Markets

An in-depth analysis of a particular consumer market, with actionable insights

Modern Members' Clubs
Affluents are flocking to third spaces to socialise, connect and indulge

Chinese leisure fashion
Propelled by Covid, China's interest in local outdoor sports is surging

Browsing bookshops
Bookshops must re-invent themselves to remain relevant
AI Optimism Market Markets

AI Optimism Market:

Pushing back on doom, dive into the AI boom’s potential to make consumers healthier, more productive and equal.

AI : Creativity : Technology
Luxury Members’ Club Market Markets

Luxury Members’ Club Market:

In the post-Covid-19 inflationary landscape, affluents are flocking to third spaces to socialise, connect...
Luxury : Travel & Hospitality : Society
America puts the new in neurodivergence Markets

America puts the new in neurodivergence:

As inclusivity is no longer optional, mainstream US businesses are adopting accessibility strategies...
Design : Health & Wellness : Youth
Kidswear Market Markets

Kidswear Market:

Following in the global fashion market’s footsteps, the children’s section is becoming more agile and...
Fashion : Youth : Retail
Riding the Wave of Surfing Futures Markets

Riding the Wave of Surfing Futures:

A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand...
Travel & Hospitality : Surfing : Sport & Leisure
Live Commerce Opportunities in the US Markets

Live Commerce Opportunities in the US:

Live-stream commerce may not have followed the same trajectory of popularity in Western markets as it has in...
Retail : Media & Entertainment : Technology
Emerging Youth: Japan Markets

Emerging Youth: Japan:

Unlike their peers in the US or Europe, Japanese youngsters are quietly rebelling amid political unrest and...
Youth : Fashion : Society
Chinese Outdoor Fashion Market Markets

Chinese Outdoor Fashion Market:

Propelled by Covid, China's surging interest in local outdoor sports hints at new opportunities worth...
China : Global Fashion And Style : Moncler
Alternative Seafood Market Markets

Alternative Seafood Market:

As concerns about marine consumption grow, alternative seafood companies are attempting to meet...
Food : Sustainability : Seafood
State of Luxury: Post-lockdown China Markets

State of Luxury: Post-lockdown China:

After contracting in 2022, the most promising market for luxury goods is expected to recuperate quickly...
Luxury : China : Beijing
Browsing The Future of Bookshops Markets

Browsing The Future of Bookshops:

While the book economy continues to grow, bookshops must re-invent themselves to remain relevant – but...
Retail : Retail Experience : Online Retail
Cruise Ship Market Markets

Cruise Ship Market:

As it navigates post-pandemic travel the cruise industry is redefining its purpose to keep up with...
Cruise : Mobility : Luxury Yacht
Next-level Luxury Pop-ups Markets

Next-level Luxury Pop-ups:

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better...
Luxury : Retail : Advertising
Conscious Homes Market Markets

Conscious Homes Market:

Over the next decade, what our homes mean to us will evolve as domestic spaces adapt to new requirements,...
Home And Family : Technology : Health & Wellness
Generative AI Creativity Market Markets

Generative AI Creativity Market:

An emerging wave of consumer-facing generative AI platforms are redefining the very nature of creative work.
Technology : Media & Entertainment : Design
Fertility Market: The New Cycle Markets

Fertility Market: The New Cycle:

Calling time on body clock stigma, a candid new conversation is taking place about fertility.
Health : Wellness : Fertility
Cannabis Market Update Markets

Cannabis Market Update:

Despite a lack of regulatory controls, the much-hyped cannabis-derived food and beverage market continues to...
Food : Drink : Retail
Grandpeers Market Markets

Grandpeers Market:

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their...
Society : Technology : Health
State of Luxury: South Korea Markets

State of Luxury: South Korea:

With rising wealth and digital fluency in its younger demographics, South Korea is well positioned as one of...
Luxury : Fashion : Art
Gen Z Digital Wellness Market Markets

Gen Z Digital Wellness Market:

Digitally native Generation Z go online to learn, play, socialise, but also to heal and open up, and this is...
Youth : Wellness : Mental Health
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