Campaign

McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

News

McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

McDonald’s is celebrating 50 years since its first UK opening with a nostalgic campaign that brings back the joy of childhood birthday parties.

Food : Advertising : Nostalgia

Campaign calls for outdoor sports enthusiasts to prioritise sun safety

News

Campaign calls for outdoor sports enthusiasts to prioritise sun safety

Neverland and the Melanoma Fund have introduced the Silhouettes campaign, shedding light on the critical need for sun protection during outdoo...

Health & Wellness : Advertising & Branding : Sports & Leisure

Heinz and Kappa honour Italy’s game day sandwich-makers

News

Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...

Advertising & Branding : Food : Sports & Leisure

Skims launches star-studded campaign to celebrate WNBA partnership

News

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...

Sport : Fashion : Beauty

Speedo reclaims its spot in swimwear with new campaign

News

Speedo reclaims its spot in swimwear with new campaign

Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.

Sport : Heritage : Fashion

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

News

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

In a bid to harmonise the past with the present, McDonald’s Canada has unveiled the Menu Song Remix, a modern take on a classic jingle that has res...

Nostalgia : McDonald's : Food & Drink

Colgate champions smile diversity with The Beauty of Gaps campaign

News

Colgate champions smile diversity with The Beauty of Gaps campaign

Colgate is challenging beauty standards and celebrating smile diversity with its latest campaign, My Smile is My Superpower.

Gen Z : Colgate : Advertising

Ikea’s dupe Eureka Spiritsis campaign unveils kitchen luxury

News

Ikea’s dupe Eureka Spiritsis campaign unveils kitchen luxury

Ikea, known for affordable furniture and fittings, has taken a luxurious turn with a creative campaign by agency Mother depicting a fictional new b...

Luxury : Advertising : Design

The Campaign: A sober St Patrick’s Day with Guinness 0.0

News

The Campaign: A sober St Patrick’s Day with Guinness 0.0

Guinness launched a St Patrick’s Day campaign that surprisingly asked customers to go easy on the booze. Instead, the Diageo-owned brand encouraged...

Food : Drink : Guinness

The Campaign: Industrial 2.0 by Isamaya Beauty

News

The Campaign: Industrial 2.0 by Isamaya Beauty

In 2023, Isamaya Beauty launched one of the most daring beauty campaigns to date, featuring a BDSM-inspired film starring Julia Fox.

Beauty : Health : Wellness

Diesel unveils playful Find the D campaign inspired by Where’s Waldo?

News

Diesel unveils playful Find the D campaign inspired by Where’s Waldo?

Diesel has re-imagined the classic Where’s Waldo? game with a high fashion twist. Find the D invites fans to spot the brand’s items in the artfully...

Fashion : Advertising & Branding : Luxury

Taco Bell's playful campaign hides cuss words in plain sight

News

Taco Bell's playful campaign hides cuss words in plain sight

Taco Bell is serving up a spicy twist on traditional advertising with its latest UK campaign by mixing a reference to a cuss word and its famous Ta...

Design : Branding : Adversiting

Gastro Gaming Market

Markets

Gastro Gaming Market

Joining forces with video game publishers, food and drink brands are turning to gaming to offer tastes, skins and experiences that are transcending...

Food & Drink : Gaming : Food

Isamaya Beauty’s new BDSM-inspired campaign with Julia Fox

News

Isamaya Beauty’s new BDSM-inspired campaign with Julia Fox

Beauty talent Isamaya Ffrench’s eponymous brand Isamaya Beauty has launched a new campaign starring actress Julia Fox and model Richie Shazam that ...

Beauty : Advertising : Fashion

New ‘living font’ raises awareness of the sixth mass extinction

News

New ‘living font’ raises awareness of the sixth mass extinction

Bar Ogilvy Portugal has created The Endangered Typeface campaign for Nature Portugal Association (ANP) and WWF, in partnership with Lisbon Zoo, to ...

Design : Advertising & Branding : Sustainability

Ikea embraces relatability-first marketing with savvy campaign

News

Ikea embraces relatability-first marketing with savvy campaign

Ikea UK and Ireland has joined forces with London-based agency Mother for a new visual campaign rooted in the ‘the wonderful everyday’ and promotin...

Advertising : Branding : Retail

Adidas’ new ad highlights how unsafe women feel on a run

News

Adidas’ new ad highlights how unsafe women feel on a run

A recent survey by Adidas has found that 51% of women are afraid of being physically attacked when they go for a run compared to 28% of men.

Sports & Leisure : Society : Health & Wellness

News

Pinterest tackles self-doubt in a new brand campaign

Following brand research which found that the most common thing holding people back is a fear of failure, Pinterest’s latest campaign encourages pe...

Pinterest : Advertising : Campaign

Australia trademarks its home-grown fashion

News

Australia trademarks its home-grown fashion

Making its mark on the global fashion stage, Australia is introducing The Australian Fashion alongside a campaign to identify its national fashion ...

Fashion : Society : Apparel

Lambeth calls on men to stop street harassment

News

Lambeth calls on men to stop street harassment

In a bid to shift the cultural factors that allow street harassment and assault to persist, Lambeth Borough Council has harnessed its local community.

Advertising & Branding : Youth : Health & Wellness

Kärcher pokes fun at the home care market

News

Kärcher pokes fun at the home care market

Subverting the often-staid realm of domestic cleaning products, German company Kärcher is poking fun at itself with its latest Bring Back the Wow c...

Advertising : Anti-authenticity : Germany

New Balance celebrates every reason for a run

News

New Balance celebrates every reason for a run

Spotlighting the everyday reasons people break a sweat, the Every Runner Has a Reason campaign reframes what it means to be a runner.

Sport : Leisure : Advertising

The Campaign: Klarna shuns the lockdown look

News

The Campaign: Klarna shuns the lockdown look

This June, payments service Klarna confronted people’s lockdown looks – through a clever campaign inspiring fashion exploration.

Fashion : Advertising : Campaign

These conceptual billboards challenge unsustainable ads

News

These conceptual billboards challenge unsustainable ads

Design Agency Point of Reference is using digital mock-ups of out-of-home (OOH) advertising campaigns to draw attention to the damaging impact of t...

Advertising & Branding : Sustainability : Design

Visit Iceland mocks the metaverse to promote IRL trips

News

Visit Iceland mocks the metaverse to promote IRL trips

The nation's tourism board is drawing on the proliferation of the metaverse as part of its latest campaign.

Travel & Hospitality : Media & Entertainment : Advertising & Branding

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