Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to ...

Design : Advertising : Retail

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the ...

Hospitality : Food : Drink

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Wellness : Sports : Health

Micro Trends

Digital Doppelgängers

Avatars are evolving beyond fiction to capture real people and true-to-life stories.

Pop-culture & Media : Design : Technology

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relation...

Design : Sustainability : Technology

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Advertising & Branding : Fashion : Food & Drink

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New cod...

Finance : Retail : Value

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forwa...

Health & Wellness : Youth : Pop-culture & Media

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportuniti...

US : Gen Z : Sober Nightlife

Micro Trends

Menopause Travel

A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.

Menopause : Women's Health : Identities

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure...

Influencer : Creator Economy : Content Creators

Micro Trends

Digital Detox Destinations

With the aim of finding a solution to the incessant bombardment from our digital devices, people are swapping their screens for bucolic scenes, see...

Travel : Analogue : Mindfulness

Macro Trends

Future Forecast 2025: Food & Drink

From beanless coffee and fashion-forward fast food to nutrient-packed snacks and spicy-sweet flavour fusions, food and drink innovators are redefin...

Food : Health & Wellness : Drink

Macro Trends

Future Forecast 2025: Luxury

Luxury brands are using cultural heritage, craftsmanship and entertainment to foster strong relationships with their consumers, while the rising du...

Luxury : Sustainability : Technology

Macro Trends

Future Forecast 2025: Travel & Hospitality

Global macro-shifts are driving the key travel and hospitality foresight trends for 2025. The climate crisis, a loneliness epidemic, the geopolitic...

Travel & Hospitality : Sustainability : Health & Wellness

Macro Trends

Future Forecast 2025: Pop Culture & Media

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences enga...

Pop Culture & Media : Immersive Experience : Creator Economy

Macro Trends

Future Forecast 2025: Retail

As consumers navigate the value contradiction during a cost of living crisis, retailers in 2025 are embracing a renewed sense of in-store wonder wh...

Retail : Pop-culture & Media : Sustainability

Macro Trends

Future Forecast 2025: Sports, Health & Wellness 

The sports, health and wellness industries are undergoing significant transformations, driven by innovative biotechnology, new consumer markets and...

Sports & Leisure : Society : Health & Wellness

Macro Trends

Future Forecast 2025: Fashion

In 2025 fashion will become functional and fun, and embrace new retail formats. From collaborations between high-end designers and everyday value b...

Fashion : Sustainability : Luxury

Macro Trends

Future Forecast 2025: Design

From biofabrication to cultural heritage, the design industry is combining tradition with cutting-edge technology to shape a future that is both ec...

Design : Advertising & Branding : Sustainability