Youth Culture

Sharing is caring in new Red Baron pizza campaign

News

Sharing is caring in new Red Baron pizza campaign

Pizza brand Red Baron’s new Sharing Leads to More Caring campaign highlights how sharing food can lead to deeper connections and meaningful co...
Food&Drink : Advertising : Boomers
Emerging Youth: Saudi Arabia

Behaviours

Emerging Youth: Saudi Arabia

In Saudi Arabia, digitally savvy Gen Z, fuelled by a profound cultural pride and a thirst for global experiences, are redefining retail, luxury, ho...
Saudi Arabia : Gen Z : Middle East
Palace and Wedgwood create eccentric skateboards and tea sets

News

Palace and Wedgwood create eccentric skateboards and tea sets

Iconic British skatewear brand Palace has partnered with heritage china and porcelain producer Wedgwood to create a whimsical collection launched i...
Luxury : Fashion : Youth
Generative AI Magazines

Micro Trends

Generative AI Magazines

Channelling the creative power of artificial intelligence, innovators are producing entire print lifestyle magazines based solely on prompt expertise.
AI : Technology : AI Creativity
Danse Macabre

Micro Trends

Danse Macabre

Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.
Youth : Media & Entertainment : Society
She is Mother

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok.
Society : Media & Entertainment : Youth
A world-first multi-storey skate park

News

A world-first multi-storey skate park

The small port town of Folkestone is now home to the world’s first multi-storey skatepark.
Youth : Sports & Leisure : Design
The Eric app targets out-of-work Gen Z talent

News

The Eric app targets out-of-work Gen Z talent

The hyper-curated careers platform has unveiled its first app, improving the experience of searching for work opportunities for Generation Z.
App : Media : Youth
How magazine Azeema empowers women from North Africa and the Middle East

Big Ideas

How magazine Azeema empowers women from North Africa and the Middle East

The founders of Azeema magazine on representing strong-minded women, empowering young girls and championing inclusivity.
Youth Culture : Fashion : Belonging
Vector Newman on consumers outsmarting the system

Big Ideas

Vector Newman on consumers outsmarting the system

The founder of private social network New Life explains why we need to stop living in a pre-internet world.
Youth Culture : Fashion : Retail
Female Futures

Markets

Female Futures

How will women thrive in a changing world?
Youth Culture : Generation Z : Identity
 Emerging Youth: China

Markets

Emerging Youth: China

The Chinese Dream is on the rise as the American Dream fades.
China : Youth Culture : Fashion
Why is being transgender still an issue?

Viewpoints

Why is being transgender still an issue?

Misogyny, racism and transphobia all have one root cause.
Gender : Identity : Advertising
Hypebeast has launched a new vertical targeted at kids

News

Hypebeast has launched a new vertical targeted at kids

Global – Hypekids is dedicated to breaking the latest news in the fashion realm to young style devotees.
Fashion : Luxury : Media
What drives Russian youth?

News

What drives Russian youth?

Russia – Explore young consumers’ attitudes in Moscow and beyond.
Fashion : Advertising : Media
Emerging Youth: Russia

Markets

Emerging Youth: Russia

Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative projects.
Fashion : Advertising : Culture
E-lympic games

Big Ideas

E-lympic games

China – eSports will be an official medal sport at the 2022 Asian Games.
ESports : Youth Culture : Video Games
MakeUp in Asia 2017: Review

Big Ideas

MakeUp in Asia 2017: Review

The fourth edition of MakeUp in Asia revealed in-depth insights into the Asian beauty market and enabled attendees to meet a variety of original de...
Beauty : South Korea : China
Resale retail

Big Ideas

Resale retail

US – According to a new report from ThredUp, apparel resale is on the rise.
Whole-system Thinking : Recycling : Millennials
Nigerian beauty

News

Nigerian beauty

Nigeria – Kenzo’s new quarterly publication captures the energy of young Nigerian communities.
Kenzo : Luxury Futures : Youth Culture
Could Facebook launch a Line store?

Viewpoints

Could Facebook launch a Line store?

Social media platforms need to become playful and experimental to win over the next generation of users in Asia.
Asia : Social Media : Line
Preview: Internet Age Media 2017

News

Preview: Internet Age Media 2017

Barcelona – The latest Internet Age Media futures festival will explore The Renaissance of Utopias.
Media : Advertising : Culture
Youth Marketing Strategy summit 2017

Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...
​Generation Z : Youth Culture : Virtual Reality
Touching bass

News

Touching bass

Global – Wieden + Kennedy has created a politically charged interactive music video for Alaskan rock band Portugal The Man.
Wieden + Kennedy : Music : The Dislocated World
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