Nostalgia

McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

News

McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

McDonald’s is celebrating 50 years since its first UK opening with a nostalgic campaign that brings back the joy of childhood birthday parties.

Food : Advertising : Nostalgia

Allgood imagines a low-carb but high-impact pizza concept

News

Allgood imagines a low-carb but high-impact pizza concept

Carblo is a conceptual food brand seeking to make low-carb living exciting and enjoyable, with a playful 1990s-inspired aesthetic.

Food : Health & Wellness : Design

Wildfish Cannery returns to its roots with retro packaging

News

Wildfish Cannery returns to its roots with retro packaging

Brooklyn-based design studio Young Jerks has unveiled a new branding and packaging design for Wildfish Cannery, a community-rooted institution in K...

Food & Drink : Nostalgia : Packaging

Volkswagen campaign celebrates the emotional bond between car and driver

News

Volkswagen campaign celebrates the emotional bond between car and driver

Volkswagen and advertising agency Adam&EveDDB have launched YourWagen, a global brand platform spotlighting the emotional connection between Volksw...

Mobility : Nostalgia : Youth

Peachy Den unveils heirloom collection celebrating female craftsmanship

News

Peachy Den unveils heirloom collection celebrating female craftsmanship

British fashion brand Peachy Den has unveiled the Peachy Preserve Series 1 Heirloom, a collection that pays homage to female craftsmanship through ...

Fashion : Sustainability : Peachy Den

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

News

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

In a bid to harmonise the past with the present, McDonald’s Canada has unveiled the Menu Song Remix, a modern take on a classic jingle that has res...

Nostalgia : McDonald's : Food & Drink

Gen X Now and Next: From Ambiguity to Advocacy

Macro Trends

Gen X Now and Next: From Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their c...

Generations : Gen X : Demographics

Recrafting Britain’s nostalgia

News

Recrafting Britain’s nostalgia

Lost between having a deep reverence for the monarchy and being a stickler for etiquette, it suffices to say Britain can feel a little stuck in the...

Luxury : Fashion : Design

Flings gives the toaster pastry a grown-up makeover

News

Flings gives the toaster pastry a grown-up makeover

Flings seeks to capture the essence of classic toaster pastry treats while meeting the nutritional demands of adults and health-conscious consumers.

Food & Drink : Snacking : Nostalgia

Kids’ Snack Market

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle.

Youth : Food&Drink : Indulgence

The Space: Roller-skating Resurrected

News

The Space: Roller-skating Resurrected

One of the most anticipated spaces of the year had to be the revival of Flipper’s Roller Boogie Palace at the Rockefeller Center in April.

Youth : Sports & Leisure : Society

Stat: Young Germans are yearning for the past

News

Stat: Young Germans are yearning for the past

For Germans under the age of 35, the past is more attractive than the future.

Youth : Society : Scenario

Stat: Indians turn to snacks for emotional comfort

News

Stat: Indians turn to snacks for emotional comfort

According to research by Mintel, this behaviour has become particularly prominent throughout the pandemic.

Food & Drink : Society : Health & Wellness

This climate crisis campaign uses war-time language

News

This climate crisis campaign uses war-time language

Non-profit branding and advertising agency Among Equals is aiming to broaden support for the UK’s Climate and Ecological Emergency Bill (CEE Bill) ...

Sustainability : Design : Society

Retro-future console Playdate spotlights indie developers

News

Retro-future console Playdate spotlights indie developers

Playing into the demand for alternative gaming experiences, software company Panic is making its first foray into hardware with the launch of a han...

Media & Entertainment : Technology : Design

Comme des Garçons bottles wanderlust with ‘sunscreen’ perfume

News

Comme des Garçons bottles wanderlust with ‘sunscreen’ perfume

With many people feeling starved of travel experiences, the luxury brand is capturing nostalgic summer scents in its experimental perfume launch.

Beauty : Travel & Hospitality : Sports & Leisure

Tag Heuer’s interactive timepiece gamifies wellness

News

Tag Heuer’s interactive timepiece gamifies wellness

Breaking away from its conventional luxury aesthetic and tuning into the nostalgic interests of consumers, the watch brand has teamed up with gamin...

Health & Wellness : Sports & Leisure : Luxury

Brynn Wallner on future-proofing luxury marketing

Viewpoints

Brynn Wallner on future-proofing luxury marketing

The founder of Dimepiece, a platform educating women about luxury watches, says brands are failing to promote luxury as an investment.

Luxury : Youth : Branding

Bold branding for tempting healthy treats

News

Bold branding for tempting healthy treats

Gigantic! low-sugar confectionery bars tap into nostalgic branding cues to tempt adults away from conventional chocolate products.

Food : Drink : Design

Noshtalgia: why classic tastes are driving food innovation

Viewpoints

Noshtalgia: why classic tastes are driving food innovation

From alternative ingredients to monthly delivery drops, the quest for comfort, childhood flavours and convenience is bringing new products to diner...

Food : Customer Experience : Mood

Cereal for busy adults with a nostalgic twist

News

Cereal for busy adults with a nostalgic twist

OffLimits is an adult cereal brand putting a mature spin on child-friendly and often sugary brands.

Food : Branding : Design

Should we leave nostalgia in the past?

Viewpoints

Should we leave nostalgia in the past?

As nostalgia saturates more of what we consume, there is a danger that societies will regress to a romanticised version of the past.

Society : Nostalgia : Football

S/S 2016 Fashion Week design directions: Part 2

Design Directions

S/S 2016 Fashion Week design directions: Part 2

In the second part of our report on the key themes that defined spring/summer 2016, LS:N Global explores the influence of gaming culture, sci-fi ...

Spring Summer 2016 : Nicolas Ghesquière : Sadie Williams

LDF Network Evening 2015: James Shaw

News

LDF Network Evening 2015: James Shaw

London – Designer James Shaw uses many words to refer to his work, but ‘craft’ is not one of them.

James Shaw : Designer : Craft

Big Ideas

New nostalgia

Global – Archiving app Shryne aims to help consumers declutter their online social history.

Shryne : Digital Archive : Nostalgia

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