlocal:

The co-founder of Blood and Sand explains why its 12-year-old London bar, The Hide, no longer stocks...
Drink : Alcohol : Cocktails
Leo Campbell of Modern Baker on debunking carb myths Big Ideas

Leo Campbell of Modern Baker on debunking carb myths:

The co-founder of the Oxford-based bakery explains how the company is differentiating its healthy carb...
Food : Carbs : Modern Baker
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