Introducing Afeela, a car with a PlayStation controller as a steering wheel

US – At CES 2024, Sony Honda Mobility (SHM) has exhibited a prototype of Afeela, a joint automotive venture taking in-car entertainment to new levels. What sets the Afeela apart? The boundary-defying car concept was designed to offer new possibilities on top of conventional car values by combining mobility with intelligence.

To create a new user experience in mobility, the Afeela is equipped with an ultra-large dashboard screen display, and the steering wheel has been swapped for a PlayStation DualSense controller. SHM is developing entertainment and gaming features in partnership with Epic Games, making the most of tech integrated within the car. Sony and Honda have also announced that they’re in collaboration with Microsoft to roll out an AI-powered conversational personal agent.

At LS:N Global, we are monitoring Auto Entertainment developments, drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experiences.