Heineken

Heineken uses AR to turn Irish pubs into virtual museums

News

Heineken uses AR to turn Irish pubs into virtual museums

Heineken Ireland is using augmented reality (AR) to preserve historic Irish pubs as part of a new campaign imaged by LePub and Publicis Dublin.
Food & Drink : Ar : Heineken
Heineken and Bodega unveil The Boring Phone to encourage offline social connections

News

Heineken and Bodega unveil The Boring Phone to encourage offline social connections

In response to smartphones’ growing dominance and impact on real-life interactions, beer specialist Heineken and Bodega, a conceptual retail space ...
Technology : Youth : Design
Heineken unveils genetic taste kits to decode beer preferences

News

Heineken unveils genetic taste kits to decode beer preferences

Heineken introduced a pioneering way for New Zealanders to explore their taste buds through genetic testing in November 2023.
Food & Drink : Alcohol : Heineken
Heineken’s festive packaging hacks for DIY minds

News

Heineken’s festive packaging hacks for DIY minds

The beer company’s latest multi-brand seasonal campaign, Holiday Hacks, offers drinkers a way to turn their bottles, cans and other packaging into ...
Drink : Food And Drink : DIY
How are brands tracking emotions to improve their content?

Viewpoints

How are brands tracking emotions to improve their content?

As emotion-tracking becomes more accessible, brands are becoming hungrier to see how the content they are creating is making their customers f...
Digital : Technology : Media
New project combines essence of wine and tea

Big Ideas

New project combines essence of wine and tea

Georgia – The project, Wine Tea, was recently named the winner of the state programme Startup Georgia.
Drink : Wellness : Food
Brewing discussions

News

Brewing discussions

UK – A new ad by Heineken challenges stereotypes by bringing together individuals with opposing viewpoints.
Heineken : Civic Brands : The Dislocated World
Youth Marketing Strategy summit 2017

Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...
​Generation Z : Youth Culture : Virtual Reality
Crafting beer’s future

Big Ideas

Crafting beer’s future

US – There has been a plateau in the growth of craft beer sales, according to the Brewers Association.
Beer : Alcohol : Heineken
Softer drinks aisles

Big Ideas

Softer drinks aisles

UK – Tesco is becoming an important advocate for non-alcoholic and low-alcohol beverages.
Millennials : Party-Totallers : Tesco
Drinks on demand

Big Ideas

Drinks on demand

UK – Heineken has launched a new partnership with Deliveroo that aims to bridge the gap between the bar, the off-licence and the home.
Heineken : Deliveroo : Convenience Culture
Party-totallers

Communities

Party-totallers

Tired of a culture that normalises inebriation and places alcohol at the centre of every event, Party-totallers are shunning the shots, beer and ...
Party-totallers : The Optimised Self : Non-alcoholic
Sober judgement

Big Ideas

Sober judgement

UK – Brewing company Heineken has published new research showing there is a shift towards moderate drinking among British Millennials.
Heineken : Beer : The Optimised Self
Hops house: Heineken to enter the home-brewery battle

News

Hops house: Heineken to enter the home-brewery battle

Amsterdam – Heineken’s latest product aims to bring the experience of drinking draught beer in a bar into the home with the release of The Sub beer...
Bar : Marc Newsom : The Sub
Club Heineken: Designers collaborate on a new nightclub experience

News

Club Heineken: Designers collaborate on a new nightclub experience

Club Heineken: Designers collaborate on a new nightclub experience
Heineken : Milan Design Week : Open Design Explorations
Open source: Heineken brews up some innovation

News

Open source: Heineken brews up some innovation

Open source: Heineken brews up some innovation
Heineken : Heineken Ideas Brewery : Open Brands
Love interest: Heineken has a thirst for romance

News

Love interest: Heineken has a thirst for romance

Amsterdam – Advertising agency Wieden + Kennedy has created a Facebook app called The Serenade for beer brand Heineken that lets people ask their p...
Advertising : Mariachi : The Serenade
Festivi-tree: Heineken spreads Christmas message

News

Festivi-tree: Heineken spreads Christmas message

Festivi-tree: Heineken spreads Christmas message
Christmas : Heineken : Beer
Europeans find thirst for non-alcoholic beer

Big Ideas

Europeans find thirst for non-alcoholic beer

Europeans find thirst for non-alcoholic beer
Netherlands : Beer : Heineken
Different league: Heineken app is on the ball

News

Different league: Heineken app is on the ball

Different league: Heineken app is on the ball
Gaming : Culture : Gamification
Heineken alcohol plan strengthens health deal

Big Ideas

Heineken alcohol plan strengthens health deal

Heineken alcohol plan strengthens health deal
Food : Heineken : Strongbow
Truman's

Design Directions

Truman's

It was, to say the least, an unusual love affair. Michael-George Hemus and his best friend James Morgan realised they had fallen, head-over-heels, ...
Branding : Brick Lane Brewery : Truman's
Tommy Hilfiger shouts Loud on the airwaves

Big Ideas

Tommy Hilfiger shouts Loud on the airwaves

Tommy Hilfiger shouts Loud on the airwaves
LVMH : Nowness : Branded Content
Listen up: Dutch courage for Radio Heineken

News

Listen up: Dutch courage for Radio Heineken

Listen up: Dutch courage for Radio Heineken
Singapore : Heineken : Branded Content
Curb Media

Design Directions

Curb Media

When he started natural media company Curb Media two years ago, many people thought Anthony Ganjou was mad.‘We went into meetings saying,...
Branding : Anthony Ganjou : Grass
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