LSN : Big Ideas

Big Ideas

Six Chinese Brands Redefining Global Expansion

Determined to disrupt the ‘cheaply made in China’ narrative, a new wave of Chinese brands is conquering global markets by cultivating fandoms and r...

China : Retail : Pop Culture & Media

Big Ideas

Sensorial Sustainability

What a brand feels like matters as much as, if not more than, what it says. It isn’t messaging but experiences and spaces that drive trust. In a po...

Sustainability

Big Ideas

Nigeria’s Rave Revolution

Youth : Pop-culture & Media : Gen Z

Big Ideas

MAD//Fest 2025: The Formula for Fixing Boring Brands

At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to explore how businesses can be less boring an...

Advertising : Marketing : Global Events

Big Ideas

Cannes Lions 2025: Branding in the Trust Recession

As public trust in institutions plummets, brands are stepping up with bold action, scientific rigour and substance.

Global Events : Branding : Pop Culture & Media

Big Ideas

Cannes Lions 2025: The Unhinged Humour Opportunity

Can brands use humour to heal a world in permacrisis? According to the biggest names at Cannes Lions 2025, they can, but only if they fully commit ...

Advertising : Technology : Pop Culture & Media

Big Ideas

Viva Tech 2025: Five Sustainable Fashion Start-ups

From algorithmic upcycling to traceability tools, LS:N Global spotlights five fashion tech start-ups reshaping the future of sustainable production.

Fashion : Technology : Sustainability

Big Ideas

SXSW London 2025: Gaming and Brand Strategy

From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best insights on gaming from the inaugural e...

Technology : Pop Culture & Media : Youth

Big Ideas

Viva Technology 2025: Decoding a Decisive Moment for Tech

At VivaTech 2025, AI took centre stage – but conversations about climate, care and connection revealed where the future of tech must lead: human-fi...

Technology : Artificial Intelligence : Retail

Big Ideas

Localise to Survive

The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...

Retail : Sustainability : Luxury

Big Ideas

Future Days 2025: Designing Inclusive Futures

From nature-driven governance models to decolonised AI models, Lisbon’s Future Days mapped out radical responses to an increasingly unpredictable w...

Design : Sustainability : Future Spaces

Big Ideas

SXSW London 2025: The Pursuit of AI Optimism

From AI co-workers to optimising brands for LLM attention, LS:N Global unpacks the best insights on artificial intelligence from the inaugural edit...

Technology : Global Events : AI

Big Ideas

FT Business of Luxury 2025: The New Shape of Global Luxury

Luxury is evolving through post-purchase care, storytelling in resale and digital product passports, all in service of building deeper connections ...

Luxury : Retail : Fashion

Big Ideas

Brand Innovation Debrief: Hyrox

Move over Pilates princesses, Hyrox athletes are the new consumer group every business should have on their radar. These fitness-fanatics are disru...

Health & Wellness : Hyrox : Sports & Leisure

Big Ideas

Trust as the Ultimate Currency: World Retail Congress 2025

As the retail industry navigates economic uncertainty and cultural transformation, trust, technology and adaptability transpire as key drivers of s...

Retail : Global Event : Luxury

Big Ideas

Branding in the Age of Elasticity

As the US enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root. 

Branding : Advertising : Design

Big Ideas

Time as Luxury: Walpole British Luxury Summit 2025

In an era when time is the ultimate luxury, brands are rethinking what it means to feel, create and care in more human-centric ways. LS:N Global un...

Luxury : Health & Wellness : Hospitality

Big Ideas

Arabian Travel Market 2025: Five Trends to Watch

Global travel preferences are undergoing a major transformation. From the UAE’s rise as a next-generation entertainment hub to offering more inclus...

Tourism : Travel & Hospitality : Entertainment

Big Ideas

Brand Innovation Debrief: Aman

Aman stands at the pinnacle of ultra-luxury, marrying other-worldly natural beauty, bespoke hospitality and unrivalled rare experiences perfe...

Luxury : Travel : Hospitality

Big Ideas

Milan Design Week 2025: Transformative Touchpoints

Grand marketing statements, conversational installations and archival classics took centre stage at Milan Design Week 2025.

Design : Exhibition : Technology

Big Ideas

The ideas and innovations that hint at the future of the consumer landscape