Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Internet Age China
The creative director of Logic magazine discusses why rural China already embodies the future.

Sound Work
How BioBeats is using AI to improve workplace mental health and elevate the workplace experience.

Financial Design
Discover how Zopa is using design and illustration to ensure longevity in the financial sector.
The post-influencers redefining social media Big Ideas

The post-influencers redefining social media:

A growing number of public figures are shying away from perfectly polished Instagram posts in favour of a...
Youth : Social Media : Female Futures
The anti-choice homeware movement Big Ideas

The anti-choice homeware movement:

Overwhelmed by choice, Millennials are turning to brands that offer a streamlined, limited approach to...
Retail : Sustainability : Homeware
How fintech can speak to Generation X and beyond Big Ideas

How fintech can speak to Generation X and beyond:

Clare Gambardella, chief customer officer at Zopa, on using design to ensure longevity in a fast-paced...
Finance : Banking : Transparency
How co-living is confronting urban challenges Big Ideas

How co-living is confronting urban challenges:

No longer confined to affordable housing for young people, new co-living developments are tackling...
Co-living : Society : Future Home
Behavioural science will boost your business Big Ideas

Behavioural science will boost your business:

Rupinder Mann, founder of UnNamed Ventures, explains the role of neuroscience, psychology, behavioural...
Workplace : Technology : Behavioural Science
Does Escapex herald the future of social media? Big Ideas

Does Escapex herald the future of social media?:

Shamik Talukder, chief business officer at Escapex, on the need to create a platform that puts engagement...
Technology : Social Media : Entertainment
Are deep fakes the future of personalised advertising? Big Ideas

Are deep fakes the future of personalised advertising?:

AI is enabling a new form of hyper-personal influencer marketing. MSc Strategic Fashion Management graduates...
Advertising : Retail : AI
Dove is rewriting the rules of female beauty Big Ideas

Dove is rewriting the rules of female beauty:

Sophie Galvani, global vice-president of Dove, on smashing stereotypes and celebrating beauty...
Beauty : Female Futures : Media
Summer Fancy Food Show 2019 Big Ideas

Summer Fancy Food Show 2019:

At the annual food and drink event, experimental flavours, cross-category combinations and better-for-you...
Fancy Food Show 2019 : Food & Drink : Food
Premium play spaces Big Ideas

Premium play spaces:

Created with the offspring of wealthy Millennials in mind, these luxury leisure spaces bring parents and...
Youth : Luxury : Leisure
AI will improve wellbeing in your business Big Ideas

AI will improve wellbeing in your business:

BioBeats, a digital health company, is using artificial intelligence to improve workplace mental health....
Workplace : AI : Wellness
What will wellness look like in 2030? Big Ideas

What will wellness look like in 2030?:

Through the lens of a fictional future scenario, we ask how brands in 2030 will redefine wellness, negate...
Far Futures : Health : Wellness
The rise of eco-conscious luxury hotels Big Ideas

The rise of eco-conscious luxury hotels:

Inge van Weert, general manager at QO Amsterdam, explores how sustainable stays are fast becoming a...
Hospitality : Travel : Tourism
Why audio is the future of virtual reality Big Ideas

Why audio is the future of virtual reality:

Daniel Sabio, aka The Glad Scientist, has built a career as a VR musician. Now he’s creating virtual...
Technology : Gaming : Entertainment
Four key take-outs from Money 20/20 Big Ideas

Four key take-outs from Money 20/20:

This year’s financial conference examined opportunities in banking beyond the Western world and how brand...
FinTech : Open Banking : Payments
Generation Z are deconstructing Asian femininity Big Ideas

Generation Z are deconstructing Asian femininity:

Social media has empowered Indian women to take control of their identity, says Atika Malik, chief operating...
Youth : Female Futures : Advertising
Meal kits can be a green alternative to groceries Big Ideas

Meal kits can be a green alternative to groceries:

From slashing waste to sourcing ingredients sustainably, these meal kit companies are repositioning...
Food : Drink : Meal Kits
Space10 on creating a cookbook with a mission Big Ideas

Space10 on creating a cookbook with a mission:

Polina Bachlakova, editor of Future Food Today, the first cookbook from Ikea’s research and design lab,...
Food : Drinks : Sustainability
Rural China is living in the future Big Ideas

Rural China is living in the future:

Xiaowei Wang, creative director of Logic magazine, examines how the future of work is already alive and...
Workplace : Retail : China
Microbes will make manufacturing transparent Big Ideas

Microbes will make manufacturing transparent:

Dr Jessica Green, CEO and co-founder of Phylagen, on using microbiomes to verify brands’ ethical...
Fashion : Supply Chain : Transparency
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