UK – A new ad by Heineken challenges stereotypes by bringing together individuals with opposing viewpoints.
In a polarised, Dislocated World, Heineken’s ad aims to communicate the benefit of bringing people with diverse viewpoints together.
The film, which is billed as a ‘social experiment’, features a climate-change denier paired with an environmental activist, a transgender woman paired with a man who believes strongly in traditional gender roles, and a feminist paired with an anti-feminist.
The duos take part in a series of ice-breaker activities, which are followed by a discussion in which they are encouraged to learn more about each other.
Heineken has also launched a Facebook Chatbot that aims to help people to break out of their social silos by introducing them to like-minded individuals from diverse backgrounds.