Anti-authenticity

Kärcher pokes fun at the home care market

News

Kärcher pokes fun at the home care market

Subverting the often-staid realm of domestic cleaning products, German company Kärcher is poking fun at itself with its latest Bring Back the Wow c...
Advertising : Anti-authenticity : Germany
Vienna’s tourism board highlights the city’s faults

News

Vienna’s tourism board highlights the city’s faults

The Unrating Vienna campaign addresses the impact that online ratings can have on the tourism industry.
Travel : Tourism : Online Rating
Do printed publications really need augmented reality?

Viewpoints

Do printed publications really need augmented reality?

While adding augmented reality to print media might feel like a push away from tradition, is it doing it any favours in the long run?
Digital : Media : Technology
New SYOSS ad takes a fresh approach to haircare branding

News

New SYOSS ad takes a fresh approach to haircare branding

Switzerland – The film, The Thief, describes the commute as a stealer of time.
Beauty : Advertising : Branding
Creative caffeine

News

Creative caffeine

Mexico City – Blend Station is a new coffee shop inspired by the rejuvenating properties of caffeine.
Coffee : Anti-authenticity Marketing : Branding
Autumn/Winter 2017 Fashion Week: Part 1

Design Directions

Autumn/Winter 2017 Fashion Week: Part 1

This season, designers challenged traditional notions of luxury and collaborated with nostalgia-evoking brands. LS:N Global outlines the key design...
Autumn Winter 2017 : MM6 Maison Margiela : Subversive Luxury
Anti-luxurians

Communities

Anti-luxurians

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...
Anti-luxurians : Fashion : Anti-authenticity
 Preview: Band Brands

News

Preview: Band Brands

Merchandise has become a booming industry that has expanded well beyond its roots.
Merchandise : Music : Fashion
Brexit: 360 Vision

Viewpoints

Brexit: 360 Vision

The best response to the EU referendum for UK brands is to be even more internationalist.
Anti-authenticity : Internationalism : Branding
Trash is treasure

Big Ideas

Trash is treasure

Germany – Trash films do not stand in opposition to taste and education, according to a new study.
Trash Films : Anti-authenticity : Bad Taste
Friendly pharmacy

News

Friendly pharmacy

New York – Creative agency Franklyn has branded healthcare service Capsule to bring it in line with the changing aesthetics of pharmacies.
Health : Anti-authenticity : Rebranding
Cross-reality casting

News

Cross-reality casting

Global – Louis Vuitton has cast a character from role-playing video game Final Fantasy as the face of its new campaign.
Louis Vuitton SS16 : Poly-reality : Final Fantasy
Luxury laughs

News

Luxury laughs

Bicester Village – To celebrate the launch of the autumn/winter men’s collections, luxury outlet retail village Bicester Village has created an ad ...
Bicester Village : Rough-luxe Narratives : Luxury Outlet
Highland Fling

News

Highland Fling

Edinburgh – Digital artist Thomas Traum has collaborated with Scottish footwear company Hunter to create a campaign video set in a digitised high...
Hunter : Heritage : Anti-authenticity
Free spirit

News

Free spirit

Mexico – Mezcal de Bateo is a straight-talking drink brand that does away with clichés.
Mezcal De Bateo : Futura : Anti-authenticity
Sexting sells

News

Sexting sells

New York – Calvin Klein gets raunchy in its latest campaign, inspired by the controversial world of sexting.
Calvin Klein : Mother New York : Sexting
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