Gen X

The Future of Work is Inter-Generational

Viewpoints

The Future of Work is Inter-Generational

Commercial director of 55/Redefined, Andy Simpson, explains why companies that radically change the way they employ over-50s and embrace an inter-g...
Workplace : Generations : Accesibility
Stat: Older workers are key to the UK’s economic growth

News

Stat: Older workers are key to the UK’s economic growth

The UK’s economic future hinges on mobilising its older workforce, according to a report by the Centre for Ageing Better (CAB). 
Finance : Cost Of Living : Economy
Stat: Survey finds that Millennials lead astrology interest

News

Stat: Survey finds that Millennials lead astrology interest

A survey conducted by the Harris Poll sheds light on astrology’s popularity among different generations in the US.
Astrology : Society : Millennials
Gen X Now and Next: From Ambiguity to Advocacy

Macro Trends

Gen X Now and Next: From Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their c...
Generations : Gen X : Demographics
Stat: Gen X expect to keep working longer than they planned

News

Stat: Gen X expect to keep working longer than they planned

Retirement expectations in America are undergoing a seismic shift, with Gen X (born between 1965 and 1980) becoming the first cohort to navigate re...
Youth : Workplace : Finance
Stat: Inter-generational sales rise in resale

News

Stat: Inter-generational sales rise in resale

As resale platforms become an increasingly prominent feature in the e-commerce landscape, different age groups are adopting the model.
Fashion : Retail : Stat
Perfect Diary’s inter-generational beauty campaign

News

Perfect Diary’s inter-generational beauty campaign

For its latest video campaign, beauty brand Perfect Diary has highlighted the beauty exchange between female relatives of all ages, in a bid to uni...
Beauty : Flat Age : Advertising
Stat: Tv advertising is most influential for Generation X

News

Stat: Tv advertising is most influential for Generation X

In a recent US survey, 23.5% of Generation X respondents said they had made a purchase influenced by tv ads in the past six months.
Advertising : Gen X : Retail
Blokes and beauty: why brands need to watch their language

Viewpoints

Blokes and beauty: why brands need to watch their language

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for growth, but first it must address the every...
Beauty : Retail : New Masculinity
Thought-starter: Are Generation X finance’s forgotten generation?

News

Thought-starter: Are Generation X finance’s forgotten generation?

With the prospect of retiring later, this family-orientated generation of spenders are in need of dedicated financial support to help alleviate the...
Finance : FinTech : Gen X
Money Market: Generation X

Markets

Money Market: Generation X

With the prospect of retiring later, this family-orientated generation of spenders are in need of dedicated financial support to help alleviate the...
FinTech : Money : Gen X
Wellness Tourism

Markets

Wellness Tourism

Hotels are offering new ways of supporting guests’ wellbeing beyond the traditional spa treatment.
Wellness : Travel : Hospitality
The attitudes of US high-net-worth individuals are changing

Big Ideas

The attitudes of US high-net-worth individuals are changing

US – A new study highlights the differences between generations when it comes to investing, relationships and philanthropy.
Finance : Luxury : Culture
New Beauty Consumers

Communities

New Beauty Consumers

Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying ...
Grooming : Consumer Behaviour : Beauty Routines
Generation travel

Big Ideas

Generation travel

US – Millennials spend the most on domestic travel, according to a new study by the Shullman Research Center.
Generations : Consumer Behaviour : Travel Spending
Generation X fares better than others in post-recession climate

Big Ideas

Generation X fares better than others in post-recession climate

US – American ThirtyfiveUps are the only generation to have become richer since the recession, suggest new findings published in the Federal Rese...
Gen X : Generation X : Consumer Futures
Cannes Lions 2014: Study shows digital divide between Millennials and Generation X

Big Ideas

Cannes Lions 2014: Study shows digital divide between Millennials and Generation X

Millennials are almost twice as likely to name themselves as early technology adopters than members of Generation X, according to a new study from ...
Cannes Lions 2014 : Mobile : Razorfish
Generation X suffers from a weak identity

Big Ideas

Generation X suffers from a weak identity

Generation X is the neglected middle child, stuck between the Millennials and Baby Boomers, according to a report by Pew Research Center.
Generation X : Pew Research Center : Millennials
Financial pressure forces US boomers to retire later

Big Ideas

Financial pressure forces US boomers to retire later

Far from racing towards retirement, many American Baby Boomers plan to work after they reach 65.
Baby Boomers : Retirement : Gallup
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