Sports & Leisure

Arc’teryx partners with Indigenous artists on Walk Gently platform and collection

News

Arc’teryx partners with Indigenous artists on Walk Gently platform and collection

High-performance outerwear brand Arc’teryx has launched Walk Gently, a design platform and clothing line amplifying Indigenous voices, created in c...

Fashion : Sports & Leisure : Society

Campaign calls for outdoor sports enthusiasts to prioritise sun safety

News

Campaign calls for outdoor sports enthusiasts to prioritise sun safety

Neverland and the Melanoma Fund have introduced the Silhouettes campaign, shedding light on the critical need for sun protection during outdoo...

Health & Wellness : Advertising & Branding : Sports & Leisure

News

Peroni Nastro Azzurro 0.0% taps F1 driver Charles Leclerc as first brand ambassador

Peroni Nastro Azzurro 0.0% unveiled a new campaign titled ‘0.0% to 100%’, starring F1 driver Charles Leclerc and offering a glimpse of his life off...

Food & Drink : Advertising & Branding : Sports & Leisure

Nike struggles to retain market share amid competition from challenger brands

News

Nike struggles to retain market share amid competition from challenger brands

Nike is bracing itself for a further revenue slump in 2025, as it faces intensifying competition from brands such as On and Hoka.

Retail : Sports & Leisure : Finance

Rapha and Cycle Sisters launch modest fashion performance wear

News

Rapha and Cycle Sisters launch modest fashion performance wear

British cycling brand Rapha has partnered with London’s Cycle Sisters to introduce a new collection of cycling-specific performance wear for Muslim...

Fashion : Sports & Leisure : Society

Nike and Hyperice launch high-tech shoes for athlete recovery

News

Nike and Hyperice launch high-tech shoes for athlete recovery

Nike has teamed up with health tech company Hyperice to introduce innovative wearables designed to aid athletes’ recovery

Technology : Sports & Leisure : Fashion

Stat: Klarna aims to close gender gap in women’s sports merchandise

News

Stat: Klarna aims to close gender gap in women’s sports merchandise

Klarna, the global payments network, has unveiled Rep Her, an initiative aimed at addressing the gender gap in women’s sports merchandise.

Fashion : Sports & Leisure : Society

Jordan unveils cultural hub for Parisian youth for the Olympics

News

Jordan unveils cultural hub for Parisian youth for the Olympics

Youssouf Fofana, founder of Maison Château Rouge and United Youth International, is taking on the role of Jordan Brand’s creative director for the ...

Retail : Sports & Leisure : Youth

The Every Company and Landish Foods unveil protein coffee and matcha

News

The Every Company and Landish Foods unveil protein coffee and matcha

Functional protein specialist The Every Company and Landish Foods, a leader in nutritional wellness, have introduced Fermy, a new brand featuring p...

Protein : Coffee : Matcha

Asda introduces Nanzones for older football fans

News

Asda introduces Nanzones for older football fans

British supermarket chain Asda has launched Nanzones, in-store football fan zones for senior citizens to watch the Euro 2024 matches

Sports & Leisure : Society : Health & Wellness

Big Ideas

Brand Innovation Debrief:  Alo Yoga

Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand, using aspirational luxury, the rise of sporty lifestyles a...

Fashion : Sports & Leisure : Retail

Heinz and Kappa honour Italy’s game day sandwich-makers

News

Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...

Advertising & Branding : Food : Sports & Leisure

REI Co-op expands Opt Outside initiative with free summer events

News

REI Co-op expands Opt Outside initiative with free summer events

Specialist outdoor retailer REI Co-op is reinforcing its Opt Outside commitment by offering more than 300 free classes and day tours nationwide on ...

Sports & Leisure : Retail : Health & Wellness

Rebranding Nature

Design Directions

Rebranding Nature

To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding.

Design : Sports & Leisure : Sustainability

StepN and Adidas unveil collaborative move-to-earn generative NFT sneakers

News

StepN and Adidas unveil collaborative move-to-earn generative NFT sneakers

Merging fashion, fitness and digital innovation, StepN, the move-to-earn platform revolutionising wellness engagement, has joined forces with Adida...

Fashion : Sports & Leisure : Technology

New Terra AI compass revolutionises phone-free walks

News

New Terra AI compass revolutionises phone-free walks

Terra offers a unique solution for individuals seeking phone-free walks.

Technology : Sports & Leisure : Design

Seen Studios celebrates Nike Air Max Day with car boot sale

News

Seen Studios celebrates Nike Air Max Day with car boot sale

Nike AirMax Day is held annually on 26 March, a tradition going back to 2014. And for 2024's edition the brand turned to London-based Seen Studios ...

Advertising & Branding : Fashion : Sports & Leisure

Miu Miu presents new Women’s Tales short film in China

News

Miu Miu presents new Women’s Tales short film in China

Unveiled in Shanghai in March 2024, Miu Miu’s latest instalment in its Women’s Tales series is I Am the Beauty of Your Beauty, I Am the Fear of You...

Luxury : Miu Miu : Sports & Leisure

Dartmouth men’s basketball side is first collegiate sports team to unionise

News

Dartmouth men’s basketball side is first collegiate sports team to unionise

On 5 March, the men’s basketball team at Dartmouth College in New Hampshire voted by 13 to 2 to unionise, setting a new precedent for collegiate sp...

Youth : Sports & Leisure : Workplace

Better Bikercore

Micro Trends

Better Bikercore

If happiness is a long bike ride with a good destination, these fashion innovators are cycling straight towards sustainability, style and inclusivi...

Fashion : Sports & Leisure : Sustainability

Liquid Death challenges Super Bowl advertising with auctioned space

News

Liquid Death challenges Super Bowl advertising with auctioned space

As Super Bowl 58 approached, canned water company Liquid Death offered an alternative to the league’s traditionally expensive commercials.

Advertising & Branding : Drink : Sports & Leisure

Stat: A record number of people in the UK are watching women’s sport

News

Stat: A record number of people in the UK are watching women’s sport

Women’s sport is breaking new ground with record viewer numbers, according to a 2024 report by Women’s Sport Trust.

Sports & Leisure : Society : Pop-culture & Media

Chaumet unveils Paris 2024 medals made from authentic iron from the Eiffel Tower

News

Chaumet unveils Paris 2024 medals made from authentic iron from the Eiffel Tower

In a dazzling display of French savoir-faire Chaumet, the iconic Parisian jeweller, has revealed the design of the Olympic and Paralympic medals fo...

Luxury : Sports & Leisure : Design

News

Fitness brand Les Mills launches Spaghetti Legs pasta

Fitness brand Les Mills has launched a limited-edition line of wholewheat pasta, with the tagline ‘get sweaty, then eat spaghetti’.

Sports & Leisure : Design : Food & Drink

Stat: Strava’s Year In Sport report reveals generational exercise trends

News

Stat: Strava’s Year In Sport report reveals generational exercise trends

Strava, the global community for active individuals boasting over 120m athletes, has unveiled its Year In Sport: The Trend Report, which sheds ligh...

Sports & Leisure : Youth : Health & Wellness

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