Flat Age

Stat: The marketing industry has an ageism problem

News

Stat: The marketing industry has an ageism problem

Marketing has a youth bias problem. Data from Marketing Week’s 2024 Career and Salary Survey of more than 3,000 UK marketers reveals that 70.2% are...
Workplace : Youth : Marketing
Stat: Gen Z crave phone breaks more than Boomers

News

Stat: Gen Z crave phone breaks more than Boomers

According to a new study by website-building company Squarespace, digital natives Gen Z are more willing to take a break from their devices than Ba...
Iphone : Iphones : IPhone App
Martha Stewart models for cover of Sports Illustrated’s swimsuit issue

News

Martha Stewart models for cover of Sports Illustrated’s swimsuit issue

US television personality and entrepreneur Martha Stewart has become Sports Illustrated’s oldest cover model, posing for the magazine’s annual swim...
Celebrity : Flat Age : She Mothered
Beck’s Brazil launches limited-edition beer for over-70s

News

Beck’s Brazil launches limited-edition beer for over-70s

Acknowledging the growing recognition of the pro-age movement and the individual needs of older consumers, Beck’s Brewery has launched a limited-ed...
Drink : Alcohol : Beer
Perfect Diary’s inter-generational beauty campaign

News

Perfect Diary’s inter-generational beauty campaign

For its latest video campaign, beauty brand Perfect Diary has highlighted the beauty exchange between female relatives of all ages, in a bid to uni...
Beauty : Flat Age : Advertising
TooD plays with beauty standards

News

TooD plays with beauty standards

Beauty brand TooD has launched with multi-purpose, multi-coloured brow products that disrupt Eurocentric beauty norms.
Ageless : Beauty : Cosmetics
Radio Recliner is a pirate radio station run by seniors

News

Radio Recliner is a pirate radio station run by seniors

Marketing agency Luckie launched the online radio station to connect isolated care home residents.
Flat Age : Entertainment : Technology
Future Homes: Empowering the elderly through innovation

Viewpoints

Future Homes: Empowering the elderly through innovation

Kim Colin, co-founder of Future Facility, speculates whether the Internet of Things and data-driven smart homes can support the mindsets and capabi...
Technology : Far Futures : Wellness
Workers are increasingly postponing their retirement

Big Ideas

Workers are increasingly postponing their retirement

US – According to the US jobs report, almost 19% of people aged 65 or over were working in the second quarter of 2017.
Workplace : Culture : Finance
The beauty of age

News

The beauty of age

Global – Renaissance is a new print magazine that uses contemporary language to appeal to an older female demographic.
Renaissance : Magazine : The Flat Age Society
The new old

News

The new old

London – New Old at The Design Museum examines the potential for design to enhance later life.
The Design Museum : The Flat Age Society : The Optimised Self
Golden oldie

News

Golden oldie

UK – Bo Gilbert, the star of Harvey Nichols’ latest print advert, is the first centenarian to feature in Vogue.
Harvey Nichols : British Vogue : Vogue
Vishnu Singh: 10 hot consumer trends for 2015

Viewpoints

Vishnu Singh: 10 hot consumer trends for 2015

Vishnu Singh, director of Ericsson ConsumerLab, reveals the latest digital consumer trends.
Ericsson ConsumerLab : CES 2015 : Digital Purse
Smartphone users aged over 55 rarely download apps

Big Ideas

Smartphone users aged over 55 rarely download apps

Baby Boomers are adopting smartphones at a rapid rate, but leaving apps behind.
Smartphones : Apps : Flat Agers
The Polarity Paradox Webinar

Viewpoints

The Polarity Paradox Webinar

The Polarity Paradox webinar explored LS:N Global’s latest macrotrends.
The Polarity Paradox : The Convergence Economy : The Flat Age Society
The Flat Age Society

Macro Trends

The Flat Age Society

Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a num...
Baby Boomers : Age : Agelessness
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