Gap

Decolonised Cowboy Core

Micro Trends

Decolonised Cowboy Core

From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, adva...
Pop Culture : Fashion : Media
Just kids

Big Ideas

Just kids

US – One in five parents in the US support gender-neutral clothing for children, according to a recent study by Mintel.
Gap : Children : Neutral Culture
Preview: Room Service Retail

News

Preview: Room Service Retail

Global – Hotel fashion sales are making a comeback – but with a twist.
Virgin Hotels : Everlane : Gap
Room Service Retail

Micro Trends

Room Service Retail

High street brands are collaborating with the hospitality sector to enable customers to shop without leaving their hotel room.
Hotel Retail : Room Service : Millennial Mindset
Social Commerce: Part 2

Markets

Social Commerce: Part 2

Generation Z has been described as the first ‘visual generation’, putting networks such as Instagram in pole position. This is reflected in the i...
Social Commerce : ​Generation Z : Social Media
Future Forecast 2016

Markets

Future Forecast 2016

LS:N Global’s Future Forecast highlights the key trends set to make your business more profitable, innovative and attuned to consumers’ needs in 20...
2016 Predictions : Social Commerce : Fresh Batch Beauty
Neutral Culture

Macro Trends

Neutral Culture

Historically, race and gender have been the most divisive markers of identity. And while they are a foundation of mainstream culture, we are begi...
Neutral Culture : Diversity : LGBT
Social Media Market

Markets

Social Media Market

Social media is a bustling landscape of fads and forgotten apps, and has changed the way we communicate. Consequently, it has become more pivotal t...
Social Media : Facebook : Instagram
Play it back: Gap launches Instagram mini-series

News

Play it back: Gap launches Instagram mini-series

New York – Gap is showing why weird is the new normal with its latest Instagram campaign.
Gap : Spring Is Weird : Transmedia Futures
Mind the Gap: Retailer shows off its quirky side in new ad campaign

News

Mind the Gap: Retailer shows off its quirky side in new ad campaign

New York – Gap has launched a series of short art films advertising its holiday gift guide, using zany objects including windscreen wipers, drones ...
Gap : Weiden + Kennedy : Dress Normal
Understated: Gap embraces normcore in latest campaign

News

Understated: Gap embraces normcore in latest campaign

US – The fashion buzzword of the year has to be ‘normcore’. The New York-based trend forecasting group K-Hole coined it, New York magazine&nbs...
Re-Con Man : Gap : Normcore
Art-to-go

Micro Trends

Art-to-go

Artists are exploring a new and closer critical engagement with mass-market consumerism, while retailers are forging ties with the international ...
Art : New York : Miami
H&M introduces sportswear line fit for Olympians

Big Ideas

H&M introduces sportswear line fit for Olympians

H&M introduces sportswear line fit for Olympians.
Lululemon : Tennis : Function
Gap works with Tumblr on exclusive ad campaign

Big Ideas

Gap works with Tumblr on exclusive ad campaign

For advertising campaign Back to Blue, Gap partnered with Tumblr
Advertising : Takeover : Crowdsourced
Broga

Markets

Broga

Yoga, historically a female-dominated activity, is being co-opted by men as a complement to their no-frills fitness regime. Yet the sector is missi...
Lululemon : Yoga Class : Performance Wear
Mexico is a bright spot for youth-focused retail

Big Ideas

Mexico is a bright spot for youth-focused retail

Mexico is a bright spot for youth-focused retail
Mexico : Middle-class : H&M
Gap Kids DvF line comes with photo-sharing app

Big Ideas

Gap Kids DvF line comes with photo-sharing app

New York– For its latest Gap Kids designer collaboration with Diane von Furstenberg, Gap has teamed up with photo-editing platform Aviary to let co...
Gap : Diane Von Furstenburg : App
World Retail Congress Asia Pacific 2013: Overview

Big Ideas

World Retail Congress Asia Pacific 2013: Overview

The third edition of the World Retail Congress Asia Pacific (WRCAP) took place this month in Singapore, with hundreds of presidents, CEOs and board...
China : New Normal : Boston Consulting Group
Climb on the Vine

Micro Trends

Climb on the Vine

Since its launch in January, Twitter’s free iPhone app Vine has been inspiring brands, artists, retailers and marketers to create short, fun and en...
Vine : Video App : Twitter
Banana Republic plays Cupid with singles nights

Big Ideas

Banana Republic plays Cupid with singles nights

Banana Republic plays Cupid with singles nights
Banana Republic : Gap : Match.com
Lab Talk

Micro Trends

Lab Talk

Call it the technological revolution. Silicon Valley and London’s Silicon roundabout have made guerrilla businesses, collaborative research and dev...
Laboratory : Innovation : Research
Facebook acts as brands question F-commerce

Big Ideas

Facebook acts as brands question F-commerce

Facebook acts as brands question F-commerce
Facebook : F-commerce : Oscar De La Renta
The Turtleneck Club

Communities

The Turtleneck Club

There was a time when turtleneck jumpers meant 1970s kitsch and Roger Moore as James Bond. Not any more. As more men embrace a classic sense of sty...
The Turtleneck Club : Ron Zacapa 23 Rum : Herradura
On truck: Gap puts new denim line on the menu

News

On truck: Gap puts new denim line on the menu

On truck: Gap puts new denim line on the menu
New York : Ryan Scott : The Bazaar
Gap goes behind the jeans with in-store videos

Big Ideas

Gap goes behind the jeans with in-store videos

Gap goes behind the jeans with in-store videos
Viral Videos : Gap : Brand History
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