Parenting

Alphas Now and Next: From the Sandbox to Roblox

Macro Trends

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...

Generations : Gen Alpha : Demographics

In (Birth) Control

Micro Trends

In (Birth) Control

The birth control landscape in the US will change when male-based methods hit the market, bringing with them a potentially profound social impact.

Health : Wellness : Contraception

New sex toy doubles as an artificial insemination device

News

New sex toy doubles as an artificial insemination device

Vruit is a new sex toy offering an alternative to clinical insemination, transforming the act of insemination from something medicalised and steril...

Health : Sexual Wellness : Design

Gen Alpha and Alt Foods

Markets

Gen Alpha and Alt Foods

As Generation Alpha begin to flex their spending power, the alternative food market must adapt to the next generation of planet- and health-conscio...

Food & Drink : Youth : Health & Wellness

America’s New Age of Parenting

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...

Youth : Health & Wellness : Society

Little Spoon re-imagines a healthier Lunchables for Gen Alpha

News

Little Spoon re-imagines a healthier Lunchables for Gen Alpha

Lunchables, the nostalgic staple food from the 1990s and early noughties, has had a makeover. Children’s food brand Little Spoon has redesigned the...

Food&Drink : Youth : Kids

Bambino Mio unveils rebellious rebranding for re-usable nappies

News

Bambino Mio unveils rebellious rebranding for re-usable nappies

Re-usable nappy brand Bambino Mio has joined forces with London-based design agency Big Fish to launch a new brand identity to empower environmenta...

Design : Youth : Parenting

The first baby with three biological parents born in the UK

News

The first baby with three biological parents born in the UK

Thanks to a cutting-edge IVF procedure, a baby conceived with DNA from three people has been born in the UK.

Parenting : Future Family : Family In 2050

Footprint encourages safe sharenting

News

Footprint encourages safe sharenting

Footprint is a new mobile application that is created for parents to create a digital timeline of their child’s life as they grow.

Youth : Media & Entertainment : Technology

Viewpoints

Family in 2050

By 2050, artificial wombs could be the preferred method of reproduction. Speculative artist Lisa Mandemaker discusses this progressive future while...

Health : Wellness : Technology

Stat: England’s parents struggle to give career advice

News

Stat: England’s parents struggle to give career advice

In an age when the jobs market is rapidly changing, many of England’s parents are feeling stuck when offering careers advice to their children.

Youth : Education : Parenting

Gen Z Parenting Market

Markets

Gen Z Parenting Market

No longer the epitome of youth culture, members of Generation Z are having kids of their own, driving the parenting sector in unexpected new direct...

Gen Z : Fashion : Youth

Baby Dove wants to tackle post-partum pressures

News

Baby Dove wants to tackle post-partum pressures

Painting a more truthful picture of early motherhood, Baby Dove’s Under Pressure campaign aims to remove the social stigma from post-natal depression.

Health & Wellness : Society : Mental Health

Match wants to connect single-parent daters

News

Match wants to connect single-parent daters

Recognising the challenges that single parents face when dating online, dating company Match has unveiled Stir to specifically target this group.

Dating : Media & Entertainment : Society

Petit Pli’s garments grow along with children

News

Petit Pli’s garments grow along with children

Wearable technology company Petit Pli is developing a range of garments that expand as children grow in a bid to prolong the lifespan of clothing.

Youth : Fashion : Gen Alpha

Carefull lets families protect loved ones’ finances

News

Carefull lets families protect loved ones’ finances

Fintech company Carefull is launching a platform to support care-givers in managing the finances of ageing relatives.

Finance : FinTech : Society

Frida reveals the realities of breastfeeding

News

Frida reveals the realities of breastfeeding

Postnatal brand Frida has released a short film that explores problems new mothers encounter when breastfeeding.

Advertising : Health And Wellness : Society

Stat: Parents get a green lesson from Generation Alpha

News

Stat: Parents get a green lesson from Generation Alpha

Kantar has found that children are driving parents to change their consumer behaviour and acquire more environmentally friendly habits.

Youth : Environment : Parenting

Stat: Technology could be making parenting harder

News

Stat: Technology could be making parenting harder

The use of technology and social media by US children is causing anxiety among parents.

Society : Technology : Parenting

Stat: UK fathers take on more childcare during lockdown

News

Stat: UK fathers take on more childcare during lockdown

New research suggests that fathers are taking on more childcare and housework during lockdown, although most of it is still being done by mothers.

Society : Parenting : Covid-19

A breast-pumping sports bra for active mums

News

A breast-pumping sports bra for active mums

Nurturally has released a breast-pumping bra that also doubles as a sports bra.

Health And Wellness : Parenting : Female Futures

Micro Trends

Edu-play-tion

With parents of Generation Alpha now home educators, brands are elevating playtime with tools that combine digital and analogue learning.

Youth : Technology : Gen Alpha

Stat: Western mothers doubt they can ‘have it all’

News

Stat: Western mothers doubt they can ‘have it all’

A report by YouGov reveals that mothers in North America and Europe are less likely than fathers to think they can have it all.

Society : Parenting : Equality

ReDyper is a circular approach to nappies

News

ReDyper is a circular approach to nappies

Dyper is offering a subscription service that allows parents to return used nappies for more sustainable disposal.

Recycling : Circular Economy : Subscription Service

Google Assistant becomes a digital storyteller

News

Google Assistant becomes a digital storyteller

My Storytime allows parents to read to their children from the other side of the world.

Media : Technology : Youth

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