influencer marketing

Stat: Influencer marketing brings greater ROI than traditional digital ads

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...
Advertising : Content Creator : Influencers
Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Big Ideas

Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Influencers, strategists and businesses gathered at the world’s largest tech conference in search of solutions to cut through the noise in a satura...
Technology : Influencer Marketing : Gaming
Web Summit 2023 Daily Recap: Podcasts, influencers and digital legacy

News

Web Summit 2023 Daily Recap: Podcasts, influencers and digital legacy

The first day of the world’s largest tech conference got under way on 14 November 2023 in Lisbon, offering insights on everything from AI and influ...
Technology : Web Summit Lisbon : Podcast
Stat: Brands are neglecting Gen X on social media

News

Stat: Brands are neglecting Gen X on social media

According to a report published in September 2023 by media agency Wavemaker, influencer marketing campaigns largely ignore Gen X, despite 92% of 45...
Media : Society : Advertising
Stat: Gen Z’s main career aspiration is to be an influencer

News

Stat: Gen Z’s main career aspiration is to be an influencer

According to a report published by decision intelligence company Morning Consult in September 2023, 57% of Gen Z, and 41% of all surveyed adults, s...
Youth : Media & Entertainment : Workplace
The Rise of the Expert Influencer

Viewpoints

The Rise of the Expert Influencer

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional acumen, lif...
Retail : Advertising & Branding : Fashion
Raw and real: a new era for influencer marketing

Viewpoints

Raw and real: a new era for influencer marketing

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.
Retail : Covid-19 : Feedback Frontiers
The Fifth Sense

Design Directions

The Fifth Sense

The Fifth Sense is a multidimensional brand experience that spans digital and physical locations.
Chanel : Dislocated World : Feminism
Stephanie Horton: Farfetch

Viewpoints

Stephanie Horton: Farfetch

The secrets of selling luxury online.
Farfetch : Luxury Retail : Content Marketing
Eyes wide shut

News

Eyes wide shut

Global – An interactive trailer for tv series Outcast uses eye-tracking technology to test viewers’ nerves.
Outcast : Revelation Brands : Interactive Content
Circle of trust

Big Ideas

Circle of trust

US – Social media users are almost as likely to trust influencers as they are their friends, according to a new study.
Twitter : Influencer Marketing : Gen Viz
Loading...
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more