Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Podcast: Ruby Warrington on Women Without Kids

Podcasts

Podcast: Ruby Warrington on Women Without Kids

Author, feminist and founder of the sober-curious movement Ruby Warrington chats to Back to the F**kture’s Martin Raymond about why women without c...

Podcast : Back To The F**kture : Society

Youth Culture is entering its Flat Age Future

Viewpoints

Youth Culture is entering its Flat Age Future

TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement hobbies are blurring the lines between old ...

Social Media : Youth : TikTok

Menopausal empowerment

Viewpoints

Menopausal empowerment

Dr Louise Newson, founder of Balance app, uncovers the importance of holistic menopausal wellbeing and educated empowerment for this important life...

Health And Wellness : Health Technology : Menopause

Markets

Flat Age Beauty Market

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...

Beauty : Advertising : The Flat Age Society

Middle Man Beauty Market

Markets

Middle Man Beauty Market

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...

New Masculinity : Beauty : Skincare

Diving into Lush’s phygital experiments

Viewpoints

Diving into Lush’s phygital experiments

Charlotte Nisbet talks about the brand’s phygital retail experiments, from packaging-free stores and recyclable shop fit-outs to machine learning r...

Retail : Beauty : Technology

Privacy Hardware

Micro Trends

Privacy Hardware

As digital privacy and data breaches become pertinent issues, physical tools and devices are being designed to shield citizens’ identities.

Technology : Advertising : Surveillance

Why the food revolution is not about progress

Viewpoints

Why the food revolution is not about progress

S Margot Finn, author of Discriminating Taste: How Class Anxiety Created the American Food Revolution, explains why our modern appetite for organic...

Food : Society : Sustainability

Georgia Travel Market

Markets

Georgia Travel Market

Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the former Soviet ...

Travel : Tourism : Hospitality

Tourism Decelerated

Micro Trends

Tourism Decelerated

With travellers exhausted by overcrowding, homogenised sights and a sea of smartphones, a counter-movement of slow tourism is gathering pace.

Travel : Tourism : Hospitality

The future of hospitality is contemplative spaces

Viewpoints

The future of hospitality is contemplative spaces

Design Hotels founder Claus Sendlinger on how physical spaces can alter urban consumers’ sense of being in times of haste and acceleration.

Hospitality : Hotels : Travel

Accessible Retail Market

Markets

Accessible Retail Market

Retailers are investing in the accessibility of their physical and digital channels to support the needs of disabled and neurodiverse shoppers.

Retail : Inclusivity : Implicit Inclusivity

Anti-aspiration Advertising

Micro Trends

Anti-aspiration Advertising

Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new generation of unostentatious consumers.

Luxury : Advertising : Campaign

Refashioning charity retail

Viewpoints

Refashioning charity retail

Julie Neeve, project manager of new store formats at Oxfam, on the perks of housing the charity’s new superstore on an Oxford industrial estate.

Retail : Sustainability : Fashion

It’s time for brands to face the end

Viewpoints

It’s time for brands to face the end

Strategist Gianfranco Chicco and designer Joana Casaca Lemos explore how brands can create happier endings for products, people and services.

Technology : Design : Entertainment

Certified Supplements Market

Markets

Certified Supplements Market

With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping through the indus...

Supplements : Wellness : Health

Can music cut through the red tape of pharma?

Viewpoints

Can music cut through the red tape of pharma?

Sound branding could help traditionally silent pharmaceutical brands to cut through regulation and competition while bolstering trust among consumers.

Branding : Wellness : Sonic Identities

Natural Wine Market

Markets

Natural Wine Market

Fuelled by a rebellious yet responsible spirit, the natural category continues to flourish as a small but significant niche in the wine industry.

Food & Drink : Wine : Natural

Recreation Skincare

Micro Trends

Recreation Skincare

As interest in the great outdoors surges, beauty brands are recognising the need to upgrade the look and ingredients of their personal care products.

Health & Wellness : Beauty : Skincare

Malleable living

Viewpoints

Malleable living

A flexible mindset isn’t just for work – it’s also for the home, family and everything in between, according to Annie Auerbach, author of new book ...

Health And Wellness : Society : Workplace

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