Children

Alphas Now and Next: From the Sandbox to Roblox

Macro Trends

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...

Generations : Gen Alpha : Demographics

Tim Tam Tummy introduces kombucha for kids

News

Tim Tam Tummy introduces kombucha for kids

Functional beverages are a flourishing market, yet few are geared towards children. Enter Tim Tam Tummy, the first kombucha drink crafted for littl...

Youth : Food & Drink : Gen Alpha

Kibu builds circular economy headphones for children

News

Kibu builds circular economy headphones for children

Award-winning industrial design consultancy Morrama has partnered with Batch.Works, a circular manufacturing company, to create Kibu circular and r...

Kids : Children : Technology

Kidswear Market

Markets

Kidswear Market

Following in the global fashion market’s footsteps, the children’s section is becoming more agile and eco-conscious.

Fashion : Youth : Retail

A bedtime speaker coded with parents’ voices

News

A bedtime speaker coded with parents’ voices

Toy brand Takara Tomy is unveiling an artificial intelligence (AI) smart speaker, called Coemo, which is designed to imitate a parent’s voice at be...

Youth : Media & Entertainment : Technology

Micro Trends

Play-tail

Retailers are targeting families with interiors dedicated to children’s play and engagement that help to ease shopper pain points and foster commun...

Retail : Architecture : Design

Education in 2030: Neo-Knowledge Exchanges

Big Ideas

Education in 2030: Neo-Knowledge Exchanges

With hyper-connected living and longer lifespans questioning the relevance of traditional schooling, we look forward to 2030 when education exists ...

Youth : Education : Scenario

Burger King fights back against French cyberbullying

News

Burger King fights back against French cyberbullying

Its latest campaign, created in collaboration with child protection organisation Les Papillons, acts as a counter-movement to this behaviour.

Youth : Social Media : Mental Health

The BBC and Getty spotlight diverse modern families

News

The BBC and Getty spotlight diverse modern families

The brands are working together on a project to create a more inclusive library of images of British families and children.

Society : Diversity : Family

Endel partners with Grimes on AI lullaby

News

Endel partners with Grimes on AI lullaby

Endel, the creator of personalised soundscapes, has partnered with musician Grimes to release a collaborative, AI-powered lullaby.

AI : Grimes : Music

Beyond Meat turns children’s food educator

News

Beyond Meat turns children’s food educator

Together with leading digital education innovator Everfi, plant-based meat company Beyond Meat will create a free online course on sustainability.

Food : Sustainability : Gen Alpha

Micro Trends

Edu-play-tion

With parents of Generation Alpha now home educators, brands are elevating playtime with tools that combine digital and analogue learning.

Youth : Technology : Gen Alpha

Optus donates internet access to Australian children

News

Optus donates internet access to Australian children

The telecoms firm has created an animated ad to promote its data donation initiative.

Media : Technology : Generation Alpha

Healthy kids campaigns

Big Ideas

Healthy kids campaigns

A series of new food industry initiatives aim to inspire and deliver healthier eating among children by targeting parents, schools and care-givers.

Food : Healthy Eating Design : Children

Flexitarian Meats

Micro Trends

Flexitarian Meats

Food products that mix meat with a healthy dose of vegetables are becoming a gateway for consumers curious about flexitarianism and plant-based eat...

Food : Meat : Health

This phygital book helps children become bilingual

News

This phygital book helps children become bilingual

Habbi Habbi uses engaging UX to teach toddlers how to speak Mandarin and Spanish.

Youth : Leisure : Reading

Burger King says goodbye to plastic toys

News

Burger King says goodbye to plastic toys

Fast food chain Burger King is melting down the plastic toys given away with its children’s meals as it works to step up its sustainable activity.

Food : Advertising : Sustainability

Cerebelly’s baby food is backed by neuroscience

News

Cerebelly’s baby food is backed by neuroscience

Cerebelly offers science-based baby food that supports early childhood brain development.

Food : Drink : Youth

Premium play spaces

Big Ideas

Premium play spaces

Created with the offspring of wealthy Millennials in mind, these luxury leisure spaces bring parents and children together for elevated bonding exp...

Youth : Luxury : Leisure

A tech-enabled book shop for families

News

A tech-enabled book shop for families

Heritage publisher Rubio has been making educational books for Spanish schoolchildren for the last 60 years.

Retail : Children : Parenting

Spot turns nature into a storytelling experience

News

Spot turns nature into a storytelling experience

New Deal Design has designed a device to encourage children to leave their phones inside and play outdoors.

Youth : Technology : Digital

LGBT+ Parenting Market

Markets

LGBT+ Parenting Market

LGBT+ Parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.

Society : Parenting : LGBT

Stat: Wealthy US travellers are becoming more independent

News

Stat: Wealthy US travellers are becoming more independent

According to Skift’s US Affluent Traveller Survey 2019, the majority of wealthy travellers in the US have not used a travel agent to book any part ...

Travel : Youth : Hospitality

Stat: Fewer births are creating an unstable American population

News

Stat: Fewer births are creating an unstable American population

Americans are not having enough babies to keep the population stable, according to a new report by the Centers for Disease Control and Prevention.

Culture : Birthrates : Youth

Big and Tiny combines co-working and childcare

News

Big and Tiny combines co-working and childcare

The Santa Monica-based co-working facility is among the first in the US to offer on-site childcare to its members.

Workplace : Childcare : Interiors

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