Need to Know
07 : 07 : 23

UK – Re-usable nappy brand Bambino Mio has joined forces with London-based design agency Big Fish to launch a new brand identity to empower environmentally conscious parents and address the global climate crisis. The company, founded in the UK in 1997, later expanded to 50 countries and has reportedly prevented over 2.5bn single-use disposable nappies from reaching landfill.

Big Fish worked on a new logo featuring a hidden bum and new branding with playful fonts, a bold colour palette, childish doodles and stickers. The aim was to inject a pop of colour and create a rebellious identity that appeals to parents and encourages them to make a sustainable choice for their baby’s future.

Bambino Mio also partnered with 3D packaging experts Studio Davis to redesign the structural packaging of their nappies with a more efficient modular design that reduces plastic waste.

The rebranding included introducing the Revolutionary Reusable Nappy, Bambino Mio’s next-generation nappy designed to be birth-to-potty and providing the convenience of a disposable nappy with the environmental benefits of a re-usable one. The brand is also tackling the cost of living crisis with The Changemaker bundle – saving parents over £700 ($890, €820) compared to branded single-use nappies. New payment options to allow parents to spread the cost over time, interest-free, have also been launched.

As explored in our Gen Z Parenting Market report, demand for environmentally conscious baby products is rising among young parents who already have the carbon footprint of their baby in mind.

France – LVMH-owned Moët Hennessy has announced the opening of Cravan, a unique venue dedicated to celebrating French art de vivre, exceptional cocktails and culture in the vibrant Parisian Saint-Germain-des-Prés district.

Belgian designer Ramy Fischler imagined the enchanting experience within a beautifully restored 17th-century building spanning five floors. From June 2023, visitors will enjoy three distinct cocktail bars, each with its own ambience and a Rizzoli bookstore curated by Cravan.

In addition, the top floors feature a private by-invitation-only atelier and a mini Parisian ciné-kiosk where films will be screened on warm summer nights. The champagne, wine and spirits specialist aims to share its unique blend of hospitality, culture and cocktail craftsmanship with locals and international guests. Serving as the venue’s founder and artistic director is celebrated restaurateur and cocktail expert Franck Audoux, who opened the original Cravan bar in the 16th Parisian district in 2018.

‘Moët Hennessy is in the world of bars and a supplier to many bars worldwide, but we don’t actually operate one ourselves,’ said Philippe Schaus, chairman and CEO. ‘It is a way to gain more credibility, knowledge and a place to test ideas and concepts. We wanted to create a complete experience for consumers.’

As seen in our analysis of Alco Pop-ups, drink manufacturers are turning to retail collaborations and hospitality to drive customers to bricks-and-mortar locations. Moët Hennessy is taking the experience to new levels by bringing prestige and exclusivity to customers with its own venue.

US – In its annual report on the world's most liveable cities, released in June 2023, The Economist Intelligence Unit (EIU) reveals that Honolulu (Hawaii) is the first American city in the rankings, reaching 25th spot. Researchers assessed 173 cities worldwide on various criteria such as healthcare, education, stability, infrastructure and environment.

Vienna (Austria) tops the rankings for the fourth time in five years, thanks to its infrastructure, culture, entertainment and solid healthcare and education services. Right behind are Copenhagen (Denmark), Melbourne (Australia), Sydney (Australia) and Vancouver (Canada).

American cities like San Diego and Los Angeles, which used to rank higher, both fell 17 spots to number 61 and 57, respectively. New York is down 10 spots to 69th place. The report notes that post-pandemic improvements in education and healthcare scores across Asia, Africa and the Middle East have pushed cities like Vietnam’s Hanoi (+20 spots) and Malaysia’s Kuala Lumpur (+19 spots) higher up the rankings.

The three least liveable cities are Algiers (Algeria), Tripoli (Libya) and Damascus (Syria). Kyiv (Ukraine) is also currently ranked in the bottom 10.

The liveability survey was designed to help companies calculate hardship allowances for staff moving to a new, possibly less tolerable, city – ensuring better Work States for both employers and employees.