TikTok

Brand Innovation Debrief: Walmart

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...
Walmart : Retail Strategy : Gen Z
Cracking the Algorithm Code

Viewpoints

Cracking the Algorithm Code

As the seemingly omnipresent power of global tech giants reaches new levels, a revaluation of individual liberty and agency is underway.   
Algorithms : Big Data : Technology
Brand Innovation Debrief:  Alo Yoga

Big Ideas

Brand Innovation Debrief:  Alo Yoga

Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand, using aspirational luxury, the rise of sporty lifestyles a...
Fashion : Sports & Leisure : Retail
World Retail Congress 2024: The Value Contradiction

Big Ideas

World Retail Congress 2024: The Value Contradiction

As the cost-of-living crisis continues, the equation between price point, value for money and consumers’ own values and ethics has never been so co...
Retail : Sustainability : Youth
Stat: TikTok leads global in-app earnings with record-breaking revenue

News

Stat: TikTok leads global in-app earnings with record-breaking revenue

Despite facing regulatory challenges in several countries, TikTok emerged as the top-earning app globally.
Technology : Pop-culture & Media : Society
Sophia Smith Galer unveils AI-powered TikTok script tool

News

Sophia Smith Galer unveils AI-powered TikTok script tool

Award-winning journalist, author and Futures 100 Innovators nominee Sophia Smith Galer introduced her own AI-powered video script assistant in Marc...
Technology : Pop-culture & Media : TikTok
Stat: Influencer marketing brings greater ROI than traditional digital ads

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...
Advertising : Content Creator : Influencers
Foresight Friday: Simar Deol, foresight analyst

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Foresight : Foresight Friday : TikTok
Stat: YouTube is the number one place for Gen Alpha to see ads

News

Stat: YouTube is the number one place for Gen Alpha to see ads

For a new report published in February 2024, Precise TV and Giraffe Insights surveyed 2,000 US-based kids aged 2–12 and their parents to analyse th...
Gen Alpha : Youth : Media
The Download: Milan Fashion Week Autumn/Winter 2024

Big Ideas

The Download: Milan Fashion Week Autumn/Winter 2024

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Milan Fashion Week.
Luxury : Fashion : Design
TikTok debuts redesigned app for Apple's Vision Pro headset

News

TikTok debuts redesigned app for Apple's Vision Pro headset

TikTok has officially launched a specially designed app for Apple's Vision Pro headset, providing users with an immersive short-form video experience.
Technology : Pop-culture & Media : Society
Brand Innovation Debrief: Elf Beauty

Big Ideas

Brand Innovation Debrief: Elf Beauty

In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...
Beauty : Gen Z : E.l.f Beauty
The Trend: Danse Macabre

News

The Trend: Danse Macabre

Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.
Pop Culture : Media : Gen Zalpha
Stat: TikTok ads have a positive impact on consumer trust

News

Stat: TikTok ads have a positive impact on consumer trust

Despite TikTok’s chokehold on younger consumers, many brands remain wary about marketing on the platform. But a recent of poll of TikTok users show...
Social Media : Pop Culture : Retail
Web Summit Lisbon 2023: Music Futures

Big Ideas

Web Summit Lisbon 2023: Music Futures

Web Summit Lisbon 2023 tuned into the future of music, delving into the destiny of musicians, their art and their evolving connection with fans.
Music : Senses And Music : Live Music
TikTok Shop elevates luxury resale with Real Authentication partnership

News

TikTok Shop elevates luxury resale with Real Authentication partnership

TikTok Shop, the social commerce arm of TikTok, has continued its foray into the pre-owned luxury market, forging a strategic alliance with Real Au...
Luxury : Ecommerce : Resale
TikTok ventures into live music with In The Mix festival

News

TikTok ventures into live music with In The Mix festival

TikTok is breaking into the live music scene with its inaugural In The Mix festival, which will feature an impressive line-up including Cardi B, Ni...
Pop Culture & Media : Technology : Youth
Are hybrid meat-vegetables the future of cultivated meat?

News

Are hybrid meat-vegetables the future of cultivated meat?

The Netherlands – At Dutch Design Week in October 2023, London-based food designer Leyu Li showcased three conceptual products combining lab-grown ...
Design : Food & Drink : Sustainability
TikTok Travel Agents

Micro Trends

TikTok Travel Agents

Digital collectives are tapping into algorithms to create a new iteration of hyper-relatable ‘travel agents’ for the influencer era.
Travel : Media : Hospitality
Stat: Brands are neglecting Gen X on social media

News

Stat: Brands are neglecting Gen X on social media

According to a report published in September 2023 by media agency Wavemaker, influencer marketing campaigns largely ignore Gen X, despite 92% of 45...
Media : Society : Advertising
Stat: Nearly half of American adults support TikTok ban

News

Stat: Nearly half of American adults support TikTok ban

According to a recent Reuters/Ipsos survey conducted over two days, some 47% of American adults express at least partial support for banning the Ch...
Media : Entertainment : TikTok
Audio to Watch

Micro Trends

Audio to Watch

Moving music to new frontiers, platforms including Spotify, TikTok, Twitch and YouTube have educated consumers into developing a unique sensitivity...
Music : TikTok : Social Media Platform
Modibodi campaign promotes sustainable period practices

News

Modibodi campaign promotes sustainable period practices

Period-absorbent underwear brand Modibodi revolutionised its marketing strategy in July 2023 by launching a bold TikTok campaign targeting young ad...
Menstruation : TikTok : Fashion
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