Gen Z

Born 1995–2010, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Edit (Admin)

Teen Spirit: Gen Z Activism in the US

Micro Trends

Teen Spirit: Gen Z Activism in the US

As polarisation deepens in the US, Gen Z are using their voice online, and in office, to create change.
Society : Youth : US
Kids’ Snack Market

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle.
Youth : Food&Drink : Indulgence
Emerging Youth: UAE

Markets

Emerging Youth: UAE

The UAE’s Gen Z are leading the nation’s evolution by redefining tradition to mirror their own values and vision.
Youth : UAE : Gen Z
The Future of Live Shopping

Viewpoints

The Future of Live Shopping

Plug-and-play live shopping solution LiSA is shifting the dial for retailers to view social commerce through an entertainment lens. LS:N Global tal...
Retail : Pop Culture & Media : Technology
America’s New Age of Parenting

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...
Youth : Health & Wellness : Society
Belmond: Luxury Travel’s Responsible Future

Viewpoints

Belmond: Luxury Travel’s Responsible Future

Belmond is setting high standards for responsible luxury hospitality. Celia Geyer, the group’s senior vice-president of design and project developm...
Luxury : Travel & Hospitality : Society
TikTok Travel Agents

Micro Trends

TikTok Travel Agents

Digital collectives are tapping into algorithms to create a new iteration of hyper-relatable ‘travel agents’ for the influencer era.
Travel : Media : Hospitality
The State of Streetwear

Markets

The State of Streetwear

LS:N Global unpacks the state of streetwear and where the lucrative but crowded category is headed.
Fashion : Luxury : Youth
Emerging Youth: China

Markets

Emerging Youth: China

Gen Z are the first generation in China’s history to demand work-life balance, access to global culture through the internet and patriotic luxury g...
China : Youth : Gen Zalpha
Modern Marriage

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, su...
Marriage : Sustainability : Youth
AI Believers

Micro Trends

AI Believers

Navigating the normacrisis era, Gen Z are turning to AI sanctuaries for on-demand, personalised spiritual fulfilment, exploring existential questio...
AI : Spirituality : Technology
Augmenting Beauty with Generation Z

Viewpoints

Augmenting Beauty with Generation Z

Alternating between unapologetic body acceptance and inherited oppressive ideals, Gen Z consumers have grown desensitised to surgical alterations w...
Beauty : Ageing : Generation Z
Four Luxury Fashion Brands Stepping into the Home

Big Ideas

Four Luxury Fashion Brands Stepping into the Home

As consumers spend more time and money upgrading home spaces, luxury fashion brands are racing to develop dedicated homeware lines.
Luxury : Fashion : Design
Spiritual Cosplay

Micro Trends

Spiritual Cosplay

Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.
Youth : Fashion : Society
Video Dating Futures

Micro Trends

Video Dating Futures

As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.
Youth : Media & Entertainment : Technology
Podcast: Ruby Warrington on Women Without Kids

Podcasts

Podcast: Ruby Warrington on Women Without Kids

Author, feminist and founder of the sober-curious movement Ruby Warrington chats to Back to the F**kture’s Martin Raymond about why women without c...
Podcast : Back To The F**kture : Society
Podcast: Susan Magsamen and Ivy Ross on NeuroArts

Podcasts

Podcast: Susan Magsamen and Ivy Ross on NeuroArts

In this episode of our Back to the F**kture podcast, The Future Laboratory co-founder Martin Raymond talks to Susan Magsamen and Ivy Ross to discus...
Podcast : Society : Back To The F**kture
Emerging Youth: Japan

Markets

Emerging Youth: Japan

Unlike their peers in the US or Europe, Japanese youngsters are quietly rebelling amid political unrest and social fragmentation.
Youth : Fashion : Society
Danse Macabre

Micro Trends

Danse Macabre

Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.
Youth : Media & Entertainment : Society
Not Your Parents’ Car

Micro Trends

Not Your Parents’ Car

Targeting the so-called car-averse Gen Z, the automotive sector is using innovative design and technology to forge new connections with young people.
Mobility : Youth : Sustainability
VIEW MORE
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more