Anti-luxurians

Rogue Wave is the antithesis of luxury vodka

News

Rogue Wave is the antithesis of luxury vodka

Scottish brewery BrewDog has unveiled a single malt vodka, branded to reflect its humble Aberdeen heritage.
Drink : Luxury : Branding
Uneasy Affluence

Macro Trends

Uneasy Affluence

A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. This is forcing luxury brands to rethink the...
Luxury : Hospitality : Finance
Global Luxury Market 2017: Part 2

Markets

Global Luxury Market 2017: Part 2

In our luxury focuses we examine how brands are recognising the power of net culture and tapping into the resale market, and discover Mexico’s emer...
Luxury : Fashion : Advertising
Makeover

News

Makeover

York, UK – Fashion designer Matty Bovan is celebrating girlhood with a new film for Barbie’s 58th birthday.
Barbie : Matty Bovan : Youth Culture
Pure and simple

News

Pure and simple

Global – Balenciaga’s minimalist website redesign reflects the shift from ostentatious displays of wealth to simple, pared-back statements in the l...
Balenciaga : Anti-choice Architecture : Anti-luxurians
Dystopian department store

News

Dystopian department store

New York – Norwegian artist Bjarne Melgaard is addressing the triviality of consumerism in a large-scale exhibition coinciding with New York Fash...
Bjarne Melgaard : Anti-luxurians : New York Fashion Week
Multi-campaign concepts

Big Ideas

Multi-campaign concepts

Global – Prada has unveiled Prada 365, its new multi-faceted advertising concept.
Prada 365 : Prada : Branding
Uptown Downtown

Micro Trends

Uptown Downtown

Department store retailers are looking to attract younger audiences by moving location and collaborating with unexpected partners.
Department Stores : Physical Retail : Anti-luxurians
Luxury Futures 2016: Part 2

Markets

Luxury Futures 2016: Part 2

In part 2 of our Luxury Futures Market, we examine why brands need to respond quickly to invest in the best creative talent in digital technolo...
Luxury Futures 2016 : ​Luxury On Demand : ​Anti-authenticity Luxury
Luxury Futures Forum 2016

News

Luxury Futures Forum 2016

London – This week The Future Laboratory opened its doors to host a series of guest speakers and examine emerging luxury trends.
Luxury Futures Forum : Luxury Market : Anti-choice Architecture
Preview: Anti-luxurians

News

Preview: Anti-luxurians

Global – In our Anti-luxurians tribe, we identify a multifaceted future luxury consumer who embraces purist athletics gear, technology-driven fash...
Anti-luxurians : Global Fashion & Style : Tribe
Anti-luxurians

Communities

Anti-luxurians

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...
Anti-luxurians : Fashion : Anti-authenticity
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