Rapha and Cycle Sisters launch modest fashion performance wear

UK – British cycling brand Rapha has partnered with London’s Cycle Sisters (a community inspiring and enabling Muslim women to cycle) to introduce a collection of cycling-specific performance wear for Muslim women. The collection features a hijab, a long jersey and ankle-length padded pants, designed to provide modesty and assist performance.

Focus groups conducted by Rapha’s design team highlighted the need for such apparel, revealing that Muslim women often wore men’s cycling gear to achieve a covered fit, which compromises their comfort and performance.

‘Rapha is determined to help change the narrative and strives to create cycling apparel that makes all riders feel empowered, comfortable and confident,’ the brand stated in its press release.

The launch was celebrated with a series of events organised by Cycle Sisters and Rapha, focusing on Muslim cycling culture in London and beyond. These events provided a space for the community to ride, meet and support each other.

In our Better Bikercore microtrend report, we previously discussed how businesses are tapping into the cycling community.