Need to Know
10 : 05 : 19

New York – The new fashion brand’s first collection is therefore only available to buy at certain times of the day.

Conceptualised by designer John Targon, Fall Risk is a seasonless, lifestyle brand for all genders. Customers who visit the brand’s virtual showroom website and Instagram account are only able to buy the products by calling a hotline on weekdays between 3pm and 7pm EST. Callers with then be connected with Targon or a member of staff.

By creating a more direct line with customers, Targon is able to tell shoppers about the journey of each garment as well as question them on their preferences. ‘It isn’t something that is as easy as a click. I want to talk to you. I want to know: do you prefer black? Red? I want to tell you how it fits, if it’s oversized or shrunken,’ Targon tells Vogue.

As well as showing its potential as an Enigma Brand – which we explore in our macro trend Resilience Culture – Fall Risk is part of a new wave of decentralised retail concepts that disrupt how consumers access goods online.

New York – The start-up has launched with a line of healthy frozen meals that aim to elevate the category while still catering to convenience.

Positioning frozen as a cornerstone of the future of food, Mosaic’s initial product line is a collection of six vegetarian bowls inspired by global cuisines. Each bowl is made with fresh ingredients such as purple cauliflower, wheat berries and black rice, which are cooked with techniques not typically used in the frozen industry today, including roasting, grilling and sautéing. Every meal also comes with packaged sauces and garnishes.

‘Frozen foods is a $53 billion market that has remained unchanged for decades,’ said Mosaic co-founder Matt Davis. ‘The potential of the category is huge, and the benefits – from convenience to the reduction of food waste – are numerous. We’re launching Mosaic to elevate the category and create healthy, delicious and convenient frozen meals for consumers.’ For more, read our Fresh Frozen microtrend.

US – The seamless shopping experience will give viewers the opportunity to make purchases within television shows.

ShoppableTV aims to bring together the spaces of entertainment and retail by integrating purchasable products into channels such as NBC Sports, Bravo and E!. To obtain the items, viewers must hold their mobile phones over the on-screen QR codes that appear during ‘on-air shoppable moments’. They will then be directed to the brand’s website to complete the purchase.

The announcement represents the first time this technology will be used on national television to activate direct sales and is part of NBCUniversal’s strategy to improve the commercial experience. ‘With ShoppableTV, NBCUniversal is transcending the legacy business practices of television and driving business outcomes by creating an on-air real-time commerce experience," says Josh Feldman, executive VP at NBCUniversal.

In a similar vein, NTWRK is shaking up the retailtainment industry by merging video commerce and real-time shopping.

According to Skift’s US Affluent Traveller Survey 2019, the majority of wealthy travellers in the US have not used a travel agent to book any part of a trip in the last year. Instead, 76% agree that they enjoy the process of planning a trip, including researching and booking flights, accommodation and things to do. Some 61% also use social media for trip inspiration and planning.

In addition to becoming more self-sufficient, affluent US travellers have become more interested in longer trips, including trips for wellness and travelling internationally. When it comes to family travel, those with children also stay in more expensive hotels and alternative forms of accommodation more often than their peers without kids, highlighting growth opportunities for the Children’s Travel Market.