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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
AI Fragrance Market
AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...
Beauty
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Technology
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Retail
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Youth
:
Technology
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Gen Z
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations ...
Travel & Hospitality
:
Society
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Wellness
Markets
Pimp My Ride
The automotive world is revving up the in-car experience by integrating gaming, entertainment and smart technology, transforming how passengers eng...
Technology
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Automotive
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Design
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, ...
Retail
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Youth
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Gen Z
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fue...
Health & Wellness
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Identities
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Sports & Leisure
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to i...
Youth
:
Generation Z
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Indonesia
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Health & Wellness
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Men's Sexual Wellness
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AI
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with...
Technology
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Health & Wellness
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Society
Markets
Mature Romance
From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges...
Romance
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Hollywood
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Relationships
Markets
Homely Hospitality
Gen Z are increasingly embracing homely soirées and intimate events that prioritise connection over consumption – creating a movement to combat urb...
Hospitality
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Gen Z
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Supper Club
Markets
The Sexuwellness Women’s Market
The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics. Mee...
Sexual Health
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Sexual Education
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Digital Intimacy
Markets
Streaming’s Next Frontier
From live sports to interactive gaming, streaming platforms are evolving beyond binge-watching to capture audiences – and keep them subscribed.
Movie Streaming
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Netflix
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TV Streaming
Markets
Cultural Capital
As Gen Z reshape the financial world with irreverence and creativity, fintech is transforming into a playground of memes, gamified investments and ...
FinTech
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Gen Z
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Fintok
Markets
Flavour Frenzy Market
Swicy pairings, unconventional butter and controversial collaborations are redefining the future of flavour.
Food
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Drink
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Flavour Trends
Markets
Anti-tourism Market
Fuelled by record-breaking levels of hotspot travel, citizens and governments are ready to go head to head with overtourism and protect their citie...
Travel & Hospitality
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Society
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Pop-culture & Media
Markets
Designing Nightlife
Rising costs and shifting interests are reshaping nightlife worldwide, but innovators across the industry are breathing new life into the scene.
Design
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Health & Wellness
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Technology
Markets
Grief Rebranded
How individuals process and cope with loss is undergoing a profound transformation, driven by technology, painmoons and the power of community.
Society
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Death
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Technology
Markets
Third Space Retail
Brands are reshaping stores into branded third-space hubs, providing sanctuaries for creativity, community and culture.
Retail
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Third Spaces
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Community
Markets
SkipFit: The Health Revolution
New research suggests that rope jumping can benefit brains and bones, adding science to the social media movement reframing skipping for Gen Z and ...
Sport
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Health
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Wellness
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