Gaming

Mattel to make 90% of its games colour blind-accessible by 2025

News

Mattel to make 90% of its games colour blind-accessible by 2025

Toy giant Mattel is set to make 80% of its global game portfolio colour blind-accessible by the end of 2024, and 90% by 2025.

Gaming : Youth : Accesibility

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...

Walmart : Retail Strategy : Gen Z

Netflix to release 14 video games based on titles such as Emily in Paris

News

Netflix to release 14 video games based on titles such as Emily in Paris

Netflix has announced 14 new video games, expanding its current gaming portfolio with exciting new titles and release dates for highly anticipated ...

Gaming : Pop-culture & Media : Society

ByoWave unveils highly customisable controller for gamers with disabilities

News

ByoWave unveils highly customisable controller for gamers with disabilities

ByoWave and the Designed for Xbox team have joined forces to launch the Proteus Controller, a modular device tailored for gamers with disabilities.

Gaming : Technology : Design

Microsoft introduces Copilot AI companion for Minecraft adventures

News

Microsoft introduces Copilot AI companion for Minecraft adventures

Microsoft has teased a new integration of its AI companion Copilot with sandbox game Minecraft.

Gaming : AI : Technology

Stat: Gaming for self-expression is fuelling growth in gaming

News

Stat: Gaming for self-expression is fuelling growth in gaming

According to online fan community Fandom’s Inside Gaming 2024 report, almost half (46%) of gamers list creation, imagination and self-expression as...

Gaming : Identities : Technology

Walmart unveils 3D e-commerce platform for Gen Z shoppers

News

Walmart unveils 3D e-commerce platform for Gen Z shoppers

Walmart has launched a new e-commerce platform, Walmart Realm, featuring digital doubles of selected products available in real-life stores.

Retail : Technology : Gaming

Most US teens engage in video gaming but face mixed experiences

News

Most US teens engage in video gaming but face mixed experiences

A May 2024 survey by the Pew Research Center reveals that 85% of US teenagers play video games, with 41% engaging daily.

Youth : Gaming : Health

Cultural Curation in the UAE

Viewpoints

Cultural Curation in the UAE

With the ambition to become the Dazed of the Middle East, new lifestyle publication The Sandy Times talks to LS:N Global about the local cultural b...

UAE : Dubai : The Sandy Times

Wow Bao and Flaunt bring loyalty programme to Roblox

News

Wow Bao and Flaunt bring loyalty programme to Roblox

Wow Bao, the renowned fast-casual Asian street food concept, has embarked on a journey into the metaverse by partnering with Flaunt to pioneer the ...

Retail : Technology : Gaming

StepN and Adidas unveil collaborative move-to-earn generative NFT sneakers

News

StepN and Adidas unveil collaborative move-to-earn generative NFT sneakers

Merging fashion, fitness and digital innovation, StepN, the move-to-earn platform revolutionising wellness engagement, has joined forces with Adida...

Fashion : Sports & Leisure : Technology

Content Warning wants gamers to risk their life for content

News

Content Warning wants gamers to risk their life for content

Content Warning, a cooperative horror game, is turning gamers into SpöökTubers adventuring into an eerie underground of the Old World to go viral.

Gaming : Pop-culture & Media : Society

Ikea launches its first gaming furniture collection

News

Ikea launches its first gaming furniture collection

Ikea unveiled its inaugural gaming furniture collection, Brännboll, at Milan Design Week 2024, aimed at the increasingly popular casual gaming market.

Gaming : Home & Family : Design

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

News

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.

Gaming : Youth : Branding

The Sims collaborates with Ebonix and Dark & Lovely on new in-game hairstyles

News

The Sims collaborates with Ebonix and Dark & Lovely on new in-game hairstyles

Maxis, the studio behind The Sims gaming franchise, has joined forces with L’Oréal beauty brand Dark & Lovely and gaming content creator Danielle ‘...

Beauty : Diversity : Representation

BoF Professional Summit 2024: Innovating Fashion’s Tech Frontier

Big Ideas

BoF Professional Summit 2024: Innovating Fashion’s Tech Frontier

Pioneers from the fashion and technology sectors gathered in New York to explore the tech-led trends shaping fashion innovation.

Luxury : Technology : Events

GameScent uplifts the gaming experience with Smell-O-Vision console

News

GameScent uplifts the gaming experience with Smell-O-Vision console

GameScent, a cutting-edge device developed by a team with extensive consumer electronics and gaming expertise, is set to transform the gaming exper...

Gaming : Technology : Scent

The Sims moves the dial on representation with vitiligo skin update

News

The Sims moves the dial on representation with vitiligo skin update

The Sims 4 is setting new standards for representation in gaming. Together with Canadian activist and model Winnie Harlow, The Sims has introduced ...

Gaming : Representation : Youth

Communities

Women Who Play

As gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their share of the spotlight.

Future Of Gaming : Avatar Customisation : Women Empowerment

Stat: LGBTQ+ representation in video games is nearly invisible

News

Stat: LGBTQ+ representation in video games is nearly invisible

In February 2024, GLAAD, the Gay & Lesbian Alliance Against Defamation, unveiled the first-ever report on LGBTQ+ inclusion in video games.

Gaming : Pop-culture & Media : Society

Disney invests over £1bn in new gaming universe integrated with Fortnite

News

Disney invests over £1bn in new gaming universe integrated with Fortnite

Disney has made a seismic entry into the gaming world by investing £1.2bn ($1.5bn, €1.4bn) in the leading American video game developer Epic Games,...

Gaming : Pop-culture & Media : Technology

Authentic Avatars

Markets

Authentic Avatars

Meet the innovators adopting an intersectional approach to make digital avatars more authentic.

Gaming : Pop-culture & Media : Technology

Roblox unveils seamless multilingual chat translation AI

News

Roblox unveils seamless multilingual chat translation AI

Roblox has announced the roll-out of a new AI translation model designed to convert text chats effortlessly in a variety of languages.

Technology : Pop-culture & Media : Gaming

Walmart and Unity revolutionise in-game transactions for physical products

News

Walmart and Unity revolutionise in-game transactions for physical products

Walmart and Unity, the leading platform for real-time 3D content, have unveiled plans to empower Unity developers by integrating Walmart’s commerce...

Food & Drink : Technology : Pop-culture & Media

Introducing Afeela, a car with a PlayStation controller as a steering wheel

News

Introducing Afeela, a car with a PlayStation controller as a steering wheel

At CES 2024, Sony Honda Mobility (SHM) has exhibited a prototype of Afeela, a joint automotive venture taking in-car entertainment to new levels.

Mobility : Technology : Design

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