Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next: From Ambiguity to Advocacy

Macro Trends

Gen X Now and Next: From Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their c...
Generations : Gen X : Demographics
The Great Wealth Transfer

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The...
Luxury : Gen Z : HNWI
Perimenopause Care-munities Market

Markets

Perimenopause Care-munities Market

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and s...
Women's Health : Health And Wellness : Society
Perimenopause Wellness Market

Markets

Perimenopause Wellness Market

New approaches to the perimenopause are being defined by self-directed and personalised lifestyle choices, with holistic health solutions encompass...
Health & Wellness : Society : Sports & Leisure
Tech-powered Perimenopause

Micro Trends

Tech-powered Perimenopause

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater c...
Technology : Health & Wellness : Society
Youth Culture is entering its Flat Age Future

Viewpoints

Youth Culture is entering its Flat Age Future

TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement hobbies are blurring the lines between old ...
Social Media : Youth : TikTok
Menopausal empowerment

Viewpoints

Menopausal empowerment

Dr Louise Newson, founder of Balance app, uncovers the importance of holistic menopausal wellbeing and educated empowerment for this important life...
Health And Wellness : Health Technology : Menopause
Flat Age Beauty Market

Markets

Flat Age Beauty Market

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...
Beauty : Advertising : The Flat Age Society
Middle Man Beauty Market

Markets

Middle Man Beauty Market

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...
New Masculinity : Beauty : Skincare
Diving into Lush’s phygital experiments

Viewpoints

Diving into Lush’s phygital experiments

Charlotte Nisbet talks about the brand’s phygital retail experiments, from packaging-free stores and recyclable shop fit-outs to machine learning r...
Retail : Beauty : Technology
Privacy Hardware

Micro Trends

Privacy Hardware

As digital privacy and data breaches become pertinent issues, physical tools and devices are being designed to shield citizens’ identities.
Technology : Advertising : Surveillance
Why the food revolution is not about progress

Viewpoints

Why the food revolution is not about progress

S Margot Finn, author of Discriminating Taste: How Class Anxiety Created the American Food Revolution, explains why our modern appetite for organic...
Food : Society : Sustainability
Georgia Travel Market

Markets

Georgia Travel Market

Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the former Soviet ...
Travel : Tourism : Hospitality
Tourism Decelerated

Micro Trends

Tourism Decelerated

With travellers exhausted by overcrowding, homogenised sights and a sea of smartphones, a counter-movement of slow tourism is gathering pace.
Travel : Tourism : Hospitality
The future of hospitality is contemplative spaces

Viewpoints

The future of hospitality is contemplative spaces

Design Hotels founder Claus Sendlinger on how physical spaces can alter urban consumers’ sense of being in times of haste and acceleration.
Hospitality : Hotels : Travel
Accessible Retail Market

Markets

Accessible Retail Market

Retailers are investing in the accessibility of their physical and digital channels to support the needs of disabled and neurodiverse shoppers.
Retail : Inclusivity : Implicit Inclusivity
Anti-aspiration Advertising

Micro Trends

Anti-aspiration Advertising

Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new generation of unostentatious consumers.
Luxury : Advertising : Campaign
Refashioning charity retail

Viewpoints

Refashioning charity retail

Julie Neeve, project manager of new store formats at Oxfam, on the perks of housing the charity’s new superstore on an Oxford industrial estate.
Retail : Sustainability : Fashion
It’s time for brands to face the end

Viewpoints

It’s time for brands to face the end

Strategist Gianfranco Chicco and designer Joana Casaca Lemos explore how brands can create happier endings for products, people and services.
Technology : Design : Entertainment
Certified Supplements Market

Markets

Certified Supplements Market

With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping through the indus...
Supplements : Wellness : Health
VIEW MORE
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more