Love interest: Heineken has a thirst for romance

05.02.2012 Advertising : Mariachi : The Serenade

Amsterdam – Advertising agency Wieden + Kennedy has created a Facebook app called The Serenade for beer brand Heineken that lets people ask their partner on a valentine date through a personalised video.

Users choose one of a number of video options in which a mariachi band member relays the message to the prospective date. The film is then posted onto the prospective date’s wall, and he or she can accept or decline.

This is a great example of a personalised campaign. The more personalised brands can make their advertising campaigns, the more compelling they will be for their target audience. For more on how smart brands are tailoring advertising content to customers, read our Future Media Landscapes macrotrend.

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