Identity

Gen Z in Australia

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...
Australia : Gen Z : Loneliness
The Future of Work is Inter-Generational

Viewpoints

The Future of Work is Inter-Generational

Commercial director of 55/Redefined, Andy Simpson, explains why companies that radically change the way they employ over-50s and embrace an inter-g...
Workplace : Generations : Accesibility
Vaseline launches world’s first skincare product for transgender women

News

Vaseline launches world’s first skincare product for transgender women

Vaseline has taken a significant step towards inclusivity with the release of the Transition Body Lotion, the first skincare product specifica...
Inclusivity : Health : Beauty
Decolonised Cowboy Core

Micro Trends

Decolonised Cowboy Core

From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, adva...
Pop Culture : Fashion : Media
Emerging Youth: The Maghreb

Behaviours

Emerging Youth: The Maghreb

After years of political instability and social unrest, the Maghreb’s youth are still standing up for their beliefs and making themselves heard thr...
Youth : Society : Culture
Moving African Fashion Forward

Viewpoints

Moving African Fashion Forward

Fashion business consultant Ramata Diallo sits down with LS:N Global to unpack what’s new and next for the African fashion industry.
Africa : Fashion : Retail
Saudi Arabia: Women Futures

Behaviours

Saudi Arabia: Women Futures

Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and inf...
Saudi Arabia : Luxury : Vision 2030
Indian Nuptials Re-imagined

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian weddi...
India : Indian Wedding : Wedding Ceremony
Ikea launches its first gaming furniture collection

News

Ikea launches its first gaming furniture collection

Ikea unveiled its inaugural gaming furniture collection, Brännboll, at Milan Design Week 2024, aimed at the increasingly popular casual gaming market.
Gaming : Home & Family : Design
The Power of Precision Micro-Influencing

Viewpoints

The Power of Precision Micro-Influencing

In the fervour of elections, micro-influencers wield significant power, showing how citizens are placing more value and trust in the voices of thei...
Media : Society : Election
The North Face explores identity and belonging in short film with Amira Patel

News

The North Face explores identity and belonging in short film with Amira Patel

The North Face has released a short film following Amira Patel on a formidable trek to the Annapurna base camp trek in the Himalayas.
Representation : Sports : Womenhood
Guochao Wellness

Markets

Guochao Wellness

The Chinese luxury wellness sector has shifted gears by embracing the ‘national trend’ of Guochao, offering authentic cultural experiences and C-be...
China : Guochao : Luxury
Emerging Youth: Saudi Arabia

Behaviours

Emerging Youth: Saudi Arabia

In Saudi Arabia, digitally savvy Gen Z, fuelled by a profound cultural pride and a thirst for global experiences, are redefining retail, luxury, ho...
Saudi Arabia : Gen Z : Middle East
Stat: Gen Z women in the US are increasingly identifying as LGBTQ+

News

Stat: Gen Z women in the US are increasingly identifying as LGBTQ+

The percentage of lesbian, gay, bisexual, transgender and queer (LGBTQ+) adults in the US has reached a record high, according to a Gallup survey o...
Youth : Identity : Society
Next-Gen Hair Accessories

Markets

Next-Gen Hair Accessories

Between AI, rentals and banana fibres, innovative Black-owned businesses are weaving a dynamic future for the wigs and hair extensions market.
Wig : Natural Hair : Haircare
Stat: Gen Z want employers to help them build personal brands

News

Stat: Gen Z want employers to help them build personal brands

Growing up consuming a steady stream of influencer content, Gen Z feel compelled to develop personal brands and want their employers to help facili...
Identity : Workplace : Society
Stat: Vodafone UK partners with Global Action Plan for online safety

News

Stat: Vodafone UK partners with Global Action Plan for online safety

Vodafone UK has joined forces with Global Action Plan to advocate for online safety, urging UK regulators to prioritise safety in the development o...
Foresight : Generations Now And Next : Generations
The Future of Women’s Health

Viewpoints

The Future of Women’s Health

Dr Somi Javaid, founder and chief medical officer of HerMD, tells LS:N Global how its clinics can help fix a broken healthcare system and close the...
Women's Health : HerMD : Preventative Healthcare
Women Who Play

Communities

Women Who Play

As gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their share of the spotlight.
Future Of Gaming : Avatar Customisation : Women Empowerment
FemFin: Female-forward Finance

Markets

FemFin: Female-forward Finance

A report from The Future Laboratory and Allied Irish Banks (AIB) reveals how women are pioneering a financial system change – global banks and fina...
Finance : Investment : Society
Stat: LGBTQ+ representation in video games is nearly invisible

News

Stat: LGBTQ+ representation in video games is nearly invisible

In February 2024, GLAAD, the Gay & Lesbian Alliance Against Defamation, unveiled the first-ever report on LGBTQ+ inclusion in video games.
Gaming : Pop-culture & Media : Society
In (Birth) Control

Micro Trends

In (Birth) Control

The birth control landscape in the US will change when male-based methods hit the market, bringing with them a potentially profound social impact.
Health : Wellness : Contraception
Emerging Youth: Nigeria

Behaviours

Emerging Youth: Nigeria

Scarred by years of social unrest and a cost of living crisis, Nigerian Gen Z are split between hopes of creativity in local music and film and a g...
Youth : Nigeria : Nigeria
Stat: New report shows lack of diverse decision-makers in UK fashion

News

Stat: New report shows lack of diverse decision-makers in UK fashion

The inaugural UK Fashion DEI (Diversity, Equity and Inclusion) Report, to be released in 2024, exposes a stark lack of diversity in executive roles...
British Fashion Council : Workplace : Work States Futures
The Big Idea: Decolonising Data Privacy

News

The Big Idea: Decolonising Data Privacy

In this report, we discussed how to earn and retain consumers’ trust via ethical data handling strategies, learning from Indigenous cultures priori...
Data : Technology : Decolonisation
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