Love interest: Heineken has a thirst for romance

Love interest: Heineken has a thirst for romance

Amsterdam – Advertising agency Wieden + Kennedy has created a Facebook app called The Serenade for beer brand Heineken that lets people ask their partner on a valentine date through a personalised video.

#5183 / 0

Amsterdam – Advertising agency Wieden + Kennedy has created a Facebook app called The Serenade for beer brand Heineken that lets people ask their partner on a valentine date through a personalised video.

Users choose one of a number of video options in which a mariachi band member relays the message to the prospective date. The film is then posted onto the prospective date’s wall, and he or she can accept or decline.

This is a great example of a personalised campaign. The more personalised brands can make their advertising campaigns, the more compelling they will be for their target audience. For more on how smart brands are tailoring advertising content to customers, read our Future Media Landscapes macrotrend.

Discover More News
Mobile World Congress 2024 daily recap: Edge computing and digital divas

News

Mobile World Congress 2024 daily recap: Edge computing and digital divas

5G, AI and edge computing were hot topics at this year’s MWC, but what happens when all three technologies converge?
Technology : Event : Mobile
L’Occitane celebrates Ramadan with a virtual pop-up store

News

L’Occitane celebrates Ramadan with a virtual pop-up store

French beauty brand L’Occitane En Provence has unveiled a virtual store in celebration of Ramadan. Created in partnership with Emperia, the interac...
Retail : Technology : VR
Foresight Friday: Fiona Harkin, director of foresight

News

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, d...
Foresight
Stat: FootballCo explores shifting fan preferences in global football

News

Stat: FootballCo explores shifting fan preferences in global football

New research from FootballCo reveals that a surge in young player-over-club fans is reshaping traditional football landscapes.
Sports : Youth : Entertainment
Mobile World Congress 2024 daily recap: app-less phones, transparent laptops and flying cars

News

Mobile World Congress 2024 daily recap: app-less phones, transparent laptops and flying cars

Monday marked the beginning of Mobile World Congress 2024 in Barcelona.
Technology : Mobile World Congress : Lenovo
Coach unveils Find Your Courage campaign set in a virtual universe

News

Coach unveils Find Your Courage campaign set in a virtual universe

Luxury fashion brand Coach has launched its latest campaign, Find Your Courage, featuring a virtual universe.
Luxury : Advertising & Branding : Fashion
L'Oréal and Prada expand partnership with Miu Miu Beauty launch in 2025

News

L'Oréal and Prada expand partnership with Miu Miu Beauty launch in 2025

During its 2023 annual results conference, L'Oréal announced a groundbreaking move in the luxury beauty sector.
Beauty : Luxury : Fashion
Stat: Calm alerts on the debilitating impact of family planning for working women

News

Stat: Calm alerts on the debilitating impact of family planning for working women

In its Voice of the Workplace Report released in February 2024, meditation and sleep app Calm reveals that employees believe their workplace is not...
Workplace : Health & Wellness : Society
Intrusive thoughts and garbage-throwing

News

Intrusive thoughts and garbage-throwing

Milan Fashion Week, from 20–26 February 2024, started with a bang with Diesel, which invited guests to a Zoom call where hundreds of fans from all ...
Luxury : Fashion : Design
Materials in movement

News

Materials in movement

Designers turned into directors shouting ‘lights, camera, action’ in Milan as looks made from shredded fabric, shiny embroidery, vinyl and silk cam...
Luxury : Fashion : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more