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The Synthocene Era
We explore the intricacies of our new Synthetic era in which the lines between what is natural and what is artificial are increasingly blurred. From AI-assisted lives to becoming Human+, we track this rapidly evolving landscape.
Macro Trends
The Synthocene Era
As AI redefines our understanding of intelligence, we begin to enter an age in which the lines between what is natural and what is artificial are increasingly blurred.
Markets
AI Fragrance Market
AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragrance formulas and align with changing chemical and sourcing regulations.
Micro Trends
Digital Doppelgängers
Avatars are evolving beyond fiction to capture real people and true-to-life stories.
Behaviours
The Synthocene Era: Future:Poll
Future:Poll research on The Synthocene Era highlights optimism about its societal benefits while addressing concerns over its impact on human qualities, jobs and ethical challenges as technology advances.
Big Ideas
The Synthocene Era: Far Futures
The impact of The Synthocene Era on how we work, organise, connect and find meaning in life could be profound. LS:N Global explores the far future scenarios to consider.
Markets
AI Jewellery Market
The jewellery category is offering lessons for the luxury sector, with AI enabling innovative design, enhancing emotional connection through person...
AI
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Jewellery
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Design
Big Ideas
New Ways of Seeing 2025: Embracing Multiplicity in Modern Creativity
For the cross-pollination of ideas and alternative viewpoints, look no further than New Ways of Seeing 2025, a festival of creative thinking spanni...
Design
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Culture & Media
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Technology
Micro Trends
Dirt as Dissent
Crafted dirt is re-emerging as fashion’s language of dissent, resisting disposability and digital polish through soil, stains and the marks of huma...
Fashion
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Beauty
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Luxury
Macro Trends
The Great Beauty Blur
Beauty has become monotonous, influenced by powerful algorithms that entrench long-standing ideals. Its future depends on embracing complexity, fri...
Beauty
:
Health & Wellness
:
Technology
Micro Trends
Innovation Debrief 2025: The Augmented Human
We’ve entered The Synthocene Era, a new chapter in which human intelligence is enhanced, not replaced, by machine intelligence. The next frontier i...
Technology
:
Health & Wellness
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Fashion
Big Ideas
Future Days 2025: Designing Inclusive Futures
From nature-driven governance models to decolonised AI models, Lisbon’s Future Days mapped out radical responses to an increasingly unpredictable w...
Design
:
Sustainability
:
Future Spaces
Big Ideas
SXSW London 2025: The Pursuit of AI Optimism
From AI co-workers to optimising brands for LLM attention, LS:N Global unpacks the best insights on artificial intelligence from the inaugural edit...
Technology
:
Global Events
:
AI
Viewpoints
The Wellness Reset
Energy fields, somatic sensing and spiritual technologies are resetting elite approaches to wellness. LS:N Global speaks to Carlos Urrutigoity, gen...
Health
:
Technology
:
Hospitality
Viewpoints
Rehumanising 3D Design
Fashion designer Karina Bond talks to LS:N Global about redefining couture with a printing pen and bringing the human touch to 3D design.
Fashion
:
Technology
:
Sustainability
Markets
AI Fragrance Market
AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...
Beauty
:
Technology
:
Retail
Micro Trends
Digital Doppelgängers
Avatars are evolving beyond fiction to capture real people and true-to-life stories.
Pop-culture & Media
:
Design
:
Technology
Micro Trends
Symbiotic Signals
Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relation...
Design
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Sustainability
:
Technology
VIEW MORE
Related to The Synthocene Era
Daily Signals
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups
Fashion
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Technology
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VivaTech
Daily Signals
The Trend: Mood-matching Fashion
Fashion
:
Retail
:
Search And Discovery
Daily Signals
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push
Technology
:
Advertising & Branding
:
Apple
Daily Signals
The Viewpoint: Cyberchondria and Its Cure
Technology
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Cyberchondria
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Health
Daily Signals
The Big Idea: The Future of Dating Apps
Technology
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Dating Apps
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Hinge
Daily Signals
The Trend: The New Age of Discovery
Technology
:
Discovery
:
Retail
VIEW MORE
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