Beer

Beavertown Brewery and CALM launch mental health awareness crisps

News

Beavertown Brewery and CALM launch mental health awareness crisps

British brewery Beavertown has joined forces with the Campaign Against Living Miserably (CALM) to introduce a unique initiative.
Food : Drink : Wellbeing
Asahi targets 50% sales share for no- and low-alcohol drinks

News

Asahi targets 50% sales share for no- and low-alcohol drinks

Asahi, the Japanese brewer known for brands including Asahi Super Dry, Peroni Nastro Azzurro and Pilsner Urquell, is planning for a continued decli...
Asahi : Beer : Alcohol
The Campaign: A sober St Patrick’s Day with Guinness 0.0

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The Campaign: A sober St Patrick’s Day with Guinness 0.0

Guinness launched a St Patrick’s Day campaign that surprisingly asked customers to go easy on the booze. Instead, the Diageo-owned brand encouraged...
Food : Drink : Guinness
Natural Material Studio crafts decorative wall panels from brewery waste

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Natural Material Studio crafts decorative wall panels from brewery waste

At Copenhagen Airport, a unique design element stands out in the Åben brewery restaurant: swirly panels crafted from spent grain, a by-product of b...
Food & Drink : Sustainability : Design
Heineken unveils genetic taste kits to decode beer preferences

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Heineken unveils genetic taste kits to decode beer preferences

Heineken introduced a pioneering way for New Zealanders to explore their taste buds through genetic testing in November 2023.
Food & Drink : Alcohol : Heineken
Solar-powered brewery brings eco-friendly beer to Britain

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Solar-powered brewery brings eco-friendly beer to Britain

A new British brewery is using solar energy to make eco-friendly beer. One Planet Brewing uses photovoltaic solar panels to generate enough electri...
Sustainability : Food & Drink : Architecture
Baker & Cook and Brewerkz make bread and beer regenerative

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Baker & Cook and Brewerkz make bread and beer regenerative

The Baker & Cook bakery has teamed up with Brewerkz brewery to launch NEWGrain+ Sourdough and Earthbrew Sourdough Pale Ale.
Food & Drink : Sustainability : Food Waste
Beck’s Brazil launches limited-edition beer for over-70s

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Beck’s Brazil launches limited-edition beer for over-70s

Acknowledging the growing recognition of the pro-age movement and the individual needs of older consumers, Beck’s Brewery has launched a limited-ed...
Drink : Alcohol : Beer
Coors’ latest ads can cool down buildings

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Coors’ latest ads can cool down buildings

American beer brand Coors is developing advertising that benefits the built environment.
Advertising : Food & Drink : Sustainability
Heineken’s festive packaging hacks for DIY minds

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Heineken’s festive packaging hacks for DIY minds

The beer company’s latest multi-brand seasonal campaign, Holiday Hacks, offers drinkers a way to turn their bottles, cans and other packaging into ...
Drink : Food And Drink : DIY
Tropical wheat beer gets a mustard kick

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Tropical wheat beer gets a mustard kick

Oskar Blues Brewery has partnered with French’s to launch a mustard-flavoured tropical wheat beer.
Drinks : Beer : New Flavours
Covid-19: A craft beer created in response to coronavirus

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Covid-19: A craft beer created in response to coronavirus

Otherside Brewing Co has created a new sub-brand inspired by the coronavirus pandemic.
Alcohol : Convenience Culture : Home Entertainment
Stat: No-lo beer sales are boosting overall UK market

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Stat: No-lo beer sales are boosting overall UK market

Research by Nielsen has shown that zero- and low-alcohol beer sales have driven growth in the UK beer category as a whole.
Drinks : Alcohol : Low Alcohol
This appliance brews beer, coffee and kombucha

News

This appliance brews beer, coffee and kombucha

PicoBrew has released a new multi-functional appliance capable of brewing a range of drinks from coffee to beer.
Drink : Technology : Coffee
A new identity for one of China’s first microbrewery brands

News

A new identity for one of China’s first microbrewery brands

AB InBev has refreshed its Boxing Cat craft beer brand with a new visual identity and a playful integrated campaign.
Drink : Advertising : Beer
A beer-wine hybrid crafted for curious drinkers

News

A beer-wine hybrid crafted for curious drinkers

Magic Hat Brewing Company has created DuVine, pushing the boundaries of what is typically considered beer.
Drink : Beer : Wine
Stat: America’s craft beer market is oversaturated

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Stat: America’s craft beer market is oversaturated

America’s craft beer scene continues to grow year-on-year, according to new figures by the Brewers Association from the Craft Brewers Co...
Drink : Beer : Stat
Carling’s new campaign spotlights LGBTQ football

News

Carling’s new campaign spotlights LGBTQ football

The brewery brand has unveiled a new two-part campaign featuring players of LGBTQ-inclusive football team Black Country Fusion FC.
Drinks : Civic Brands : Beer
James Grundy explains how lower-alcohol beer can take on the big beer industry

Big Ideas

James Grundy explains how lower-alcohol beer can take on the big beer industry

The co-founder of Small Beer Brew Co explains the appeal of small beer and why sustainability is a key tenet of the London-based brewery.
Drinks : Beer : Low ABV
Smart beer fridges enter the workplace

News

Smart beer fridges enter the workplace

Online alcohol retailer Drizly and brewer Anheuser-Busch are bringing connected beer fridges to offices across the US.
Drinks : Beer : Workplace
Beck’s switches beer cans for champagne flutes

News

Beck’s switches beer cans for champagne flutes

Germany – Beck’s latest premium beer container echoes the shape of a champagne flute in an effort to position the drink as a premium product.
Drinks : Product Design : Beer
Bed and Beverages

Micro Trends

Bed and Beverages

A new type of hotel is emerging where alcohol is not confined to the bar, but is at the core of the hospitality experience.
Travel : Hospitality : Drinks
Caña magazine takes a novel approach to beer appreciation

News

Caña magazine takes a novel approach to beer appreciation

Barcelona – The publication, which was launched with an art exhibition, positions beer as the drink of choice for young creatives.
Drinks : Branding : Media
Brewing discussions

News

Brewing discussions

UK – A new ad by Heineken challenges stereotypes by bringing together individuals with opposing viewpoints.
Heineken : Civic Brands : The Dislocated World
Crafting beer’s future

Big Ideas

Crafting beer’s future

US – There has been a plateau in the growth of craft beer sales, according to the Brewers Association.
Beer : Alcohol : Heineken
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