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The Synthocene Era
We explore the intricacies of our new Synthetic era in which the lines between what is natural and what is artificial are increasingly blurred. From AI-assisted lives to becoming Human+, we track this rapidly evolving landscape.
Macro Trends
The Synthocene Era
As AI redefines our understanding of intelligence, we begin to enter an age in which the lines between what is natural and what is artificial are increasingly blurred.
Markets
AI Fragrance Market
AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragrance formulas and align with changing chemical and sourcing regulations.
Big Ideas
SXSW 2025: Designing AI With Intent
At SXSW 2025, the focus was on AI designed with intention and empathy rather than defaulted into systems shaped by control and efficiency.
Macro Trends
Longevity Lifestyles
The health, beauty and wellbeing sectors are embracing longevity as consumers awaken to the possibility of living not only longer, but healthier lives.
Viewpoints
How to Master AI
Jeremy Kahn is US business magazine Fortune’s artificial intelligence editor and he shares with LS:N Global the key insights from his latest book.
Viewpoints
Rehumanising 3D Design
Fashion designer Karina Bond talks to LS:N Global about redefining couture with a printing pen and bringing the human touch to 3D design.
Fashion
:
Technology
:
Sustainability
Markets
AI Fragrance Market
AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...
Beauty
:
Technology
:
Retail
Micro Trends
Digital Doppelgängers
Avatars are evolving beyond fiction to capture real people and true-to-life stories.
Pop-culture & Media
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Design
:
Technology
Micro Trends
Symbiotic Signals
Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relation...
Design
:
Sustainability
:
Technology
Big Ideas
SXSW 2025: Designing AI With Intent
At SXSW 2025, the focus was on AI designed with intention and empathy rather than defaulted into systems shaped by control and efficiency.
SXSW 2025
:
AI
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Intentional AI
Big Ideas
CES 2025: Six Trends to Watch
From labour-free homes to Shoppertainment and AI agents, LS:N Global unpacks the key trends from CES 2025.
Technology
:
AI
:
Health And Wellness
Macro Trends
The Synthocene Era: Trend Tracker
This trend tracker will take you through the near-term implications of The Synthocene Era, spotlighting tangible opportunities for your business.
AI
:
Technology
:
The Synthocene Era
Webinars
The Synthocene Era : AI Futures On-demand Webinar
In this members’ exclusive webinar, we distil the key takeaways from our recent AI Futures macrotrend, The Synthocene Era. Explore the prospects fo...
The Future Laboratory
Big Ideas
Dutch Design Week 2024: AI Nourished Foodscapes
At Dutch Design Week 2024, we learned how AI is fuelling the re-invention of the food and drink landscape, from ecosystem-nurturing agriculture to ...
AI
:
Food
:
Technology
Big Ideas
Dutch Design Week 2024: Life in The Synthocene Era
At the 2024 edition of Dutch Design Week designers addressed what life might look like in The Synthocene Era, as the boundaries between human and n...
Design
:
Technology
:
Society
Behaviours
The Synthocene Era: Future:Poll
Debuted at Trend Briefing 2025, Future:Poll research on The Synthocene Era highlights optimism about its societal benefits while addressing concern...
Future:Poll
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Technology
:
Society
Macro Trends
The Synthocene Era: Merging Human and Machine Intelligence
As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...
Technology
:
Artificial Intelligence
:
Society
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Stat
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Technology
Communities
The Value Vanguard
Value
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Finance
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Society
News
Pinterest rolls out enhanced AI-powered visual search tools
Pinterest
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Artificial Intelligence
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Search Tool
News
Stat: Teens balance connection and concern in the age of social media
Stats
:
Stat
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Teens And Tech
News
Koto NYC weaves humanity into Uniqode’s digital-first brand identity
Design
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Technology
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Branding
News
R/GA predicts brand pivot from SEO to ASO to optimise AI-driven search
Technology
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Retail
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AI
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