Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Should we rethink SPF?
Sylvie Giret, founder of Skinergies, explains how suncare needs to move from protection to prevention.

The rise of invisible interfaces
Anders Hakfelt explains how digital touch will revolutionise our interaction with our environment.

Fashion designers of the future
16 emerging designers explore politics, sustainability and identity.
Four Key Themes from Milan Design Week 2019 Big Ideas

Four Key Themes from Milan Design Week 2019:

At this year's Milan Salone del Mobile Internazionale, designers recognised that societies' physical and...
Sustainability : Milan Salone : Technology
Beauty has a responsibility to cater for men of colour Big Ideas

Beauty has a responsibility to cater for men of colour:

Blake Rascoe and Patrick Boateng, co-founders of skincare brand Ceylon, explain beauty’s representation...
Beauty : New Masculinity : Skincare
Why retailers need to rewrite data collection Big Ideas

Why retailers need to rewrite data collection:

Fresh from Retail Week Live 2019, the title’s executive editor George MacDonald urges retailers to rethink...
Retail : Data : Customer Experience
Back to basics: the future of luxury retreats Big Ideas

Back to basics: the future of luxury retreats:

Dervla Louli Musgrave, founder of luxury booking portal Compare Retreats, on the desire for solo travel,...
Wellness : Travel : Luxury
Will DINKs become a priority for truly sustainable brands? Big Ideas

Will DINKs become a priority for truly sustainable brands?:

Through the lens of a fictional future scenario, we explore how technology is driving behavioural shifts...
Advertising : Future Family : Sustainability
Physical retail is the key to conscious consumption Big Ideas

Physical retail is the key to conscious consumption:

Slow retail expert Rebekah Matheny on how physical stores need to nurture consumer relationships to create a...
Retail . : Sustainability : Retail
How choreography could shape the future of coding Big Ideas

How choreography could shape the future of coding:

Alvin Arthur, creator of Body.processing, explains how movement is creating a new, more inclusive language...
Technology : Branding : Programmable Realities
Will biochips revolutionise finance and data-sharing? Big Ideas

Will biochips revolutionise finance and data-sharing?:

Skin-embedded microchips will transform how we share data, gain access to spaces, travel and even protect...
Finance : Technology : Workplace
How augmented reality will democratise stress therapy Big Ideas

How augmented reality will democratise stress therapy:

Sarah Hill, CEO of StoryUP Studios, explains why mindfulness should be visually led, and why the future of...
Wellness : Health : Technology
The unmissable products from Cosmoprof 2019 Big Ideas

The unmissable products from Cosmoprof 2019:

From cosmetic contact lenses that encourage self-expression to sustainable sun cream that delivers on...
Beauty : Health : Wellness
Lyne Zein on luxury for the gender-fluid consumer Big Ideas

Lyne Zein on luxury for the gender-fluid consumer:

The founder and creative director of Paris-based, non-binary store L’Insane on the future luxury consumer,...
Luxury : Youth : Retail
How PY1 heralds the future of mixed reality leisure Big Ideas

How PY1 heralds the future of mixed reality leisure:

Jean Guibert, director of creation at Lune Rouge Entertainment, on the multifunctional, immersive leisure...
Leisure : Entertainment : Culture
Financial branding doesn’t need to be boring Big Ideas

Financial branding doesn’t need to be boring:

Mervyn ten Dam, founder of Dutch creative agency Achtung! discusses B2B brand identities and why it’s vital...
FinTech : Advertising : Branding
Why mid-air haptics will transform how we interact Big Ideas

Why mid-air haptics will transform how we interact:

Anders Hakfelt, vice-president of product and marketing at Ultrahaptics, explains how digital touch will...
Technology : Augmented Reality : Virtual Reality
The subcultures redefining Arab youth Big Ideas

The subcultures redefining Arab youth:

Samira Larouci, editor of Arab art and culture magazine Mille World, examines emerging Middle East and North...
Youth : Fashion : Sports
How skincare can learn from the auto industry Big Ideas

How skincare can learn from the auto industry:

Valentin Langen, founder of IONIQ, discusses why beauty brands should focus on cross-sector collaborations...
Beauty : Health : Wellness
Keep calm and embrace intelligent furniture​ Big Ideas

Keep calm and embrace intelligent furniture​:

How can we design technology that promotes mindfulness? Kaz Oki, CEO and co-founder of Mui Lab, envisages a...
Product Design : Wellness : Technology
Is smart apparel finally ready to go mainstream? Big Ideas

Is smart apparel finally ready to go mainstream?:

Aman Advani, CEO and co-founder of Ministry of Supply, explains why smart garments have previously failed,...
Fashion : Retail : AI
Meet the fashion designers exploring Brave New Worlds Big Ideas

Meet the fashion designers exploring Brave New Worlds:

These award-winning international talents aim to change the landscape of fashion through designs that...
Fashion : Youth : Sustainability
Meet the Generation Z anti-tourists changing travel Big Ideas

Meet the Generation Z anti-tourists changing travel:

Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin, explains why brands must shape a new...
Youth : Travel : Hospitality
Load More