Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Micro Trends

Comfort Cuvées

Forward-thinking vintners are swapping esotericism for accessible pairings, sustainable packaging and a ‘deluxified’ approach to wine, ushering in ...

Youth : Food & Drink : Society

Millennials Now and Next: From Pink to Prime

Macro Trends

Millennials Now and Next: From Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while reb...

Generations : Millennials : Demographics

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity.

Reading : Books : Gen Z Loneliness

The Great Wealth Transfer

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The...

Luxury : Gen Z : HNWI

America’s New Age of Parenting

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...

Youth : Health & Wellness : Society

Modern Marriage

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, su...

Marriage : Sustainability : Youth

Video Dating Futures

Micro Trends

Video Dating Futures

As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.

Youth : Media & Entertainment : Technology

Podcast: Ruby Warrington on Women Without Kids

Podcasts

Podcast: Ruby Warrington on Women Without Kids

Author, feminist and founder of the sober-curious movement Ruby Warrington chats to Back to the F**kture’s Martin Raymond about why women without c...

Podcast : Back To The F**kture : Society

Perimenopause Care-munities Market

Markets

Perimenopause Care-munities Market

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and s...

Women's Health : Health And Wellness : Society

Perimenopause Wellness Market

Markets

Perimenopause Wellness Market

New approaches to the perimenopause are being defined by self-directed and personalised lifestyle choices, with holistic health solutions encompass...

Health & Wellness : Society : Sports & Leisure

Tech-powered Perimenopause

Micro Trends

Tech-powered Perimenopause

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater c...

Technology : Health & Wellness : Society

Podcast: Bethany Koby-Hirschmann on Kids and Tech

Podcasts

Podcast: Bethany Koby-Hirschmann on Kids and Tech

The Future Laboratory co-founder Martin Raymond speaks to techno-optimist Bethany Koby-Hirschmann about the importance of a healthy relationship be...

Podcast : Society : Back To The F**kture

Why Africa is the next hub for youth retail

Viewpoints

Why Africa is the next hub for youth retail

What does it mean to be young and African today? The co-founder of modern African lifestyle platform Dola, Yannick Do, unpacks the vast opportuniti...

Youth : Media & Entertainment : Lifestyle

Wild Awake signals a future of Earth-centric learning

Viewpoints

Wild Awake signals a future of Earth-centric learning

Offering immersive outdoor education for young people, Wild Awake wants to nurture a generation of learning focused on humans’ interdependency with...

Youth : Education : Sustainability

Next-generation Watch Market

Markets

Next-generation Watch Market

An industry long steeped in traditional values, the luxury watch sector is undergoing a transformation in an attempt to woo a new generation of you...

Luxury : Watches : Retail

Micro Trends

Curator Kids

As young people navigate an age of information overload, they are revolting against the relentless creation of content – and choosing to curate it ...

Youth : Media : Alternet Economies

Five fintech innovations for young home-buyers

Big Ideas

Five fintech innovations for young home-buyers

As younger people strive to break away from being Generation Rent, a wave of fintech services are taking them from temporary tenants to first-time ...

FinTech : Mobile Money : Mortgages

Five ways motorcycles are bridging youth culture

Big Ideas

Five ways motorcycles are bridging youth culture

The motorcycle sector is finding new relevance with younger, lifestyle-driven audiences by fostering brand-led connections focused on creativity an...

Mobility : Youth : Fashion

How to target next-generation leisure-seekers

Viewpoints

How to target next-generation leisure-seekers

Jade Akintola, founder of ITA Leisure, is elevating the outdoor goods market with a brand that lies at the intersection of nature, design and inclu...

Travel : Tourism : Leisure

How beverage is borrowing from personal care

Big Ideas

How beverage is borrowing from personal care

Morgan McLachlan, master distiller and co-founder of clean botanics brand Amass, discusses bridging the gap between self-care and social rituals.

Drink : Wellness : Self-care

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.