Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Fathers need a forum too
The co-founder of parenting website Fatherly on how to create content for the next generation of dads.

The ethics of lab-grown textiles
Designer Christina Haxholm discusses how synthetic biology can create a more sustainable fashion industry.

The next generation of men
A new group of male influencers are demonstrating the power of Instagram.
Wearables of the future could be made of biosmart materials
Video
Big Ideas

Wearables of the future could be made of biosmart materials:

Puma’s global director of innovation Charles Johnson on the brand’s recent collaboration with MIT Design Lab...
Puma : Wellbeing : Biodesign
Joao Reginatto on how blockchain will shape the global economy Big Ideas

Joao Reginatto on how blockchain will shape the global economy:

Joao Reginatto, European director of product and operations at cryptofinance company Circle, explains how...
Finance : Cryptocurrency : Blockchain
Is the future of corner shops socially conscious retail? Big Ideas

Is the future of corner shops socially conscious retail?:

Rachel Krupa, founder of The Goods Mart, on curating a new type of socially conscious convenience store that...
Convenience : Retail : Community
What’s next for fermented food and drink? Big Ideas

What’s next for fermented food and drink?:

With consumer interest in fermented food and drink growing exponentially, we identify five new product...
Food And Drink : Hospitality : Health And Wellness
How can supermarkets cut down on plastic waste? Big Ideas

How can supermarkets cut down on plastic waste?:

The strategies food and drink retailers can use to reduce their reliance on the material.
Retail : Food And Drink : Packaging
Inspiration per square foot Big Ideas

Inspiration per square foot:

The success of bricks-and-mortar retail is no longer determined by sales per square foot but the benefits of...
Storefront Salvation : Retail
These brands are future-proofing dadvertising
Video
Big Ideas

These brands are future-proofing dadvertising:

With the Advertising Standards Authority’s new guidelines on gender stereotyping coming into play,...
Dadvertising : Advertising : New Masculinity
The campaigns debunking male marketing myths
Video
Big Ideas

The campaigns debunking male marketing myths:

Brands are defying stereotypes by demonstrating a more intimate approach to modern...
New Masculinity : Advertising : Fashion
Fernando Desouches breaks down the new macho Big Ideas

Fernando Desouches breaks down the new macho:

Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help...
Branding : Marketing : New Masculinity
Why it’s time for luxury fragrance to slow down Big Ideas

Why it’s time for luxury fragrance to slow down:

Joshua Woods, founder of online fragrance platform The Olfactive, on why a more immersive, personal approach...
Luxury : Beauty : Retail
Hirotaka Tako on how home technology can enrich our everyday experiences Big Ideas

Hirotaka Tako on how home technology can enrich our everyday experiences:

Sony’s chief art director imagines the future of smart products and explains the vision presented at the...
Design : Product Design : Interiors
How AI inspectors could safeguard consumer expectations Big Ideas

How AI inspectors could safeguard consumer expectations:

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural...
Customer Experience : Far Futures : Scenario
How upcycling is getting a luxurious makeover
Video
Big Ideas

How upcycling is getting a luxurious makeover:

Luxury brands are stepping into the circular economy with innovations that transform waste materials into...
Luxury : Retail : Technology
Why male strength is no longer about physique
Video
Big Ideas

Why male strength is no longer about physique:

Darren Barber, founder of Barber’s Gym and Boulder Club, discusses the changing attitudes to physical...
Wellness : Fitness : New Masculinity
Dafe Oboro on changing attitudes among Nigeria’s youth
Video
Big Ideas

Dafe Oboro on changing attitudes among Nigeria’s youth:

Lagos-based film-maker and photojournalist Dafe Oboro discusses his generation’s new-found sense of national...
Youth : New Masculinity : Marketing
Simon Isaacs on creating a digital world for Millennial dads Big Ideas

Simon Isaacs on creating a digital world for Millennial dads:

The co-founder of parenting website Fatherly discusses the act of becoming a dad, the value in video content...
Marketing : Retail : New Masculinity
How targeted advertising can survive the GDPR Big Ideas

How targeted advertising can survive the GDPR:

Katarzyna Szymielewicz, co-founder and president of Panoptykon Foundation, a Polish NGO that aims to protect...
Advertising : GDPR : Privacy
How Goodyear is heralding a sustainable future Big Ideas

How Goodyear is heralding a sustainable future:

Senior industrial designer Sébastien Fontaine and principal engineer Claude Boes from Goodyear’s Innovation...
Automobile : Wellness : Sustainability
This West African supergrain could be the next quinoa Big Ideas

This West African supergrain could be the next quinoa:

Noah Levine, chief marketing officer at Yolélé Foods, a start-up building a supply chain for the African...
Food : Cuisine : Diets
Jim Meehan on why moderation is good for the alcohol industry Big Ideas

Jim Meehan on why moderation is good for the alcohol industry:

The bartender and author discusses the disparity in drinking habits between different US generations, the...
Drinks : Hospitality : Wellness
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