branded content

Guerlain reveals the sound of craft in new content series

News

Guerlain reveals the sound of craft in new content series

Luxury beauty brand Guerlain is introducing a series of videos using ASMR, placing its long-standing sensory savoir faire in the spotlight.
Luxury : ASMR : Guerlain
Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

News

Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

A new study from OnePoll commissioned by Vizrt on Gen Z as sports fans shows that the young generation are engaging with sport content in new ways.
Sports : Sport : Social Media Communities
Simon Mottram: Rapha

Viewpoints

Simon Mottram: Rapha

The founder on creating the right company culture and the brand’s US expansion.
Rapha : World Retail Congress : Retail
The Fifth Sense

Design Directions

The Fifth Sense

The Fifth Sense is a multidimensional brand experience that spans digital and physical locations.
Chanel : Dislocated World : Feminism
Finders seekers

Big Ideas

Finders seekers

New York – A new outdoor campaign by shopping platform Lyst celebrates the thrill of the fashion hunt.
Lyst : Revelation Brands : Seek
Finger-licking good

News

Finger-licking good

Global – KFC has embraced the weird and wonderful world of ASMR with a special film from the Colonel himself.
KFC : E-motional Economy : Visual ASMR
The app factor

Big Ideas

The app factor

US – Apple is launching a reality tv show to reveal the world of apps and the people that develop them.
Apple : Mega-systems : Planet Of The Apps
Cannes Lions International Festival of Creativity 2016: Part 2

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 2

Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.
Advertising : Creativity : Digital
Cannes Lions International Festival of Creativity 2016: Part 1

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 1

The French Riviera was the backdrop for the annual meeting of minds from the global advertising industry, who examined new forms of digital creativ...
Advertising : Branded Content : Virtual Reality
Emily Forbes: Seenit

Viewpoints

Emily Forbes: Seenit

How brands can use the power of the crowd to find authentic, front-line content.
Seenit : Emily Forbes : Citizen Journalism
Branded Content Market: Part 2

Markets

Branded Content Market: Part 2

For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.
Branded Content : Virtual Reality : Anti-authentic
Look and see: Studio creates magazine for optician brand

News

Look and see: Studio creates magazine for optician brand

Barcelona – One look at its cover and onFocus appears to be another indie magazine, but a quick look at the content and it becomes clear: this is n...
Perfect Vision : Branded Content : Barcelona
Dazzling Afterglow: Philips film mesmerises with LED lights

News

Dazzling Afterglow: Philips film mesmerises with LED lights

US – Electronics company Philips is promoting its Ambilight TV technology with a stunning film that plays with colour and light. 
Philips TV : Sweetgrass Productions : Fauna Festish
Video king: The magic of collaboration between brands and YouTube

News

Video king: The magic of collaboration between brands and YouTube

London – At our Youthquake II Network Evening, held at The Future Laboratory HQ last week, LS:N Global reporter Rowland Manthorpe spoke to James Ma...
Youthquake : Online Video : YouTube
Brand remix: Clarks given a hip-hop spin

News

Brand remix: Clarks given a hip-hop spin

UK – American rapper MF DOOM and British footwear brand Clarks Originals celebrate the launch of the Wallabee DOOM with a hi-hop inspired promoti...
Clarks : Music Video : Branded Content
Cable television show becomes shoppable video

Big Ideas

Cable television show becomes shoppable video

US – The most recent episode of US sitcom Cougar Town turned into 30 minutes of product placement, when the series collaborated with Target to cr...
Shoppable Videos : WireWAX : Convergence Retail
Alexander & James

Design Directions

Alexander & James

Blurring editorial content with online sales is not purely the preserve of luxury fashion e-tailers. It is also a strategy being adopted by alcohol...
Luxury : Female Whisky Drinkers : Mixology
Brilliant Britain

Design Directions

Brilliant Britain

From the Pinterest-style layout to the minimal branding and engaging, whimsical feel, everything about Mulberry’s Brilliant Britain micro...
Craft : Made In The UK : Nationalism
Fragrant feeling: Burberry in tune with UK band

News

Fragrant feeling: Burberry in tune with UK band

Fragrant feeling: Burberry in tune with UK band
Fragrance : Merging : Content
Take note: Muji apps draw on brand’s design

News

Take note: Muji apps draw on brand’s design

Take note: Muji apps draw on brand’s design
Muji : App : IPad
Tommy Hilfiger shouts Loud on the airwaves

Big Ideas

Tommy Hilfiger shouts Loud on the airwaves

Tommy Hilfiger shouts Loud on the airwaves
LVMH : Nowness : Branded Content
Listen up: Dutch courage for Radio Heineken

News

Listen up: Dutch courage for Radio Heineken

Listen up: Dutch courage for Radio Heineken
Singapore : Heineken : Branded Content
Loading...
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more