Social media communities

Cannes Lions 2024: Three Key Conversations

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...
Cannes Lions : Creativity : Community
Stat: Influencer marketing brings greater ROI than traditional digital ads

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...
Advertising : Content Creator : Influencers
Stat: Gen Z men in the UK are more conservative on feminism than Boomers

News

Stat: Gen Z men in the UK are more conservative on feminism than Boomers

A new Ipsos poll unveiled in February 2024 shows a notable generational schism among UK males aged 16–29.
Society : Pop-culture & Media : Youth
Meet Dazed Club, a social networking app for young creatives

News

Meet Dazed Club, a social networking app for young creatives

Independent youth culture publication Dazed has created a platform connecting its community of creatives.
Fashion : Pop-culture & Media : Youth
Stat: Gen Z news consumption is mostly through social media video

News

Stat: Gen Z news consumption is mostly through social media video

In a stark shift from traditional news consumption, a January 2024 Morning Consult study in the US reveals that nearly three in five members of Gen...
Youth : Education : Content
Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Big Ideas

Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Influencers, strategists and businesses gathered at the world’s largest tech conference in search of solutions to cut through the noise in a satura...
Technology : Influencer Marketing : Gaming
TikTok Travel Agents

Micro Trends

TikTok Travel Agents

Digital collectives are tapping into algorithms to create a new iteration of hyper-relatable ‘travel agents’ for the influencer era.
Travel : Media : Hospitality
Stat: Business leaders plan to spend more on social media

News

Stat: Business leaders plan to spend more on social media

A 2023 report by Sprout Social and Harris Poll has found that despite the turbulent economy and widespread budget cuts, 80% of business leaders are...
Media & Entertainment : Finance : Advertising & Branding
Stat: Belief in online conspiracies greater among US teens than adults

News

Stat: Belief in online conspiracies greater among US teens than adults

A study published in August 2023 has shown that teenagers are significantly more likely to believe online conspiracy theories than older generation...
Youth : Media & Entertainment : Society
Stat: Online harassment is soaring like never before in the US

News

Stat: Online harassment is soaring like never before in the US

Published annually, the latest edition (June 2023) of the Anti-Defamation League's (ADL) Online Hate and Harassment: The American Experience report...
Media : Technology : Society
Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

News

Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

A new study from OnePoll commissioned by Vizrt on Gen Z as sports fans shows that the young generation are engaging with sport content in new ways.
Sports : Sport : Social Media Communities
Members-only Rochambeau Club launches real rosé

News

Members-only Rochambeau Club launches real rosé

Established in 2021 on Instagram as an ultra-exclusive tennis club based in Saint-Paul-de-Vence, South of France, The Rochambeau Club has never exi...
Membership : Travel : Hospitality
Music synching for alone-together listening

News

Music synching for alone-together listening

Music synchronisation app AmpMe is launching a new feature to allow friends to connect virtually and listen to music together.
Music : Social Media Communities : Social
Covid-19: Russia’s geo-tagging for Pride protesters

News

Covid-19: Russia’s geo-tagging for Pride protesters

Tag Your Pride is a geo-tagging tool, launched by global non-profit-making All Out, that enables people around the world to virtually protest again...
Pride : Social Media Communities : Communities
Serendipitous living in a virtual Silicon Valley

News

Serendipitous living in a virtual Silicon Valley

US – Investor and start-up founder Brianne Kimmel has created the virtual shared environment Stay at Home Valley in collaboration with online desig...
Workplace : Social Media Communities : Online
TikTok is the future of global marketing

Viewpoints

TikTok is the future of global marketing

Influencer marketing expert Alessandro Bogliari examines how TikTok can be used for self-expression, values-based marketing and political conversat...
Youth : Media : Technology
Consumers turn to Whatsapp as a trusted news source

Big Ideas

Consumers turn to Whatsapp as a trusted news source

Global – Disillusioned by public social media platforms, people are searching for news on the private messaging channel.
Media : Digital : Technology
Social support

Big Ideas

Social support

US – Facebook is using artificially intelligent (AI) bots to address suicidal behaviour among its users.
Facebook : Mental Health : Artificial Intelligence
Social media fuels debate in Scottish independence referendum

Big Ideas

Social media fuels debate in Scottish independence referendum

The Scottish independence referendum prompted a high level of social media engagement. 
Twitter : Facebook : Scottish Independence Referendum
Research claims that Spiral of Silence exists on social media

Big Ideas

Research claims that Spiral of Silence exists on social media

Study discovers that social media does not encourage users to voice opinions.
Spiral Of Silence : Pew Research Center : Social Media
Twestivals: The social media festival

News

Twestivals: The social media festival

Twestivals: The social media festival
Twestivals : Social Media Festival : Not-for-profit
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