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Media

Does the e-sports industry need to create new formats to enter the mainstream? Opinion

Does the e-sports industry need to create new formats to enter the mainstream?:

16.08.2017 - Transforming live e-sports experiences could prove key to engaging brands and consumers.

Media : Sport : Digital
The Perfect V elevates the vagina and other stories Briefing

The Perfect V elevates the vagina and other stories:

03.08.2017 - In today’s daily digest: Babies R Us wants to be parents’ friend, Wattpad creates multimedia novels,...
Beauty : Advertising : Digital
Proenza Schouler supports Planned Parenthood and other stories
Video
Briefing

Proenza Schouler supports Planned Parenthood and other stories:

01.08.2017 - In today’s daily digest: High-end West African dining, Minecraft as fiction, BuzzFeed’s intelligent...
Food : Fashion : Retail
How are brands tracking emotions to improve their content? Opinion

How are brands tracking emotions to improve their content?:

31.07.2017 - As emotion-tracking becomes more accessible, brands are becoming hungrier to see how the content...
Digital : Technology : Media
Hypebeast has launched a new vertical targeted at kids Briefing

Hypebeast has launched a new vertical targeted at kids:

21.07.2017 - Global – Hypekids is dedicated to breaking the latest news in the fashion realm to young style devotees.
Fashion : Luxury : Media
Pornhub launches interactive video content category Behaviours

Pornhub launches interactive video content category:

21.07.2017 - Global – Users will now be able to synchronise porn with sex toys in order to simulate sex.
Technology : Digital : Media
Microsoft app uses machine learning to narrate the world
Video
Briefing

Microsoft app uses machine learning to narrate the world:

20.07.2017 - Global – Designed to assist those that are visually impaired, the app can describe everything from text...
Technology : Digital : Media
The ASA is clamping down on sexist ads Behaviours

The ASA is clamping down on sexist ads:

20.07.2017 - UK – The proposals will strengthen rules that represent activities appropriate for one gender, or...
Advertising : Media : Culture
Disney is opening a Star Wars-themed hotel Briefing

Disney is opening a Star Wars-themed hotel:

19.07.2017 - US – The resort aims to immerse guests in the sci-fi franchise’s universe.
Hospitality : Media : Travel
This platform champions athleticism for girls Briefing

This platform champions athleticism for girls:

19.07.2017 - London – Girls Do Succeed celebrates everyday athletes by providing an online community for sporty...
Fashion : Sport : Wellness
What does the rise of injectable cosmetics mean for make-up? Opinion

What does the rise of injectable cosmetics mean for make-up?:

18.07.2017 - How is the make-up market reacting to consumers approaching injectable cosmetics as an extension of...
Beauty : Digital : Media
Will modular design soon be mandated? Opinion

Will modular design soon be mandated?:

12.07.2017 - With electronics brands reluctant to invest in modular design, legislators are taking matters into...
Technology : Design : Media
Tencent restricts children’s gaming sessions Behaviours

Tencent restricts children’s gaming sessions:

12.07.2017 - China – The internet and social media giant wants to curb addiction to its most popular game.

Media : Digital : Technology
Meet our Mexican Luxurians
Video
Briefing

Meet our Mexican Luxurians:

10.07.2017 - Global – This tribe of luxury consumers support local designers, connect with the region’s culture...
Luxury : Fashion : Retail
Spotify stands in solidarity with communities affected by travel ban
Video
Briefing

Spotify stands in solidarity with communities affected by travel ban:

10.07.2017 - Global – The music streaming service’s latest campaign pairs US artists with creatives from...
Media : Culture : Advertising
Cana Magazine takes a novel approach to beer appreciation Briefing

Cana Magazine takes a novel approach to beer appreciation:

10.07.2017 - Barcelona – The publication, which was launched with an art exhibition, positions beer as the drink of...
Drinks : Branding : Media
New music video from The xx doubles as Calvin Klein ad
Video
Briefing

New music video from The xx doubles as Calvin Klein ad:

04.07.2017 - Global – At almost seven minutes long, the short film features the brand’s products and models.

Advertising : Fashion : Media
Amnesty targets Generation Z in new campaign
Video
Briefing

Amnesty targets Generation Z in new campaign:

30.06.2017 - UK – Short animation film calls for the support of human rights by ridiculing the ‘snowflake...
Advertising : Digital : Media
Consumers turn to Whatsapp as a trusted news source Behaviours

Consumers turn to Whatsapp as a trusted news source:

27.06.2017 - Global – Disillusioned by public social media platforms, people are searching for news on the private...
Media : Digital : Technology
Netflix launches choose-your-own-adventure shows
Video
Briefing

Netflix launches choose-your-own-adventure shows:

22.06.2017 - US – The programmes, aimed at children, are designed to take advantage of kids’ desire to play with...
Media : Entertainment : Digital
Getty Images’ new collaboration promotes diversity in stock imagery Briefing

Getty Images’ new collaboration promotes diversity in stock imagery:

20.06.2017 - London ­– The partnership with Campbell Addy is part of the stock photo agency’s initiative to develop...
Culture : Digital : Media
Gaming is no longer a niche category on YouTube Behaviours

Gaming is no longer a niche category on YouTube:

16.06.2017 - Global – It is one of the most watched types of content across the platform.
Gaming : Media : Digital
New Teen Boss magazine aimed at Generation Z entrepreneurs Behaviours

New Teen Boss magazine aimed at Generation Z entrepreneurs:

09.06.2017 - US – The publication has been launched solely in print, without advertisements or an online website.

Media : Digital : Gen Z
Google uses gaming to teach kids how to be safe online
Video
Briefing

Google uses gaming to teach kids how to be safe online:

07.06.2017 - US – Be Internet Awesome is a new classroom curriculum designed to educate children about online...
Digital : Technology : Media
Minutiae is the antithesis of the modern social media experience Briefing

Minutiae is the antithesis of the modern social media experience:

02.06.2017 - Los Angeles – The app encourages users to document the more mundane aspects of their everyday lives.
Technology : Digital : Media
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