Markets

An in-depth analysis of a particular consumer market, with actionable insights

Urban Transport Futures

Markets

Urban Transport Futures

Self-driving taxis, MaaS platforms and electric aircrafts are reshaping urban mobility, promising passengers seamless, efficient and AI-optimised t...
Mobility : Transport : Urban Spaces
Premium Desserts

Markets

Premium Desserts

Not just for after dinner, desserts and sweet treats are becoming cultural markers that are reshaping rituals, redefining indulgence and influencin...
Dessert : Food & Drink : Hospitality
AI Fragrance Market

Markets

AI Fragrance Market

AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...
Beauty : Technology : Retail
Gen Z in Kenya

Markets

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Youth : Technology : Gen Z
Sacred Sojourns

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations ...
Travel & Hospitality : Society : Wellness
Pimp My Ride

Markets

Pimp My Ride

The automotive world is revving up the in-car experience by integrating gaming, entertainment and smart technology, transforming how passengers eng...
Technology : Automotive : Design
Gen Z’s Mall Revival

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, ...
Retail : Youth : Gen Z
The Bromeopathy Market

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fue...
Health & Wellness : Identities : Sports & Leisure
Gen Z in Indonesia

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to i...
Youth : Generation Z : Indonesia
The Sexuwellness Men’s Market

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Health & Wellness : Men's Sexual Wellness : AI
Cortisol Control

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with...
Technology : Health & Wellness : Society
Mature Romance

Markets

Mature Romance

From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges...
Romance : Hollywood : Relationships
Homely Hospitality

Markets

Homely Hospitality

Gen Z are increasingly embracing homely soirées and intimate events that prioritise connection over consumption – creating a movement to combat urb...
Hospitality : Gen Z : Supper Club
The Sexuwellness Women’s Market

Markets

The Sexuwellness Women’s Market

The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics. Mee...
Sexual Health : Sexual Education : Digital Intimacy
Streaming’s Next Frontier

Markets

Streaming’s Next Frontier

From live sports to interactive gaming, streaming platforms are evolving beyond binge-watching to capture audiences – and keep them subscribed.
Movie Streaming : Netflix : TV Streaming
Cultural Capital

Markets

Cultural Capital

As Gen Z reshape the financial world with irreverence and creativity, fintech is transforming into a playground of memes, gamified investments and ...
FinTech : Gen Z : Fintok
Flavour Frenzy Market 

Markets

Flavour Frenzy Market 

Swicy pairings, unconventional butter and controversial collaborations are redefining the future of flavour.  
Food : Drink : Flavour Trends
Anti-tourism Market

Markets

Anti-tourism Market

Fuelled by record-breaking levels of hotspot travel, citizens and governments are ready to go head to head with overtourism and protect their citie...
Travel & Hospitality : Society : Pop-culture & Media
Designing Nightlife

Markets

Designing Nightlife

Rising costs and shifting interests are reshaping nightlife worldwide, but innovators across the industry are breathing new life into the scene.
Design : Health & Wellness : Technology
Grief Rebranded

Markets

Grief Rebranded

How individuals process and cope with loss is undergoing a profound transformation, driven by technology, painmoons and the power of community.
Society : Death : Technology
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