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Travel & Hospitality
Market shifts, microtrends and expert opinions that signal significant change for global travel and hospitality companies and consumers.
Markets
Luxury Train Travel
Upmarket rail holidays are becoming a channel for storytelling, ecological responsibility and prestige tourism, driven by younger wealthy audiences who are seeking exclusive cultural experiences.
Macro Trends
Optimised Odysseys
Travel has entered a redefining age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised and participatory experiences
Markets
Gen Alpha’s Travel Pester Power
From wellness retreats to screen-free adventures, hotels around the world are investing in programmes designed to engage, educate and inspire the youngest generation of travellers
Markets
Social Wellness Market
Health is becoming social, and social life is getting healthier. As digital fatigue proliferates, a new care culture is emerging, grounded in intention, shared rituals and emotionally intelligent connection.
Big Ideas
Arabian Travel Market 2025
Global travel preferences are undergoing a major transformation. From the UAE’s rise as a next-generation entertainment hub to offering more inclusive and accessible tourism, LS:N Global unpacks the takeaways from Arabian Travel Market 2025.
Macro Trends
Optimised Odysseys
Travel has entered a redefining age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised ...
Travel & Hospitality
:
Technology
:
Sports & Leisure
Markets
Luxe Comfort Foods
Comfort food is getting a luxurious makeover, as nostalgic and fast food favourites are being re-imagined with gourmet flair into playful, premium ...
Luxury
:
Food
:
Hospitality
Micro Trends
Scenario-based Airport Beauty
Beauty brands are targeting Chinese travellers in Asia with services and products that provide effective solutions which are based on an individual...
Retail
:
Beauty
:
Health & Wellness
Markets
Digital Clout Dining
A new wave of Indian restaurants is reshaping fine dining through limited-access menus, founder storytelling and digital scarcity, transforming mea...
Food & Drink
:
India
:
Travel & Hospitality
Markets
Luxury Train Travel
Upmarket rail holidays are becoming a channel for storytelling, ecological responsibility and prestige tourism, driven by younger wealthy audiences...
Luxury
:
Travel & Hospitality
:
Design
Big Ideas
Nigeria’s Rave Revolution
Popularised by a surge in electronic music streaming, Nigeria’s rave scene is emerging as a vibrant space for hospitality, culture and community.
Youth
:
Pop-culture & Media
:
Gen Z
Micro Trends
Innovation Debrief 2025: Sober Socials
Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are...
Society
:
Sports & Leisure
:
Youth
Micro Trends
Masculinity Reset Retreats
The wellness industry is shedding old stereotypes through men’s mental wellbeing retreats that reframe masculinity around mindfulness, movement and...
Health & Wellness
:
Society
:
Travel & Hospitality
Markets
Tattoo Tourism Market
With tattoos reaching mainstream status, hotel groups are offering tattoo happy hours, local artist packages and educational inking sessions.
Tattoos
:
Travel & Hospitality
:
Body Art
Markets
Social Wellness Market
Health is becoming social, and social life is getting healthier. As digital fatigue proliferates, a new care culture is emerging, grounded in inten...
Health & Wellness
:
Society
:
Sports & Leisure
Big Ideas
Brand Innovation Debrief: Hyrox
Move over Pilates princesses, Hyrox athletes are the new consumer group every business should have on their radar. These fitness-fanatics are disru...
Health & Wellness
:
Hyrox
:
Sports & Leisure
Big Ideas
Trust as the Ultimate Currency: World Retail Congress 2025
As the retail industry navigates economic uncertainty and cultural transformation, trust, technology and adaptability transpire as key drivers of s...
Retail
:
Global Event
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Luxury
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Heston Blumenthal creates menu for appetite suppressant users
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The Future Laboratory releases Optimised Odysseys macrotrend report
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Optimised Odysseys On-demand Webinar
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